Sourcebooks Casablanca Romance Authors

RT seems to get better every year, and this year was off the charts. New Orleans has the BEST FOOD (Oysters Rockefeller anyone?) and then I got to work it off every morning at Sara Humphreys’ 7 am (yes, you read that right) fitness extravaganza. There was a core group of us working our core. Sara promises to do it again next year, don’t miss it—25 minutes of the T25 workout, easily adaptable. I bought the DVDs as soon as I got home because after only 3 days I felt thinner (is that a figment of a fevered imagination? Or are my jeans really more comfortable?). Huge shout-out to Julie Ann Walker, who hit the NYT and USA Today lists right smack in the middle of RT for the 6 th time, with her 6 th book in the Black Knights, Inc. series HELL FOR LEATHER. You’re a rock star, Julie Ann! So here’s what I love most about RT, RWA, and all the local conferences—it’s the place where we who love romance fiction can go public about our enthusiasm. Back at home, things ha...

by Danielle Jackson, Senior Publicist, Sourcebooks Over the last few months, I’ve been invited to speak at various writers conferences—RT Booklovers Convention, Chicago-North’s Spring Fling, RWA National Conference, Evanston Writers Workshop—about publicity and marketing of books in today’s ever-changing publishing climate. It’s always hard for me to prepare for these things, because everyone involved is at a different stage in their publishing journey! But I have noticed some similar questions/ideas come up at almost every event, and I thought I’d share them here today. 1. I have to do all kinds of social media to be successful. I don’t believe this… with so many different ways to connect (Facebook, Twitter, Pinterest, Blogs, Websites, Four Square, Apps, Reddit, Google+… among others), social media can become very overwhelming. My advice to authors is to find one or two that you like and can handle, and stick with those. Can you reach more people if you do more? Perhaps,...