Website Sustainability

I have a variety of places I use when reading around for this blog but I would like to highlight the five best. 1. Creative Bloq ( http://www.creativebloq.com/tag/web-design ) In particular the web-design part of the blog. The articles can well written with a strong practical flavour, and written by practitioners for practitioners.  2. Moz.com ( https://moz.com/blog ) This is a three-in-one source from Moz and yes they are promoting their product but that is ok, they provide some insightful posts around Search Engine Optimisation and Social Media Marketing. Both are important for sustainable websites - if people can't find the site you have a problem. Earlier I described it as a three-in-one site, there are three blogs there all very much worth a read. 3. RazorSocial ( http://www.razorsocial.com/blog/ ) Again it is promoting services; but it does provide a nice collection of easy to read articles in a similar vein to Moz. 4. JISC The original project that started...

How to get people to care about web performance | Web design | Creative Bloq : "Etam increased conversions by 20 per cent by reducing its page load time. Netflix saved 43 per cent on its bandwidth bill by turning on GZip. These are the kinds of dramatic improvements that can be made by reducing load times and page weights, and they're great examples to use when you're trying to convince people that performance should be a priority. To help you fight the good fight, web performance advocates Tim Kadlec and Tammy Everts have created WPO Stats (Web Performance Optimisation), a handy cache of sourced facts and figures that will enable you to build a hard case for putting performance considerations at the centre of your projects. Facts are tagged according to whether they're about UX aspects such as satisfaction or engagement, or business metrics such as conversions, traffic or revenue." 'via Blog this' This work has been supported by funding from JISC....

How To Tell Search Engines What "Entities" Are On Your Web Pages : "Search engines have increasingly been incorporating elements of semantic search to improve some aspect of the search experience — for example, using schema.org markup to create enhanced displays in SERPs (as in Google’s rich snippets). Elements of semantic search are now present at almost all stages of the search process, and the Semantic Web has played a key role. Read on for more detail and to learn how to take advantage of this opportunity to make your web pages more visible in this evolution of search." 'via Blog this'

Taken from: HTML5 Microdata: What is it, and why should you care? : "HTML5 is booming. One of the main reasons more and more articles about this subject are popping up on the web, is because more and more webbrowsers are supporting it. Even the most feared browser by webdevelopers "Internet Explorer" is making huge progress to make IE9 HTML5 ready. The demo's Microsoft created tell us enough already. But what exactly is HTML5? This subject is way too big to place into one blog article, but I'm trying to handle several aspects of the subject in several posts. For today, we'll take a look at one of the new features of HTML5 called microdata." For more information go  to:   http://www.marcofolio.net/webdesign/html5_microdata_what_is_it_and_why_should_you_care_.html 'via Blog this'

Another good example about the importance of considering Microdata if we want sites, even free-hosted ones, to be picked by search engines. Microdata: Go One Step Ahead in Search Engine Optimization(SEO) : "Microdata: Go One Step Ahead in Search Engine Optimization(SEO)" Formore details go to:   http://technobytz.com/microdata-seacrh-engine-optimization-seo.html 'via Blog this'

Taken from:  The web designer's guide to data tracking | Web design | Creative Bloq : Stay informed of how far the data tracking tag chain reaches to limit how much of your data is collected and how it’s used. Andy Kahl of Ghostery gives you the lowdown." Follow this link to find out more:  http://www.creativebloq.com/web-design/taking-data-control-9134691 'via Blog this'

Suitability Amazon is appropriate for both new and previously developed material is being migrated. Again static web content is easier to migrate. Integration with tools such as Google Analytics and WebMaster tools is relatively simple, especially if you start by adding Google Analytics first (you can use the Google Analytics account) to verify the web account. Things to remember Uploading files is relatively easy but I have been caught a couple of times: First way, and the most embarrassing, make sure the links actually point to the links within the Amazon site. It is fairly easy when migrating the site across in one go to have links to the 'old' site. slightly less embarrassing is when you upload the files you need to change the permissions to make public. It can be done late by right-clicking on the page in the AWS Management Console and selecting make public.  Adding users Other users can be given access to the website by using the permissions. This can be fo...

As well as moving the site to a more sustainable hosting solution we would like to make it more sustainable by increasing the number of people visiting the site. Making the site more accessible to search engines or Search Engine Optimisation is key to this. To trial this the following have be trialled on the  http://www.web-sustainablity.net/  site. Keywords Try to limited to six keywords. Description:   A short summary description of the page not the site. From Google's suggestion of  best practice Accurately summarise the page's content Create unique descriptions for each page (where possible). Title - Create accurate and unique titles. From Google's suggestion of best practice Accurately describe the page's content Create unique title tags for each page Use brief, but descriptive title Approach taken was make the title up using two approaches  Either First "East Midlands Knowledge Network:" and the second part made up of the University ...

One of the hope for goals of the project is to make it easier for search engines to find the site, especially one of the key features of the site - the nicknamed 'Tube Map' which can found at sites.google.com/site/emknorg/home/map . This map provides a route through the services the partner universities provide.  "The services are divided into eight categories, or  tube lines . You can navigate these by clicking on the menu of services above, or by looking around the map, and clicking on the  tube stops . This will reveal the services that our universities offer, along with contact details and case studies." EMKN website So one of the elements that has been consideration to improve the chances of picking this important feature of the site,  is using image maps instead of Flash from Search Engine Optimisation (SEO) point of view. Two key reasons for moving over to an image map instead of an interactive flash version: 1. Searchbots  such as Google s...