“Art?! Why Art?!!?”

I got asked this alot when I announced leaving my cushy corporate job of 5 years to pursue something I was truly passionate about, Art…and Design.

To which my common response was: “Why not?”

It was an itch I had for a long time thinking to myself for several years that if I wanted to start my own business and had to pick something I was passionate about (after all passion fuels the greatest of accomplishments) what would that be?

Art and Design.

To help create a platform to nurture both artists and collectors in Malaysia, Asia and eventually across the world.

A big ambition especially in Malaysia since 9 out of 10 people don’t really appreciate art and even if they do, they’ve already own their 2 bungalows, 2 Ferraris and go: “What next?”

Yes fine art, good fine art is insanely expensive, worth investing in and represents the epitome of luxury.

But does that mean the rest of us should earn our millions before we appreciate and purchase art pieces? What if we truly appreciate art but don’t want to lose an arm buying one? Do we have galleries here catering art to the masses?

And mind you I’m not talking about commissioned art pieces of pebbles, landscapes, Mona Lisa’s or your half-faced Buddha canvases, which seem to be a popular one among Malaysians, that cost next to nothing. No. We want original works of art.

Even for artists its difficult. Bias galleries seem to only favor talents that can fetch the dollar or in other situations artists succumb to art agents that buys them off at a HUGE discount, only to sell them off 150-200% higher overseas. Screw that.

So as I observe, research and think, an idea was birthed – To become the authority that provides accessible and valuable works of art to people all over, and bridge the gap between artists and their audiences.

And in December 2011, I took that leap. After months of preparation and battling the demons within, 3editions is born.

As we are crafting out the magic, the official launch of the website will be in December 2012.

This blog will be served to update our members on the latest updates, progress and activities behind our business. Feel free to comment as well on how we can improve to serve the creative community better.

Yours,

William

CEO & Founder of 3editions