It’s a little late in the season to be giving you an update on our involvement in the local farmers’ market. There are only four markets left, and we won’t even be there for two of them! But, in the spirit of using this blog as a journal of our experiences, here’s a late summer update.
Our First Day.

Some of what we had for sale that day: Tomato plants, herbs, strawberries (oh how I miss you!), garlic scapes, flowers, and bags of salad greens.

The first market went well, mostly because we sold plants that weren’t available elsewhere at the market, and because we had some good friends stop by and buy us out of a lot of things!
That day we learned that we needed a different setup – at the very least, we needed a bigger umbrella that could shield the produce from the heat of the sun. Oh, and a bigger table was on the wish list too.

But at the time we were just using what we had. In fact, up until about two weeks before the first market we didn’t have anything for our stand: no table, tablecloth, or umbrella/tent. Now, I’m not one for praying, but I do occasionally ask for a sign that I’m putting my energy in the right place. And so, with a little asking, and openness to receiving, we found ourselves in possession of a card table, an umbrella, a wooden shelving unit, and a perfectly-sized yellow tablecloth about a week before the first market. All for free. And a friend offered to create a logo for Yellow House Gardens.
Oh, and we acquired those red plastic Coca-Cola crates for free, too, from a local deli. Super useful for carrying plants and produce to market! (Also, versatile enough to turn two of them into chicken nesting boxes, when we had chickens.)

Our Growing Stand.
At our second market we upgraded to a new tent instead of the tiny umbrella (thanks anyway, Rocko!), and used the new wooden shelving to showcase plants for sale.

But the tent dwarfed our little table – especially once we stopped using the wooden stand at future markets. What we needed was more presence! Something to make market goers stop and take notice of our stand.
Future incarnations of our display included a bigger table loaned from the market managers, and more recently a 6′ table borrowed from an acquaintance. We’ve also been on the other side of the market, facing the parking lot instead of having our backs to it. It’s a little like musical chairs with the vendors each week as there’s no set “spot” for us. We just show up and fit in wherever we can on the long grassy patch next to the Burlington Elks Lodge.

Here’s our stand a few weeks ago in August. For sale at this market: potatoes, cherry tomatoes, beets, carrots, eggs, cucumber/tomato salad, kale, chard, bok choi, salad greens, and flowers.

Jenny-the-Truck gets packed to capacity for some markets, especially when Mark insists on bringing the nice deck chairs with us. We typically don’t block the truck window with the table like that. But then again, it is only a mile to the market.

Signage.
As you can see in the photos above, a white paper with some words on it hangs off the front of our table. It says “Yellow House Gardens: A Microacreage in Burlington, VT”. My friend Shawn designed a logo for Yellow House Gardens, which we have happily put into use on some of our other signs. (You can learn more about Shawn’s mission-driven project Wahter Man and contact him here.)
But the truth is, we haven’t been great about signage that displays our name clearly. Most of our signs and pricing are hand-written (and both of us have poor handwriting!).

This sign has been with us from the beginning. Maybe we thought it would foster a dialogue about backyard gardening, inspire others to be food producers, or just create a sense of community with the market shoppers – most of whom are neighbors. But mostly people don’t notice it.
Sometimes I think signs are over-rated. We love telling our story in person to market customers: “We’re not ‘real farmers’, just people with a backyard garden about a mile from the market,” we say. We have a backyard garden, too, but I don’t have enough sun to grow tomatoes, they say. Or, Oh, you’re the house with the flowers in the front yard! I’m your neighbor two block away.

As the market season winds down, we reflect on what it means to have been food producers, selling our own food to friends and neighbors. Not everyone gets the opportunity to have this experience. We were lucky enough to have a small local market that had space for more vendors, and friendly market managers who welcomed us with open arms despite our total lack of consistency and clarity about what we were selling!
Of course, not everyone wants to have this experience. We were excited about the opportunity for many reasons, mostly so that we could learn what it’s like to sell our stuff to others in a low-pressure & fun environment. Over the course of the season we went through a lot: from the master suite renovation to a stint at keeping chickens, from spring flooding to flooding from Irene (which destroyed our community garden plots). But through it all we came to the conclusion that we want to keep being food producers. In fact, we want it so bad that we’re actively seeking land to do so on a bigger scale.
You can expect some more thoughts on this in the coming weeks, but for now here are some of the practical things I learned from our first experience in this business together. Things that I hope to remember as we continue on our food producer journey in the future.
A better display means more sales, or at least, more people stopping by to take a look. Of course, I had already learned this nugget of wisdom when I took a workshop on marketing for farmers’ market stands last winter, but I guess everything is better learned through firsthand experience.
Confidence (in your product/price/quality) is professional. We did our best at growing food that we’d want to eat and selling it to our neighbors at a fair price. But given the newness of this venture, and the tricky attachment that can come when you put a price tag on something that was made with love, we may not have always seemed confident in our products. For one thing, I let customers barter with me on price. Sometimes I even encouraged it. How much is this kale? Eh, take whatever you want for $3. Haggling might be a good way to operate a yard sale, but it doesn’t work as well for a business.
Diversity is nice, but so is consistency. We are proud of the fact that we have a very diverse table of offerings each week. We bring fresh produce from our gardens, typically harvested that morning, and we experimented with lots of prepared foods, too. Our vendor friends enjoyed trading their goodies for our prepared foods at the end of the day. But they weren’t a big hit with paying customers, and we’re not sure why. One thought is that our table might be a little too diverse. People respond well to consistency in products and prices, and we’ve been anything but consistent. Do you have chard? Yes, we grow chard at our house but didn’t bring any this week. Oh, well I’ll buy some from you next week. We won’t be at the market next week. And so on.
A smile goes a long way.
