Trainer Masterclass
From Trainer to Transformation Architect™
Transform from a generic program deliverer into a strategic program creator with your own signature training offering. Through self-discovery, niche selection, program design, and practical marketing, you'll build a market-ready program that commands premium positioning.
Good Trainers Are Everywhere. Transformation Architects Are Rare.
Most trainers are stuck delivering other people's content, competing on price, and struggling to differentiate themselves. They have the skills and passion, but lack a clear strategy to turn their expertise into a signature program that commands premium fees.
This masterclass bridges the gap between being a competent trainer and becoming a Transformation Architect — someone who doesn't just deliver training, but designs transformative learning experiences that create measurable impact.
Built for Trainers Ready to Level Up
Choose Your Format
Face-to-Face Intensive
2-day in-person workshop with hands-on exercises, group activities, and gallery walks
Virtual Sessions
4 sessions of 3.5 hours each via Zoom, with breakout rooms, digital whiteboarding, and full interactivity
Both formats deliver 14 hours of training and identical learning outcomes.
Your Path to Becoming a Transformation Architect
Four progressive modules that take you from self-discovery to market-ready — each building on the last to create your complete signature program.
DISCOVERY
Who Am I as a Trainer?
Find your unique strengths and positioning through Ikigai mapping
DESIGN
What Will I Create?
Select your niche and blueprint your signature program
DEVELOPMENT
How Will I Structure It?
Build engaging sessions using a structured learning cycle and proven design principles
MARKET
How Will I Sell It?
Create marketing materials, pitch, price, and launch your program
What You'll Learn
14 hours of intensive, hands-on learning across four modules. Click each module to explore the detailed curriculum.
Opening & Program Overview
Introductions, objectives, and overview of the Transformation Architect journey
Ikigai Mapping for Trainers
Discover what you love, what you're good at, what the world needs, and what you can be paid for — then find the intersection for your signature program
Strengths-Based Positioning
Apply strengths-based assessments and Competency Self-Assessment to identify your high-skill, high-enjoyment training areas
Module Integration
Synthesize Ikigai and Strengths into a preliminary positioning statement
Opening & Reconnection
Recap of Module 1 insights and Module 2 objectives
Niche Selection & Market Analysis
Apply market differentiation strategies to find uncontested market space, craft a clear niche statement, and plan validation through the 5 conversations methodology
Program Blueprint Development
Apply Backward Design (Wiggins & McTighe) to define desired results, evidence of learning, and complete your Program Blueprint Canvas
Program Naming Workshop
Brainstorm, evaluate, and finalize a compelling name for your signature program
Opening & Recap
Review your program blueprint and name, set Module 3 objectives
Learning Cycle Module Design
Design engaging sessions using a four-phase learning cycle — WHY (motivation), WHAT (content), HOW (practice), WHAT IF (adaptation) — with hands-on design exercises and peer review
Session Outline Development
Create a full-day session outline using the 90-20-8 Rule for energy management, activity sequencing, and your signature visual framework
Module Integration
Prepare your rapid prototype for teach-back and peer review session outlines
Opening & Context
Review completed program design and prepare for teach-back
Teach-Back Demonstrations
Deliver 10-minute micro-teaching demos in triads with structured peer feedback and refinement
Marketing Materials Creation
Build your marketing one-pager (value proposition, outcomes, methodology) and pitch deck outline (10-slide structure)
Pitch & Pricing Strategy
Craft your 60-second elevator pitch, practice with peers, and develop your pricing strategy using value-based and market benchmarks
Action Planning & Closing
30 minWEEK 1
Refine materials
WEEK 2
Validate niche
WEEK 3
Complete design
WEEK 4
Launch preparation
What You'll Walk Away With
You leave with completed worksheets, marketing materials, and a concrete 30-day action plan — tangible assets you can use immediately.
Unique Trainer Positioning
Identify your unique trainer positioning using Ikigai and strengths-based frameworks to stand out in a crowded market.
Profitable Niche Selection
Select a profitable niche aligned with market demand using proven differentiation strategies to find your uncontested space.
Complete Program Design
Design a complete training program using Backward Design and learning cycle principles for maximum learner engagement.
Professional Marketing Materials
Create professional marketing materials including one-pagers and pitch decks that communicate your value clearly.
Strategic Pricing
Price your programs appropriately for your target market using value-based strategies and market benchmarks.
30-Day Launch Plan
Develop a concrete 30-day action plan to refine, validate, complete, and launch your signature program.
The Companion Guide to the Masterclass
Everything you need to start building your signature program — now available on Amazon Kindle.
The Transformation Architect
A Quick-Start Guide to Building Your Signature Training Program
"A certificate proves you CAN train. A signature program proves you SHOULD be chosen."
This book is for certified trainers ready to stop competing on price and start building something uniquely theirs. Discover how to find your training niche, design transformational learning experiences, price with confidence, and launch your signature program in 30 days.
Dr Elijah Ting
"A great trainer doesn't just transfer knowledge — they architect transformation."
With an Executive Doctorate in Learning & Development, an Executive MBA, and years of experience training trainers across Malaysia and internationally, I've seen firsthand what separates trainers who struggle from those who thrive. It's not just talent — it's having a clear identity, a signature program, and a strategy to bring it to market.
This masterclass distills everything I've learned — from building my own signature programs to growing a thriving training practice — into a structured journey that gives you the same strategic advantage. As a Certified Learning & Development Professional (CLDP) and HRD Corp Accredited Trainer, I bring both academic rigor and real-world market insight to every session.
What Past Participants Say
"Thank you Elijah Ting, for the 5 days of training us to be the best trainer versions of ourselves. Your personal story on your training journey has been very inspiring."
KK
Training Participant
"Thank you for guiding us throughout the joyful learning sessions."
CL
Training Participant
Frequently Asked Questions
This masterclass is designed for practicing trainers, facilitators, and subject-matter experts who want to move beyond delivering generic content. If you want to create your own signature training program, command premium fees, and build a recognized brand as a Transformation Architect, this program is for you.
Both options are available. The program can be delivered as a 2-day face-to-face intensive or as four virtual sessions (one module per session). The content and hands-on exercises are identical in both formats, with virtual sessions adapted for full remote engagement.
You will walk away with a clear trainer positioning statement, a validated niche, a complete program blueprint with session outlines, a marketing one-pager, a pitch deck outline, a pricing strategy, and a 30-day action plan to launch your signature program. These are tangible assets you can use immediately.
Yes, this program is fully claimable for eligible companies registered with the Human Resource Development Corporation (HRD Corp) in Malaysia. Contact us for details on the claim process.
While the program is designed for practicing trainers and facilitators, it is also suitable for subject-matter experts who are transitioning into the training profession. Some foundational training experience or a strong desire to build a training career is recommended to get the most out of the masterclass.
Ready to Become a Transformation Architect?
Take the first step toward building your signature program. Reach out to discuss enrollment, group rates, or customized delivery for your organization.