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TOP Professional SEO Services in United States

List of TOP 813 SEO Companies in United States. Discover the most skilled marketing agencies from our community to outsource your marketing to.

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Mettano Local SEO & Digital Marketing
Mettano Local SEO & Digital Marketing

Rank #1 in 90 days, or you don't pay.

Proven track record
25 reviews
5

More calls. More revenue. Lasting growth. Mettano helps home service businesses dominate local search with SEO that actually delivers. From Google Maps and organic to AI, we put you in front of ready-to-buy leads. No fluff. Just results.

  • New York, New York, United States

  • SEO, Backlink Management +23

  • Home Services, Healthcare & Hospital +3

  • $0 - $2,500

BlueHat Marketing
BlueHat Marketing

Ranked #1 SEO company in Canada & USA for 18 years

35 reviews
5

20+ Years of Industry Experience As a results-oriented SEO and digital marketing agency, our goal has always been to deliver high-quality, quantifiable results to our clients, no matter their size or industry.

  • New York, New York, United States +2

  • SEO, Backlink Management +51

  • Ecommerce, Legal Services +3

  • Any

Rivet Web Marketing LLC
Rivet Web Marketing LLC

Connecting Business Online

1 review
5

Rivet Web Marketing has extensive experience with OEM, VAR and MRO Industrial companies of many industries.

  • Richardson, Texas, United States

  • SEO, Mobile SEO +5

  • Manufacturing, B2B Services +1

  • Starting from $2,500

cyberlicious®
cyberlicious®

Digital Candy for Sweet Results®

17 reviews
5

Ready to turn clicks into candy-coated conversions? Our certified SEO experts craft sweet, data-driven strategies that boost visibility. From a variety of SEO services, we sprinkle innovation into every campaign. Let’s satisfy your SEO cravings!

  • St. Petersburg, Florida, United States

  • SEO, SEO Consulting +6

  • Ecommerce, Legal Services +1

  • Starting from $1,000

Epica
Epica

Strategic Growth. Data-Driven Results.

13 reviews
5

Results-driven digital marketing agency specializing in SEO, content, and web strategy. We blend data, creativity, and over 16 years of expertise to help brands grow smarter, faster, and with measurable impact.

  • Gilbert, Arizona, United States

  • SEO, SEO Consulting +7

  • Home Services, Ecommerce +1

  • Starting from $2,500

Sixth City Marketing
Sixth City Marketing

ROI-Focused Marketing Services That Work 💰📈

16 reviews
5

At Sixth City Marketing, we're focused on one thing: results. Our ROI-focused digital marketing agency can help your business increase qualified leads that turn into real sales through uniquely customized SEO, PPC, CRO, and website design strategies.

  • Cleveland, Ohio, United States

  • SEO, SEO Consulting +7

  • Home Services, Legal Services +1

  • Starting from $1,000

Challenge

A client who has been in business for 17 years but has zero online presence, no Google Business, no website, not even a facebook page. They are an asbestos inspection company in NYC. They were looking to expand their business into the residential niche, and wanted to leverage Google to do so.

Solution

We created their GBP, Website, and set up all of their Google analytical tools. We conducted a deep market and keyword analysis, for one of the toughest businesses in one of the toughest local SEO markets in the US. We created GEO specific service pages, SEO rich content, advanced Schema markup, built a strong backlink profile, and listed the business on multiple local directories.

Result

From not existing online to ranking top 3 in all of the Five Boroughs of NY, within 3 months. Three out of their four main services are ranking and bringing in leads for them already. They are already making more from these leads than the cost of our SEO service. The customer could not be any happier and has successfully grown a stream of residential work each week.

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LRoss Marketing Consulting
LRoss Marketing Consulting

Work W/ A Digital Marketing Expert of 10 Years

8 reviews
5

Increase leads, not just traffic. No long contracts - We Drive Results, So We Don’t Need Long-term Contracts

  • Denver, Colorado, United States

  • SEO, Wordpress SEO +7

  • Healthcare & Hospital, Legal Services +1

  • $5,000 - $10,000

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SEO Elite Agency
SEO Elite Agency

SEO Elite Agency: SEO & Voice Search Experts

6 reviews
5

SEO Elite Agency partners with Semrush to excel in SEO, AEO, voice search, PPC, social media, digital and content marketing. Our data-driven strategies enhance rankings, traffic, and conversions, tailored to your business goals.

  • Naples, Florida, United States

  • SEO, Shopify SEO +6

  • Home Services, Ecommerce +1

  • Any

LJB Marketing Agency
LJB Marketing Agency

Michigan's #1 Digital Marketing Agency

Proven track record
5

We build high-converting websites, SEO strategies, and ad campaigns that drive real growth. We combine creativity with data-driven solutions to help businesses stand out and scale locally or nationwide.

  • Detroit, Michigan, United States

  • SEO, Local SEO +7

  • Home Services, Ecommerce +1

  • $2,500 - $5,000

Dominant Digital Agency LLC
Dominant Digital Agency LLC

Dominate local with our proven SEO framework

7 reviews
5

Your success is our mission. We prioritize client satisfaction, delivering SEO, Ads management, and website services with a focus on white-hat tactics, thorough research, and regular updates to achieve your business goals.

  • Denver, Colorado, United States

  • SEO, Technical SEO +7

  • Home Services, B2B Services +1

  • $1,000 - $10,000

Web Market Pros
Web Market Pros

Organic, PPC & Local SEO for Online Businesses

14 reviews
5

SEO Services for B2B, Ecommerce, SAAS products, Local Service Businesses, Cannabis Dispensaries, CBD stores and more

  • Los Angeles, California, United States

  • SEO, Backlink Management +6

  • Ecommerce, Architecture +1

  • Starting from $1,000

Digital Commerce Partners
Digital Commerce Partners

"DCP – the only agency we're keeping." - Semrush

Proven track record
11 reviews
5

From the pioneers at Copyblogger, we excel in SEO and content marketing that drives traffic and growth. We don't just sell it – we're built on it.

  • Boulder, Colorado, United States +1

  • SEO, Backlink Management +17

  • Ecommerce, Manufacturing +3

  • Starting from $5,000

Challenge

A local towing company in Long Island, NY was struggling with their Google performance. They weren't getting as many calls as they wanted, and wanted to expand their reach into other areas in the counties they services.

Solution

We took over there SEO and GBP efforts. We optimized their GBP, remade their website with proper technical SEO, conducted an in depth competitor analysis, conducted keyword analysis and on-page SEO optimized content for those words, and finally built strong relevant citations ad backlinks. We implemented a completely tailored approach to not only their current market, but the new cities and towns they wanted to target for rankings.

Result

We started working with them in October. They were averaging 70-75 calls from GBP per month over the past 6 months. In December, they had 130 calls, which accounted for an additional $30,000 in additional revenue. January is on track to be at 120 calls! This client has made an ROI of over 20x !

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Sagapixel
Sagapixel

Proven Healthcare Digital Marketing for Growth

13 reviews
5

Sagapixel is a healthcare digital marketing company that works with companies ranging from local healthcare providers, to VC-backed healthcare tech companies, to household names in healthcare.

  • Philadelphia, Pennsylvania, United States +1

  • SEO, Backlink Management +20

  • Healthcare & Hospital, Dental +1

  • Starting from $1,000

Oyova
Oyova

More Business For Your Business Is Our Business.™

26 reviews
5

Oyova is a results-driven digital marketing and web development agency based in Jacksonville and St. Petersburg, FL. We specialize in SEO, PPC, content, and custom solutions to help businesses grow, streamline operations, and increase visibility.

  • Jacksonville Beach, Florida, United States +1

  • SEO, Backlink Management +20

  • Home Services, Ecommerce +3

  • Any

PIXAI DIGITAL
PIXAI DIGITAL

Launch. Boost. Grow.

5

In a connected world, your customers are closer than ever. Let's boost your business growth together.

  • Chicago, Illinois, United States

  • SEO, Search Engine Marketing +18

  • Ecommerce, IT +3

  • Any

DYRE Marketing
DYRE Marketing

Your Success, Our Mission

6 reviews
5

DYRE Marketing empowers home improvement and eCommerce businesses with web design, SEO, PPC, and Google Merchant integration. With 17+ years of expertise, we boost visibility, attract leads, and drive online sales through targeted digital strategies.

  • Wheaton, Illinois, United States

  • SEO, SEO Consulting +23

  • Home Services, Ecommerce +3

  • $1,000 - $5,000

LAv1
LAv1

LAv1: LA-based Marketing Agency - SEO, PPC, AI

21 reviews
5

LAv1 is Los Angeles-based Digital Marketing Agency that brings together expertise from fields such as SEO, artificial intelligence (AI), graphic and web design, paid ads (PPC), and social media management.

  • Los Angeles, California, United States

  • SEO, Search Engine Marketing +7

  • Healthcare & Hospital, Ecommerce +1

  • Any

ETOS Consulting, LLC
ETOS Consulting, LLC

Data - Execution - Results

38 reviews
5

ETOS Consulting LLC is a digital marketing agency that specializes in helping SMB transform into strong brands. We offer generative AI search, SEO, full stack advertising and cold outreach.

  • West Chester, Pennsylvania, United States

  • SEO, SEO Consulting +22

  • Home Services, Health & Wellness +3

  • Starting from $1,000

Challenge

A concrete company in Indiana came to me looking to dominate their entire surrounding area. They were losing in many small cities and tows to “exact match” named businesses. They needed to claim those areas as the #1 spot.

Solution

Implementing a strong technical website, proper on page SEO, geo relevant service pages for each service area, very high quality backlinks (30+ DA, 30k+ monthly organic traffic), and high quality manual directory listings was what we did to get these insane results.

Result

Fast forward to today, this company (Crystal Creek Concrete) is ranking #1 or 2, with just 1 GBP… across 2847 square miles. Their phone is constantly ringing and they’re growing at an incredible rate.

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Shapes and Pages
Shapes and Pages

OutSmart, OutClick, OutGrow

Proven track record
2 reviews
5

We help your business grow with SEO that delivers results. We bring in high-value traffic by connecting you to the right audience. No fluff—just measurable rankings, better visitors, and strategies built to drive success. Let’s grow together.

  • South Bend, Indiana, United States

  • SEO, SEO Consulting +23

  • Legal Services, IT +3

  • $0 - $5,000

SLIDEFACTORY
SLIDEFACTORY

Fueling Growth Through Search Intelligence.

5 reviews
5

SLIDEFACTORY is an SEO-driven digital agency that helps businesses increase visibility, traffic, and conversions through smart, scalable strategies. We specialize in technical SEO, on-page optimization, content strategy, and performance analytics.

  • Portland, Oregon, United States

  • SEO, SEO Consulting +6

  • Ecommerce, B2B Services +1

  • Any

OptiSearch Digital Marketing
OptiSearch Digital Marketing

Outrank. Outshine. Outperform.

9 reviews
5

OptiSearch Digital Marketing helps local businesses grow with expert Local SEO, professional web design, and proven digital marketing strategies. With 15+ years of experience, we deliver results-driven solutions that outperform the competition.

  • Grayslake, Illinois, United States

  • SEO, Backlink Management +23

  • Home Services, Healthcare & Hospital +3

  • Any

Digital Drew SEM
Digital Drew SEM

Full Service Digital Marketing Solutions

Proven track record
67 reviews
5

Full-Service Marketing Agency offering SEM, SEO, Organic Social Media, Web Development, and Email Marketing. Get real results driven by data. Our goal is ROI.

  • New York, New York, United States

  • SEO, Backlink Management +20

  • Healthcare & Hospital, Ecommerce +3

  • $1,000 - 2,500

Trayl Marketing
Trayl Marketing

Marketing strategy that's easy to follow.

5

Most businesses wander through digital marketing without a clear path. At Trayl Marketing, we map out simple to follow marketing plans that convert leads into customers and drive real growth.

  • Colorado Springs, Colorado, United States

  • SEO, Mobile SEO +22

  • Ecommerce, Logistics +3

  • Starting from $5,000

Search Revolutions
Search Revolutions

Elevate Your Brand: Unleashing Digital Excellence

5

With 30+ years of experience, we excel at creating marketing campaigns for your business success. From boosting brand visibility to managing paid search, social media, SEO, and web development, Search Revolutions is dedicated to your success.

  • Dublin, Ohio, United States

  • SEO, SEO Consulting +23

  • Ecommerce, Manufacturing +3

  • Any

Challenge

The website had fundamental issues consisting of but not limited to Poor website structure, foundational errors, technical limitations, no authority, and weak on-page elements that were hindering ranking and visibility.

Solution

Proposed solutions encompass existing on-page enhancements, meticulous resolution of technical errors, systematic server-side issue rectification, and the execution of a comprehensive on-page and off-page strategy to establish genuine authority.

Result

Upon implementing these solutions, the client experienced a remarkable upsurge in website traffic, achieving the target 1000% increase. Simultaneously, user engagement was also improved significantly, translating into a higher rate of quality conversions, enhancing overall business performance.

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Anchour
Anchour

Helping the good ones win.

11 reviews
5

Anchour is a digital-first branding agency focused on strategy, design, and growth. We build unforgettable brands and websites that deliver real business results, combining strategic thinking, creativity, and hard work to help brands thrive.

  • Lewiston, Maine, United States

  • SEO, Shopify SEO +23

  • Home Services, Fintech +3

  • Starting from $10,000

Redefine Marketing Group
Redefine Marketing Group

The Organic Growth Agency

9 reviews
5

SEO, Content, and Social Media Specialist Agency. RMG utilizes an expansive technology suite and vertical expertise to identify risks and capitalize on opportunities to grow our clients' organic footprint while defending current positioning.

  • Covina, California, United States

  • SEO, Backlink Management +24

  • Ecommerce, Health & Wellness +3

  • $2,500 - $10,000

Editorial.Link
Editorial.Link

Link Building & PR Services Trusted By 500+ Brands

Proven track record
15 reviews
5

We Build Powerful Backlinks to Help Our Clients Grow! We are a relationship-based link building agency that builds editorial backlinks for top-notch search engine rankings.

  • St. Petersburg, Florida, United States +4

  • SEO, Backlink Management +4

  • Fintech, Ecommerce +7

  • Any

Muon Marketing
Muon Marketing

Get Found. Get Customers. Grow Local.

Proven track record
30 reviews
5

We are a digital marketing agency specializing in local SEO. We help businesses improve their online visibility and attract more customers in their local area. If you're looking to for local qualified leads, contact us today for a free consultation!

  • Dover, Ohio, United States

  • SEO, Backlink Management +39

  • Home Services, Real Estate +3

  • Any

WD Morgan Solutions
WD Morgan Solutions

Digital Marketing At Its Best

24 reviews
5

WD Morgan Solutions: your key to digital marketing success. Our expert team crafts custom plans for diverse industries, boosting leads, revenue, and brand presence. Let's grow together!

  • St. Petersburg, Florida, United States

  • SEO, Backlink Management +28

  • Healthcare & Hospital, IT +3

  • Starting from $1,000

New Perspective Marketing
New Perspective Marketing

Driving growth for innovative B2B brands

14 reviews
5

New Perspective is a dynamic growth marketing agency with more than two decades of experience based outside of Boston, MA. The company helps climatetech, agritech, renewable energy and manufacturing businesses succeed in the digital age.

  • Worcester, Massachusetts, United States

  • SEO, SEO Consulting +48

  • Fintech, Manufacturing +3

  • $25,000+

Challenge

At the beginning of the campaign, we faced a few challenges like the absence of precise user targeting on all the pages, missing key pages, minimal local visibility, zero organic traffic, and an almost non-existent search presence.

Solution

The solution comprises website equity enhancement, thorough keyword research for precise targeting, and bolstering local presence to address these challenges effectively along with our data-driven SEO strategy.

Result

We have achieved remarkable results with organic traffic, yielding a 450% increase, and a substantial rise in leads from 4 to 86, reflecting the effectiveness of our strategies.

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Complete SEO
Complete SEO

Austin's Leading SEO Company

45 reviews
5

Austin-based SEO agency focused on building lighting-fast sites that rank and drive new revenue and leads from the web.

  • Austin, Texas, United States +1

  • SEO, Backlink Management +27

  • Home Services, Legal Services +3

  • $1,000 - $5,000

57 Clicks Marketing Agency
57 Clicks Marketing Agency

Fueling Your Growth, One Click at a Time!

Proven track record
35 reviews
5

57 Clicks Marketing Agency is Central Florida’s digital marketing powerhouse. From SEO to social media, Google Ads, and website optimization, we create bold strategies that drive clicks, boost traffic, and grow businesses.

  • Kissimmee, Florida, United States +2

  • SEO, Backlink Management +23

  • Home Services, Legal Services +3

  • Starting from $1,000

Laced Media - Digital Marketing
Laced Media - Digital Marketing

Innovative & Effective That Get Results.

31 reviews
5

Unlock Digital Success with Laced Media! SEO, Web Design, & Marketing Specialists. Elevate your online presence, boost sales, and engage customers now!

  • Santa Rosa, California, United States

  • SEO, Backlink Management +23

  • Healthcare & Hospital, Real Estate +3

  • Starting from $1,000

Bulldog Digital Media
Bulldog Digital Media

Search marketing solutions that get you found

Proven track record
20 reviews
5

Bulldog Digital Media is a UK based SEO agency specialising in content, link building and digital PR. Founded in 2013 by Gareth Bull, the agency has grown to serve a diverse clientele, including local startups and global brands.

  • New York, New York, United States +2

  • SEO, Backlink Management +16

  • Fintech, Ecommerce +3

  • Any

Ciphers Digital Marketing
Ciphers Digital Marketing

AI-Powered SEO. Human Results.

93 reviews
5

Ciphers Digital is Arizona’s trusted SEO agency serving Gilbert, Mesa, Chandler, Tempe & Phoenix. We deliver expert local SEO, organic strategies & long-term digital marketing campaigns that drive real business growth.

  • Gilbert, Arizona, United States

  • SEO, Backlink Management +43

  • Home Services, Healthcare & Hospital +3

  • $1,000 - $5,000

Mimvi | #1 SEO Agency NYC - Dominate The Search ✅
Mimvi | #1 SEO Agency NYC - Dominate The Search ✅

Dominate The Search - #1 SEO Agency

Proven track record
79 reviews
5

New York’s and Long Island Leading SEO Agency. Partner with Mimvi, the New York SEO company that increases your leads, traffic, and sales online.

  • New York, New York, United States +1

  • SEO, Backlink Management +25

  • Home Services, Legal Services +3

  • $0 - $5,000

MJI Marketing Agency
MJI Marketing Agency

Simply Better

25 reviews
5

Based in Roanoke, Virginia, our digital marketing agency started out as a small company helping other small businesses in the area get a leg up on the competition. Today, we continue helping businesses grow organically with our range of web

  • Roanoke, Virginia, United States

  • SEO, Backlink Management +51

  • Home Services, Legal Services +3

  • Any

New Path Digital
New Path Digital

We've got your back. To the Future.

11 reviews
5

We deliver results-driven digital marketing and advertising, including SEO, PPC, social media, email marketing, web design, and content strategy. Our data-powered approach ensures measurable ROI and helps your business grow smarter and faster.

  • High Point, North Carolina, United States

  • SEO, Backlink Management +54

  • Home Services, Healthcare & Hospital +3

  • Starting from $5,000

Fast Digital Marketing
Fast Digital Marketing

We Get It Done

Proven track record
5

Fast Digital is a digital performance marketing agency with a global presence, having teams located in multiple countries. Our core business revolves around driving measurable results for our clients, with a focus on enhancing their bottom line.

  • Tallahassee, Florida, United States +2

  • SEO, SEO Consulting +22

  • Ecommerce, Real Estate +3

  • Starting from $1,000

Rock Salt Marketing Cooperative
Rock Salt Marketing Cooperative

Helping Businesses Reach Peak Performance Online

6 reviews
5

Rock Salt Marketing specializes in SEO, paid search, and web design. We have extensive experience helping everyone from Fortune 500 franchises to mom & pop shops reach peak performance online. Our top priorities are results, transparency, & honesty.

  • Salt Lake City, Utah, United States +1

  • SEO, Backlink Management +32

  • Home Services, Healthcare & Hospital +22

  • Starting from $1,000

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Popular Services for SEO firms in United States
Popular Business Size for SEO firms in United States

SEO agencies in the United States

SEO has transformed remarkably—it has evolved from primarily a technical task handled by search engine optimization agencies to a strategic approach around quality content and user experience.

Only SEO firms that prioritize user-centric strategies and human-first content will thrive in today’s highly competitive, AI-driven market.

If you’re searching for the best search engine optimization agency to establish authority in your industry and build trust with your audience (the new performance indicators), you’re in the right place.

Our curated list features the best SEO firms with time-tested portfolios for business success. We carefully analyzed a variety of top-rated companies based on their client reviews, overall reputation, pricing, specialty, and more.

Follow our proven steps to shortlist the best SEO agencies, or use our advanced “Get Matched” feature to find the most suitable SEO company for you.

What is SEO?

A lot has changed in approaches to SEO, but it can still be defined as the practices, actions, and strategies used to improve a website’s visibility on search engine results pages (SERPs).

In the past, many SEO firms focused solely on ranking higher, often using black-hat techniques to trick algorithms. However, advanced algorithms have rendered these tactics ineffective. Modern search engines prioritize helpful, high-quality content.

While some believe SEO is less relevant in the age of AI, over 90% of online experiences still start with a search engine. That’s a massive audience, and capturing even a small portion of that can significantly impact a business.

Today’s search engines are highly sophisticated, going beyond keywords to interpret human intents. With AI, they can even understand implicit preferences—such as specific cravings—and recommend the best options based on location. It’s a lot for a business to manage, but this is where search engine optimization agencies can really make a difference.

What Do US-Based SEO Firms Do?

Good SEO service companies optimize your site to meet search engine guidelines, creating a strong connection between your brand and your ideal customer.

Their goal is to ensure that when someone searches for the solutions you offer, your website isn't just visible—it’s irresistible.

The success of SEO firms depends on delivering the most relevant, helpful, and user-friendly answers, often addressing unspoken queries or doubts.

Achieving this demands intuition, foresight, strategic planning, and experience-driven expertise—all of which are essential in today’s SEO landscape.

The process that good SEO firms follow can be divided into the following core tasks:

  • Audits:

    Regular SEO audits can measure milestones and progress by identifying weaknesses, strengths, and opportunities to improve and adapt to algorithm changes.
  • Keyword research:

    An SEO service company will identify and analyze phrases that potential customers use to find your products or services.
  • Competitor analysis:

    Competitor analysis makes you more likely to outperform your competitors in search rankings through benchmarking and identifying gaps.
  • Content marketing:

    Content marketing, which involves publishing relevant and valuable content, can offer a user experience that results in six times higher conversion rates than those that don't leverage it.
  • Off-page optimization:

    The best SEO agencies strive to establish your website's authority through external methods like backlink building (one of Google's top three ranking factors) and social media engagement.
  • On-page optimization:

    Semrush’s on-page optimization checklist enables individual web pages to rank higher by using strategies such as optimizing meta tags, headers, and content structure. This can increase organic traffic by allowing users to easily find you when they need you.
  • Technical SEO:

    A one-second delay in page load time can lead to a 7% reduction in conversions. Through technical SEO, search engine optimization agencies can ensure your pages meet such search engine requirements as site speed, mobile-friendliness, and secure connections.
  • Local SEO:

    46% of all Google searches are seeking local information, so there’s a huge opportunity to optimize your online presence to attract more business from relevant local searches.
  • Reporting and analysis:

    The best SEO service companies will provide regular reports on SEO performance, including traffic metrics, keyword rankings, and ROI, to inform strategy adjustments. Utilizing analytics makes it 5 times more likely you will make better decisions.
  • Mobile SEO:

    Responsive, mobile-first designs that ensure a seamless experience across all devices can help you attract over 83% of Google searches that are conducted on mobile devices.

Why Should I Hire a Search Engine Optimization Agency?

Securing a top position in search rankings is incredibly valuable, with the #1 result on Google capturing about 39.8% of all clicks.

Modern search engine optimization agencies leverage pivotal trends that once seemed impossible.

For example, SEO firms can integrate AI into your marketing efforts to optimize your site for AI-driven search experiences like Google’s Search Generative Experience (SGE).

A more nuanced SEO strategy is essential in this landscape, and professional expertise can make all the difference.

Moreover, a professional SEO agency will bring the following to the table:

  • Expertise and experience:

    The best companies for SEO offer specialized knowledge and stay up-to-date with the latest algorithm changes and industry trends.
  • Time and resource efficiency:

    Outsourcing SEO allows you to focus on core business activities while the experts handle optimization.
  • Measurable ROI:

    Choosing the best SEO agency can let you implement strategies that bring higher conversion rates and increased revenue, which you can track and measure.
  • Access to advanced tools:

    Sophisticated SEO tools and technologies can often be cost-prohibitive for individual businesses. Hiring an SEO agency gives you access to those tools at a fraction of the cost.

How Do I Choose an SEO Agency For My Business?

When hiring an SEO agency, ensure that it prioritizes E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness).

Google's latest guidelines clarify that while AI-enhanced content isn’t penalized, it must embody these attributes.

There’s a strong shift toward a new standard of user-centric content, with valuable, comprehensive, human-first material for meeting user intent and boosting engagement.

A well-executed strategy from SEO firms remains essential for sustainable growth.

That’s why selecting the best company for SEO has to be a well-thought-out decision. Follow these steps:

  • Check Semrush’s ranking:

    Semrush rankings are based on client reviews, service offerings, and overall performance. We take into account the agency’s portfolio and prior success stories. Our insights match you with the best-fit, top-performing marketing and SEO agencies.
  • Check Google Reviews:

    Google Reviews is a reliable, unbiased, and publicly-vetted place to gauge client satisfaction and reliability. Positive reviews and high ratings are indicators of trustworthiness and quality of service.
  • Consider location:

    A local agency allows for face-to-face interactions, while a remote agency can often meet your needs in ways that local SEO companies can’t.
  • Review the agency's website:

    Is your search engine optimization agency doing its own SEO? Is their website professional and responsive? Does it demonstrate evidence of expertise? The best companies for SEO should have a well-designed website, demonstrating their own commitment to quality and attention to detail.
  • Read client testimonials and review case studies:

    Past successes, particularly with similar businesses, can indicate legitimacy. In the same way, case studies that show proven improvements in search rankings or traffic can be very instructive.
  • Evaluate success stories:

    To find the best company for SEO, study their clients’ accounts of how the agency delivered better results for them. Authentic and well-presented success stories should demonstrate their problem-solving abilities and strategic approaches.
  • Submit a Request for Proposal (RFP):

    When you reach out to search engine optimization agencies with specific project requirements, they should send you a tailored proposal. This will show how well the SEO firms understand and will address your needs in their proposed solutions.
  • Use matching services:

    If the selection process seems overwhelming, consider using services that match businesses with the best company for SEO. Semrush offers curated lists and matching tools to simplify your search with a single click.

What Red Flags to Watch Out for When Hiring An SEO Service Company?

Choosing the wrong SEO service company for your needs can put you back several months or even years. Potential risks, poor service, or unethical practices can ultimately lead to penalties, so be mindful of the following warning signs when selecting an SEO agency:

  • Not offering SEO audits

    A professional SEO agency audit will assess your current online presence, website structure, content, and technical aspects that affect search engine rankings. If an SEO service company skips this step, they are probably not committed to personalization.
  • Guaranteeing results

    Agencies that guarantee first-page rankings or specific outcomes can be a red flag. While a reputable SEO service company can provide strategies to improve rankings, it cannot promise specific positions, as search engine algorithms are constantly evolving.
  • Lack of transparency

    SEO agencies that are unwilling to share their methods or provide clear explanations about their strategies should raise suspicion. The best companies for SEO will communicate openly about the strategies they are using, the tools they employ, and the progress they have made.
  • Black-hat tactics

    Black-hat SEO has long been considered a big no-no—keyword stuffing, cloaking, or using private link networks are bound to fail. Always choose an SEO service company that adheres to white-hat, ethical SEO practices.
  • Outdated or low-quality content

    If an agency offers low-quality, outdated content, or focuses on quantity over quality, it could negatively impact your site's ranking. A good SEO firm will align with current SEO best practices.
  • Lack of case studies or testimonials

    Without solid case studies or testimonials, you cannot be sure that the agency can deliver results as impressive as they claim. Find a company with proven success in your industry.
  • Overemphasis on link building

    Focusing too much on link-building can backfire. The best companies for SEO will balance link building with other tactics for a holistic SEO strategy.
  • No clear reporting or analytics

    The best SEO agencies will offer detailed reports and analytics, including such metrics as organic traffic, keyword rankings, conversion rates, and other KPIs. Lack of reporting or overly vague reports are signs that the agency may not be delivering measurable results.

What Are the Key Success Metrics for the Best SEO Companies?

Any good SEO service company must track

  • Organic traffic

    Their key focus should be driving more organic traffic. Higher organic, quality traffic means more relevant visitors are discovering your business through unpaid search results.
  • Keyword rankings

    The best SEO agencies will aim to improve rankings for high-volume, relevant keywords that attract qualified leads to your website.
  • Click-Through Rate (CTR)

    The quality of your snippets, titles, and tags determines your CTR, which measures the percentage of people who click on your website’s link after seeing it in search results.
  • Referring domains

    The more high-quality referring domains you have, the more authoritative your website appears to search engines.
  • Pages per session

    Organic search visitors visit up to 3.5 pages per session. Google likes it when your users switch from one page to another on your site in a single session, and this is something your SEO service company should be measuring.
  • Average session duration

    A longer session duration suggests that users find your content valuable, which can lead to better rankings and a lower bounce rate.
  • Time on page

    If users spend a significant amount of time on your pages, it indicates that your content is relevant and engaging.
  • Bounce rate

    The top three domains have an average bounce rate of 49%. A high bounce rate may suggest that your landing pages aren’t optimized for what users expect.
  • Exit rate

    SEO firms should track and fix high exit rates. These suggest that your content isn’t compelling enough to keep users on the site.
  • Core Web Vitals

    Core Web Vitals are a set of metrics related to the user experience of a website that are used by the best SEO agencies. They include metrics such as loading performance and visual stability.
  • Indexed pages

    The best search engine optimization agencies will ensure that all important pages of your site are indexed properly for maximum visibility.
  • Organic traffic conversions

    It is no good to have 100,000 visitors if they don’t become your customers. That’s where a good SEO agency will distinguish performance instead of claiming numbers without an impact. Monitoring conversion rates will allow you to see whether increased traffic is translating into real business results.

What Questions Should I Ask the Best SEO Agencies Before Hiring One?

Relevant Background

  • Have you worked with businesses in our industry before?

    SEO firms’ familiarity with industry-specific challenges and opportunities can streamline results. Ask for examples and assess their understanding of niche market dynamics.
  • Can you provide case studies or examples from similar clients?

    Case studies that showcase measurable outcomes, such as improved rankings, traffic, or conversions, will demonstrate the agency’s expertise. Try to find specifics in their strategies and results.
  • Does your team hold SEO-related certifications or accreditations?

    Certifications like Google Analytics or HubSpot indicate that the best SEO agencies stay up-to-date on industry standards.
  • How do you define and measure success in SEO?

    What you can’t measure can’t be improved. Your best SEO agencies must focus on tracking success. Organic traffic growth, improved rankings, and ROI are some solid indicators.
  • What is your pricing model, and what are your payment terms?

    Transparent pricing helps avoid hidden costs. Understand whether their model is project-based, retainer-based, or hourly, and check if it falls within your budget.

Services and Processes

  • What specific SEO services do you offer, and do you provide complementary services such as PPC or performance marketing?

    You should investigate if your SEO service company is effective at offering related services. If not, you might find yourself having to hire another marketing company to deliver those services.
  • How do you approach keyword research and how will you create an SEO strategy tailored to our business?

    Keyword research seems simple with Semrush, but it has to have a clear goal, a strategy, some foresight, and intuition, which comes with experience.
  • What is your methodology for link building, and how do you ensure the quality of backlinks?

    Avoid SEO firms focusing solely on quantity. They should prioritize authoritative and relevant backlinks to avoid penalties.
  • How frequently will we receive reports, and what metrics or insights will they include?

    Expect regular reporting (monthly or bi-weekly) with clear insights into traffic, rankings, and campaign progress.
  • Which tools and platforms do you use for SEO, and can we access them if needed?

    Search engine optimization agencies that use industry-standard tools such as Semrush are more likely to provide accurate data. Transparency in tool usage is a must-have.
  • How do you keep up with search engine algorithm updates and industry trends?

    Continuous learning and adaptability can be stressful but are very important here for long-term success. Ensure that your shortlisted search engine optimization agencies are capable of proactive responses to algorithm changes.

Project-Specific Questions

  • How will you tailor your SEO strategies to align with our business goals?

    Generic, pre-made templates and packaged solutions might not be your best bet. Your objectives and target audience should be unique, and so should your approach.
  • Which SEO tactics do you believe will be most effective for our brand, and why?

    Listen for a mix of technical, content, and off-page strategies, backed by reasoning and past successes.
  • What is the expected timeline for seeing measurable results from your efforts?

    Genuine agencies set realistic expectations, typically 4–6 months, for noticeable progress.
  • Who will be managing our account, and what is their level of expertise?

    Talk to your project manager and ensure you are on the same page. Take note of how well you can communicate with them, and what experience they have when it comes to handling SEO accounts.
  • How will you keep us updated on progress, and which communication channels will you use?

    The best companies for SEO should offer clear communication channels and regular updates to ensure you stay informed and involved.
  • What role should we play to ensure the success of our SEO strategy?

    Collaboration is essential. The best companies for SEO should outline the type of input or resources they’ll need from you.

Choose Your Agency Now

The right SEO firm for you might have a higher price point than more affordable search engine optimization agencies, but it could still be worth the investment.

In fact, 49% of marketers believe organic search delivers the best ROI among all marketing channels.

If your SEO service company consistently generates measurable results, you’re in good hands.

Use this guide to take the next step in your company’s digital success, and explore the best digital marketing and SEO agencies in the United States listed on this page.