Today marks the launch of The Adgile Transparency Centre. Australia’s only free independent view of screen advertising. Get direct, unfiltered visibility into how your category and competitors are advertising: • Who’s advertising and how often • How your competitors show up • The creative and offers driving campaigns • The last 30 days of activity Available now on iOS. Download the App today. https://lnkd.in/gfviehbC
Adgile
Advertising Services
Brisbane, Queensland 1,525 followers
Outcome intelligence: Real-time intelligence that connects advertising exposure to business outcomes.
About us
Adgile exists to provide advertisers with transparent, real-time intelligence that connects advertising exposure directly to business outcomes. We call this Outcome Intelligence. Since 2015, we have built the intelligence infrastructure for Total Video, powered by our proprietary Intelligent Content Recognition (ICR) technology. By connecting every impression to the one constant, the creative, we unify fragmented datasets into a single, cohesive, actionable view. Our platform sees advertising as it happens decoding what’s truly driving performance. This empowers brands to act decisively, optimise confidently and deliver accountable growth. Find out more at adgile.com
- Website
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www.adgile.com
External link for Adgile
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Brisbane, Queensland
- Type
- Privately Held
- Founded
- 2015
- Specialties
- TV Advertising Measurement Analytics, Competitive Intelligence, Digital Performance Data, Real-time TV Data, Analytcs, Attribution, Activation, and Total TV
Locations
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Primary
Get directions
109 Edward Street
Brisbane, Queensland 4000, AU
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Get directions
100c Pasir Panjang Rd
#04-03 See Hoy Chan Hub
Singapore, 11, SG
Employees at Adgile
Updates
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Low frequency performance can be a trap: it works… until it doesn’t. Stu Carr explans why your frequency needs a rethink.
It’s one of advertising’s most entrenched heuristics: A frequency of one is enough. But performance at low levels of activity can be incredibly misleading. Drawing on Adgile’s proprietary data across Australia’s largest TV advertisers, director of customer insights, Stu Carr shows how low weekly frequency often appears effective – not because frequency no longer matters, but because prior accumulation has been doing the heavy lifting. As budgets shift from linear TV to streaming, that accumulation has quietly eroded. The result is a growing effectiveness gap and a need to move beyond fixed rules toward practical, evidence-based frequency frameworks designed for modern streaming environments. https://lnkd.in/g46mcjDu