Boomtown

Regional Aussies are driving Australia’s travel momentum ✈️ Data from the Boomtown Spend Snapshot shows regional Aussies are not slowing down when it comes to travel - they’re speeding up. 👉 Travel is a priority spend 10% of a regional customer’s wallet is spent on travel, making it a priority for regional Aussies. 👉 Growth that’s outpacing expectations Travel is fast-growing and with +17% year-on-year growth, particularly in accommodation and cruising. 👉 Punching above their weight Regional Australians contribute a significant 31% of total national travel spend - a disproportionate share that highlights their influence on the category. Regional audiences are a powerful force in Australia’s travel economy and with 10 million Australians living in regional, and travel brands need to think beyond the 5 capital cities. For insights on this and more, download the report: https://lnkd.in/gSYM9S_R Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Paramount Australia & New Zealand Imparja Television

From the Matildas to Formula 1 to MAFS chaos, audiences in Boomtown are showing up in force. Nick Bower breaks down Why regional Australia has become TV’s most overlooked growth play. "For brands, the opportunity is obvious. A national approach to broadcast sponsorship, one that treats regional audiences as essential rather than optional, means access to a bigger, more engaged audience than metro-only buying ever delivers. And engagement is the keyword." With 10 million Australians living in Boomtown - contributing $250 billion to the national economy. That’s not just a secondary market. Read more here👉 https://lnkd.in/gZPUSxay

Exhausted, bleary-eyed & delirious, the Boomtown Insiders Courtney Birch Zoe Gothard Matthew Tan file this impressively typo-free final word on Cairns. 👉 https://lnkd.in/gCSrVeg5

Feeling sad about missing out on the opening party of Cairns Crocodiles? Our insiders have you in the inside scoop on everything that happened on Day 2 Matthew Tan Courtney Birch Zoe Gothard 👉 https://lnkd.in/gaZuvKjg

Not in Cairns for Cairns Crocodiles? We’ve got you covered 🐊 Our Boomtown Insiders Matthew Tan (Starcom Australia) Courtney Birch (Enigma) & Zoe Gothard (Nine) are on the ground bringing you the sessions, insights, and standout moments from Day 1 - so you don’t miss a thing. From discovering yourself to embracing weirdness and the infamous “3am rule”, here’s our Insiders crew recap everyone will be talking about: https://lnkd.in/gSqHidWX

A huge thank you to everyone who joined us at the Boomtown Welcome Party to kick off Cairns Crocs 🥂 It was a fantastic evening filled with great conversations, new connections, cocktails, and the chance to catch up with so many familiar faces. We’re proud to be part of such a strong industry and look forward to an exciting Cairns Crocs ahead. Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Paramount Australia & New Zealand Imparja Television

Who else is loving the Boomtown Bus this year! We know we are Andrew Baxter Francesca Ryan Madeleine Gregorio If you are flying into Cairns for Cairns Crocodiles don’t miss out on your chance to get onboard!

Heading to Cairns Crocodiles next week?🐊 🚍 The Boomtown Bus will be there to keep you moving. From airport arrivals on Monday to key hotels, and then the Cairns Convention Centre and the Pinterest Official Welcome Party, the Boomtown Bus makes getting around easy. ✨This is the third year the Boomtown Bus has been helping Crocs delegates and it’s become one of the most recognisable parts of the week ✨ Simple, reliable and hard to miss, the Boomtown Bus keeps your Crocs experience unforgettable. 👉 If you’re in Cairns next week, jump on board 🚍 Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Paramount Australia & New Zealand Imparja Television

Regional Aussies are house proud 🏡 The Boomtown Spend Snapshot highlights opportunities where Regional Australians aren’t just active in home improvement – they are the leaders. With 46% higher spend in hardware and garden, regional consumers represent the most valuable audience in the category. But when you look at why, we see: 👉 Bigger spaces, bigger investment From larger homes to expansive backyards, regional Australians are deeply invested in maintaining and improving where they live. 👉 Higher spend, stronger growth Regional shoppers help drive the category forward, with +53% higher per capita hardware spend and 32% faster growth vs metro. Regional Australia represents the most valuable hardware and garden audience nationwide. For brands, the takeaway is clear: Regional Australia is where home improvement demand is both deeper and growing faster. With 10 million Aussies living in regional areas, tapping into this audience isn’t optional - it’s essential category growth. For insights on this and more, download the report: https://lnkd.in/gSYM9S_R Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Paramount Australia & New Zealand Imparja Television

Regional Australia is the Grocery Engine of the Nation 🛒 Insights from the Boomtown Spend Snapshot, powered by CommBank iQ continue to reinforce what we already know at Boomtown: regional Australia isn’t just participating in FMCG - it’s powering it. Regional Aussies account for a massive $56.2 billion in grocery spend, representing a disproportionate share of household budgets. For brands, this isn’t a niche audience - it’s scalable growth. When looking at what’s behind this growth, we see: 👉 Bigger baskets, fewer trips Regional shoppers spend more per customer - $7,240 vs $6,410 in metro Aussies. 👉 Household-led consumption Shopping is often geared towards larger households, higher basket sizes and bigger trolleys rather than frequent trips. With 10 million consumers living in regional Australia, the opportunity is clear: Brands that align with how regional Aussies actually shop can unlock meaningful growth at scale. For insights on this and more, download the report: https://lnkd.in/gSYM9S_R Boomtown Collective: Southern Cross Austereo WIN Television Seven Network ACM ARN Nine News Corp Australia Paramount Australia & New Zealand Imparja Television