Commercial Radio & Audio

The April Australian Podcast Ranker is out now, covering the top titles and genres that listeners loved most. 📊 Full April results here: https://lnkd.in/d-GbiWtc While Mother's Day might be fresh in the rearview mirror, it's the brands that plan ahead that'll be the ones making it onto the Father's Day wish list. Male podcast listeners aged 25–54 are tuning into Sports, Technology and Leisure. 82% are employed full-time. 60% own a car. High-income, asset-holding, and easily accessible through their earbuds. Audio reaches this audience anytime, anywhere, well before their Father's Day wish list is formed. 🎁📋 They're listening, but is your brand part of the conversation? #AustralianPodcastRanker #Audio #Podcasting #AudioIsMorePowerfulThanYouThink

What a week, Cairns. 🌴🐊 Here's what we got up to in the Tropics at B&T's Cairns Crocodiles: 🎙️ Hit the main stage to chat CMO confessions and the power of audio with the Uncensored CMO, Jon Evans, and our CEO, Lizzie Young https://lnkd.in/gkme-QKJ 🎧 Turned the tables on Jon Evans in an exclusive podcast session, answering the burning questions sent in by the audience https://lnkd.in/gdsNjT9u 🍹 Shook things up at the NOVA Entertainment cocktail hour 🍸 Sipped some Vulnerabili-tea with The Imperfects at Southern Cross Austereo's LiSTNR session https://lnkd.in/gnqrjCD5 🐊 Crowned the Hatchlings audio winners and heard some seriously impressive work in the process 🤝 Caught up with the IMAA - Independent Media Agencies Australia community  🥂 Boarded the Boomtown with some of our members to raise a glass to regional audio 🪭 Kept Cairns cool with our CRA fans #CRAHeardInTheTropics #CairnsCrocs #CommercialRadio #AudioAdvertising #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard #CRA

How to actually get promoted (it's not about you). Jon Evans, Uncensored CMO, on the one mistake everyone makes when chasing a promotion, and the simple reframe that gets you a raise automatically. 👇 So many great questions came in from the audience during Jon's session at B&T's Cairns Crocodiles, hosted by our CEO, Lizzie Young, that we headed straight back to the studio to keep the conversation going.🎙️🐊 🎧 Check out the full episode: https://lnkd.in/gdsNjT9u #CRAHeardInTheTropics #CairnsCrocs #Marketing #Advertising #UncensoredCMO #CRA #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard

As Julian Schreiber explains, Uber’s iconic doorbell sound became such a recognisable part of the brand in Australia that it even inspired “Ding Dong Deals” across its retail platform. Fun fact: Uber’s iconic “ding dong” sound was removed in the US after complaints it upset dogs, proving some sounds just travel differently. A reminder that great audio creative isn’t one-size-fits-all. The strongest sonic assets tap into local culture, behaviours and what feels instantly familiar to audiences in that market. #WhereBrandsAreHeard #HeardMentality #CRA #AudioAdvertising #AudioIsMorePowerfulThanYouThink

Disclaimer: we wanted to post this video but we didn't want to use any banned words. How did we do Jon Evans? 👀 So many great questions came in from the audience during Jon's 'Uncensored CMO Down Under' session at B&T's Cairns Crocodiles, hosted by our CEO Lizzie Young, that we headed straight back to the studio to keep the conversation going.🎙️🐊 🎧 Check out the full episode: https://lnkd.in/gdsNjT9u #CRAHeardInTheTropics #CairnsCrocs #Marketing #Advertising #UncensoredCMO #CRA #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard

What if your customer could recognise your brand with their eyes shut? That’s exactly why Jon Evans, Uncensored CMO, built his own sonic identity from scratch. 🎸 The reaction it sparks in him and his guests is proof that sonic branding remains one of the most powerful, and underrated, tools in a marketer’s arsenal. So many great questions came in from the audience during Jon's session at B&T's Cairns Crocodiles hosted by our CEO, Lizzie Young, that we headed straight back to the studio to keep the conversation going. 🎙️🐊 🎧 Check out the full episode: https://lnkd.in/gdsNjT9u #CRAHeardInTheTropics #CairnsCrocs #Marketing #Advertising #UncensoredCMO #CRA #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard

The next generation of audio just announced itself. 🐊🏆 Huge congratulations to all the B&T’s Cairns Crocodiles Crocs Hatchlings finalists - you made it very hard for the judges.  And a very big congratulations to this year's winners of the audio category, Shilpi Dey and Raj Thakkar, VML. This is what the future of audio sounds like. 🎙️🌴   #CRAHeardInTheTropics #CairnsCrecs #Hatchlings #Marketing #Advertising #AudioCreativity #NextGen #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard #AudioAdvertising #CRA

Ask Jon Evans, Uncensored CMO, who the best CMO he's ever interviewed is. He doesn't hesitate. It's Kory Marchisotto, President of E.L.F. BEAUTY and the person who turned a disruptor cosmetics brand into a billion-dollar empire. So many great questions came in from the audience during Jon's session at B&T's Cairns Crocodiles hosted by our CEO, Lizzie Young, that we headed straight back to the studio to keep the conversation going. 🎙️🐊 🎙️ Check out the full episode: https://lnkd.in/gdsNjT9u #CRAHeardInTheTropics #CairnsCrocs #UncensoredCMO #CRA #CommercialRadio #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard #AudioAdvertising

Jon Evans has interviewed hundreds of marketers on Uncensored CMO. The best? Not a marketer. 👀 It's Will Guidara, acclaimed founder of the world's best restaurant. So many great questions came in from the audience during Jon's session at B&T's Cairns Crocodiles hosted by our CEO, Lizzie Young, that we headed straight back to the studio to keep the conversation going. 🎙️🐊 🎙️Check out the full episode: https://lnkd.in/gdsNjT9u #CRAHeardInTheTropics #CairnsCrocs #UncensoredCMO #CRA #CommercialRadio #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard #AudioAdvertising

"Read these three books, then we can talk." That's what Jon Evans, Uncensored CMO, tells every new member of his team on day one. So many great questions came in from the audience during Jon's session at B&T's Cairns Crocodiles hosted by our CEO, Lizzie Young, that we headed straight back to the studio to keep the conversation going. 🎙️🐊 The Uncensored CMO gets uncensored, sharing everything from the books he swears by and the best marketer he's ever interviewed, to why a sonic identity is a must for every brand and how to land that promotion. Byron Sharp, Adam Morgan and Jim Collins - we're off to the bookshop. 🎙️ Check out the full episode: https://lnkd.in/gdsNjT9u #CRAHeardInTheTropics #CairnsCrocs #UncensoredCMO #CRA #CommercialRadio #AudioIsMorePowerfulThanYouThink #WhereBrandsAreHeard #AudioAdvertising