Culture Kings

To kick off the 30th anniversary weekend of EDC, Ray Volpe took over Culture Kings Las Vegas with a free pop-up set that brought the energy of the festival directly into the store. The set turned the space into a full on rave with thousands of fans, creating a moment that connected music, culture, and community ahead of one of the biggest weekends in Las Vegas!

Culture Kings pulling up to Retail Fest with a double feature! Joel Randal (Director of Operations) stepping up to break down his expertise in supply chain, and Emma Grasso (Director of People & Culture) sharing insights on all things recruitment in the AI Era. Should be a big one!💥

LOITER x WWE returned earlier this month with the launch of their second collection, released on April 9th at Culture Kings. The latest drop builds on the initial collaboration, expanding the roster of WWE talent and pulling from deeper archival references across tees, jerseys, outerwear, and accessories, continuing the crossover between wrestling culture and streetwear. In the lead-up to WrestleMania, an out-of-home wheatpaste campaign rolled out across 200 neighborhoods in Los Angeles, bringing the collection into the streets and building early visibility around the release. The collection was then brought into a live setting with a retail activation at Culture Kings Las Vegas, where fans were able to engage with both the product and talent through: * Live Q&A sessions and in-store interaction * Content capture moments * VIP and general admission experiences Talent in attendance included Randy Orton, Rey Mysterio, Xavier Woods, IYO SKY, Rusev, Maxine Dupri and Kofi Kingston, adding to the overall energy in-store throughout the event. From street-level awareness to in-store experience, the launch came together across multiple touch points during WrestleMania week. The LOITER x WWE collection is available now at Culture Kings Las Vegas and online at culturekings.com for a limited time.

As Coachella 2026 wraps, so does a strong on-the-ground presence from Culture Kings x New Era Cap during Weekend 1. Set against headline performances from Sabrina Carpenter, Justin Bieber, and Karol G, the weekend brought together music, fashion, and live content capture across the festival alongside surprise appearances, parties, and desert activations. The focus centered around seasonal New Era styles and exclusive Culture Kings–designed caps, available only at Culture Kings. These were integrated throughout the weekend via: Live content capture and IG Stories with direct-to-shop links Organic social and UGC supporting New Era styles across Q1 channels Inclusion of the Loiter Sleaze Bag collection across content and campaign assets On the ground, the team connected directly with attendees capturing street style and building a grassroots presence through branded bandana giveaways. Additionally, Culture Kings partnered with local LA designer N.G.O. to create custom New Era hats for artists including Sexyy Red, Swae Lee, and Franz Lyons of Turnstile. A weekend shaped by content, community, and product at the intersection of music and street culture. Shop the featured New Era Cap styles exclusively at culturekings.com.

A huge congratulations to our Master of Monochrome, Andy Wilson, on an incredible 10 years with Culture Kings!! 🍾🎉 Andy joined the business in April 2016 as Senior Designer and quickly made his mark through bold creativity, sharp instinct and an unwavering eye for design. In 2017, Anti Order was born under his direction, setting the tone for what would become a powerhouse brand. By 2019, Andy stepped into the role of Brand Director, leading design, branding and packaging, while also adding Saint Morta to his growing portfolio. In 2019 Anti-Order also had it's debut into the U.S at Complexcon which nearly sold out in it's first appearance there. Over the years, he has driven major milestones including the iconic moment where he designed and launched Dxxmlife which was a partnership with Scarlxrd. Calm under pressure, endlessly creative, always great for a chat. A genuine legend amongst our hallways, we are lucky to have had Andy shaping the Culture Kings journey for the past decade. Here’s to you Andy Wilson and the next chapter!! 🚀 🚀

Full Throttle Fever brought the heat to Melbourne during F1 week 🔥🏎️ We teamed up with BattleKart Melbourne and hit the track with the team for some seriously competitive go-kart racing. Back in store, the race was still on, we had simulators running all week with the fastest lap scoring a huge CK voucher. Ignition Night turned the Melbourne store into a full blown party. We had the Williams F1 car parked in store and Luke Browning pulled through to check it out with the crew. Fast cars, fast laps and a packed store all week. Melbourne showed up. This was an incredible team effort from our Marketing x Retail x Merchandise teams 🐐🏆

Massive congratulations to our incredible Retail Regional Manager, Dee Healy, on hitting 10 years with Culture Kings!!! 🍾 Since stepping into our stores back in 2016, Deirdre (Dee) Healy has been an absolute force of nature shooting goals, stacking wins, and lifting everyone around her. Her killer sense of humour, can-do attitude, and unmatched energy for serving our customers are truly next level. Dee leads huge teams, drives major projects, opens stores, holds in-store events, and has hosted many celebrity appearances across the globe, all while keeping it real and bringing the vibes every single day!! We’re beyond lucky to have you, Dee. Can’t wait to see what the next chapter of growth, wins, and what your leadership brings. 🖤🚀🎉

Still buzzing from last week’s Big Game watch party in the Bay! We celebrated Super Bowl Sunday in style, complete with our custom New Era cap station that was a huge hit. The energy was next level thanks to our host, former NFL standout Adam “Pacman” Jones, who hosted the day 🏈 Big thanks to everyone who came out, unforgettable memories made with great people!

When V-Day hits the streets, the New Era Heartbreak Heavyweights collection leaves no doubts 🌹❤️🔥🌹

Levi Tronel 10 years deep in Culture Kings! 💥💥💥 Levi kicked things off back in 2016 as a DC casual, grinding his way up to full-time DC Assistant in the Receives team. From there, he smashed it in the Store Fulfilment team, before making moves to HQ as our Studio Product Coordinator. Always ready to jump on any side quest, Levi’s “can-do” attitude has him now killing it as our interim Buyer’s Assistant. Not to mention, the man’s got some of the best tunes in town, keeping the vibes high and the team moving. 🎶 We can’t wait to see Levi’s next chapter take flight here at CK. Here’s to you, Levi, straight up legend status! 🏆🐐