Effie Australia

There used to be a trade-off in agency life: move fast, or move with evidence. Not anymore. James Donald, CEO, Ideally, explains why speed to evidence is becoming a competitive advantage for agencies. Read it here: https://lnkd.in/e3HfGy3j 𝘐𝘥𝘦𝘢𝘭𝘭𝘺, 𝘰𝘧𝘧𝘪𝘤𝘪𝘢𝘭 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘱𝘢𝘳𝘵𝘯𝘦𝘳 𝘰𝘧 𝘵𝘩𝘦 2026 𝘈𝘶𝘴𝘵𝘳𝘢𝘭𝘪𝘢𝘯 𝘌𝘧𝘧𝘪𝘦 𝘈𝘸𝘢𝘳𝘥𝘴, 𝘪𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘪𝘮𝘦𝘯𝘵𝘢𝘳𝘺 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘤𝘳𝘦𝘥𝘪𝘵𝘴 𝘵𝘰 𝘩𝘦𝘭𝘱 𝘦𝘯𝘵𝘳𝘢𝘯𝘵𝘴 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯 𝘵𝘩𝘦𝘪𝘳 𝘤𝘢𝘴𝘦𝘴. 𝘊𝘭𝘢𝘪𝘮 𝘺𝘰𝘶𝘳𝘴 𝘣𝘺 𝘦-𝘮𝘢𝘪𝘭𝘪𝘯𝘨 𝘦𝘧𝘧𝘪𝘦𝘴@𝘨𝘰𝘪𝘥𝘦𝘢𝘭𝘭𝘺.𝘤𝘰𝘮.𝘢𝘶. 𝐄𝐧𝐭𝐫𝐢𝐞𝐬 𝐜𝐥𝐨𝐬𝐞 𝐉𝐮𝐧𝐞 𝟏: https://lnkd.in/dkKEY53 #EffieAwards #EffieAU2026 #MarketingEffectiveness #TheProofisInTheEffie

What happens when a brand walks away from a campaign at the height of its fame? Budget Direct did exactly that — a move that delivered sustained growth and multiple Gold Effies, including for Long-Term Effects. In this edition of 𝐄𝐟𝐟𝐢𝐞: 𝐅𝐚𝐜𝐞𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐂𝐚𝐬𝐞𝐬, Jonathan Kerr (JK), Chief Growth Officer, Auto & General & Jody Elston, Chief Strategy Officer, 303, unpack the decision to shift from Captain Risky to Insurance Solved, the discipline behind seven years of consistency, and why marketers should be wary of “vampiring the brand.” More in AdNews Australia: https://lnkd.in/gJqkkxdX Entries for 2026 close June 1: https://lnkd.in/dkKEY53 #EffieAwards #EffieAU2026 #MarketingEffectiveness

Introducing 𝐅𝐚𝐜𝐞𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐂𝐚𝐬𝐞𝐬, a new Effie Australia series spotlighting the people and strategy behind the winning work. First up, 𝘌𝘷𝘦𝘳𝘺 𝘝𝘢𝘱𝘦 𝘪𝘴 𝘢 𝘏𝘪𝘵 𝘵𝘰 𝘠𝘰𝘶𝘳 𝘏𝘦𝘢𝘭𝘵𝘩 by Bastion for Cancer Institute NSW, which took out a Bronze Effie in 2025 for Youth Marketing. “Clarity is courage. Creating simplicity out of complexity is the hardest thing to do, but it’s what makes a campaign truly effective.” - Angela Morris, National Chief Strategy Officer, Bastion. Read the Q&A or watch the full interview w/ Angela and Bastion’s Addison Gazal to see how the campaign drove behaviour change at scale - https://lnkd.in/gHsgix9q Entries close June 1 - https://lnkd.in/dkKEY53 #EffieAwards #EffieAU2026 #TheProofIsInTheEffie AANA - Australian Association of National Advertisers, Google for Business AUNZ

𝐉𝐮𝐬𝐭 𝐨𝐯𝐞𝐫 𝐚 𝐰𝐞𝐞𝐤 𝐥𝐞𝐟𝐭 until on-time entries close. If you’ve got the ingredients to win, it’s time to serve them up to a jury with impeccable taste. Download the entry kit and enter: https://lnkd.in/dkKEY53 On-time entries close May 4. Final deadline: June 1. #EffieAU2026 #EffieAwards #CreativeEffectiveness AANA - Australian Association of National Advertisers, Google for Business AUNZ

If your campaign results are strong, don’t keep them to yourself. - https://bit.ly/4uTsgqD. On-time entries close May 4. Mim Haysom GAICD, #EffieAwards #advertising #marketingeffectiveness, Suncorp Group

B2B marketing gets labelled as sensible, rational and conservative. All spreadsheets, no flavour. But that misses the point. You’re influencing multiple stakeholders over time in categories that don’t shift easily. When it lands, it shows up in revenue. At the Australian Effie Awards, that’s what counts. Business impact you can prove and results that hold up in the boardroom. This is where B2B stands out, and yes, it’s delicious. If your B2B work delivered real commercial impact over the last 12 months, enter it in our 2026 B2B Marketing category, sponsored by LinkedIn - https://lnkd.in/dkKEY53. On-time entries close May 4. #EffieAwards #EffieAU2026 #advertising #media #marketingeffectiveness #LinkedIn

𝐄𝐟𝐟𝐢𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫 𝐫𝐞𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐧𝐨𝐰 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞: Get the AI prompts to cut draft time by 70%, free research credits to strengthen your evidence, and a proven plan to use the remaining nine-week entry timeline wisely. Key takeaways here - https://lnkd.in/gM6q3t3n Then watch the full webinar, linked in article above, for the detail. On-time entries close May 4. #EffieAwards #EffieAU2026 #advertising #media #marketingeffectiveness AANA - Australian Association of National Advertisers, Google for Business AUNZ, Ideally

Great work doesn’t happen in silos. The strongest Effie entries show how creative sparks the idea, media builds the engine, data sharpens the edge, and clients back the ambition - driving real business results. Enter as a joint submission, write the paper together and show how strategy, creative and media combined to deliver a measurable impact. Because when the work works, everyone gets recognised. Enter the 2026 Effie Awards here: https://lnkd.in/dkKEY53. On-time entries close May 4. #EffieAwards #EffieAU2026 #media #advertising #marketingeffectiveness AANA - Australian Association of National Advertisers, Google for Business AUNZ

𝟏𝟐𝐩𝐦 𝐭𝐨𝐝𝐚𝐲 - 𝐟𝐫𝐞𝐞 𝐄𝐟𝐟𝐢𝐞 𝐰𝐞𝐛𝐢𝐧𝐚𝐫: Hear what judges look for in a winning submission, from framing the commercial challenge to presenting clear evidence of effectiveness.  Plus, Effie partner Ideally will show how to strengthen your case with fast-turnaround consumer research. Free research opportunities are available for teams entering! Register here: https://lnkd.in/gsxeb3za #EffieAwards #EffieAU2026 #MarketingEffectiveness #Advertising AANA - Australian Association of National Advertisers, Google for Business AUNZ

No matter how full your trophy cabinet is, there’s always room for something this sweet. Join us next Tuesday 24 March for a rare look inside how winning Effie Award entries are built, from the people who judge them and the teams who’ve written them. Hear from: • Colin Wilson-Brown: Effie Chair of Judging • Martin Rippon: Effie Vice Chair of Judging • Lindsay Davies: Senior Manager – Effie, Advertising Council Australia • Aaron Boekestein: Director, Ads Partnerships, Google ANZ • Jody Elston: Chief Strategy Officer, 303 • Anna Jackson: Head of Brand, Westpac • Kit Lansdell: Head of Effectiveness, Droga5 ANZ • George Robertson: Global Agency Lead, Ideally Webinar: Tuesday 24 March | 12:00–12:45pm AEDT | Free Learn more & register: https://lnkd.in/gsxeb3za #EffieAwards #EffieAU2026 #MarketingEffectiveness #Advertising AANA - Australian Association of National Advertisers, Google for Business AUNZ