Puneet Srivastava

Some great insight from the G2 AI Marketing Mind report on hyper personalisation. 🤖 AI-driven personalization will drive a 50% increase in B2B buyer engagement for militant adopters. 🤖 Scale conversational AI that adapts messaging based on past interactions to increase conversion rates by up to 20-40% through hyper-personalized touchpoints, like chatbots. 🤖 However, when applied to websites, chatbots have a significantly higher conversion rate — up to 33% Full report in the comments.

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I'm excited to be speaking at #IMASummit2025 on "Unlocking the Power of Data: How Analytics Drive Incentive Program Success." Incentive programs are no longer powered by instinct; data & insights power them. As data ecosystems evolve, organisations are turning to predictive analytics, behavioural segmentation, and AI to enhance every stage of the incentive journey. In this session, I'll share a B2B perspective, specifically how channel and customer sales incentive programs use data to drive smarter program design and stronger outcomes. We'll also explore how internal and employee incentives are evolving through the same analytical structures. Together with global experts in data science, AI, and performance measurement, we'll explore how these different incentive segments are optimising data to personalise experiences, capture sales data, improve performance, and build measurable ROI. The panel will tackle real-world challenges like data silos, dashboard fatigue, and privacy concerns sharing practical strategies that go beyond the dashboard to truly move the needle. I would love to connect and see you there for this insight-rich conversation! Incentive Marketing Association Lincoln Smith #IMASummit2025 #IncentiveStrategy #B2B #SalesIncentives #ChannelPrograms #EmployeeIncentives #AI #DataDriven #LoyaltyPrograms #BehaviourChange

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AI is transforming B2B marketing faster than most organisations anticipated. Efficiency has improved. Output has scaled. Decision cycles are shrinking. Yet many leadership teams may be overlooking an emerging risk - marketing becoming operationally efficient but strategically diluted. My latest piece in Reputation Today examines how AI is redistributing value across organisations, platforms and professionals, and what CXOs must recognise before efficiency comes at the cost of strategic depth. A perspective for marketing, sales and enterprise leaders navigating the AI transition..... Read on - bit.ly/RTViews1443 #AI #B2B #DigitalTransformation #Marketing

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What if measurement wasn’t about reporting performance, but about shaping better decisions? This is what I explore in an article now live on the Performics website- looking at how brands can move beyond dashboards and build decision-grade measurement. Would love to connect and hear how others are thinking about measurement maturity today. Thanks to the Performics India (Publicis Media) for the opportunity to contribute to this conversation. 🔗 Read here: https://lnkd.in/gF4MJCbN

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Shop via your fingers . A great report from Boston Consulting Group (BCG) Aditi Dalmia the growth stimulus of India

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Transforming Pet Care Experiences with Adobe Experience Manager When a leading pet care brand in Australia needed to modernize its website for scalability, responsiveness, and content flexibility, Royal Cyber stepped in with a tailored Adobe Experience Manager (AEM) solution. Key wins: - Intuitive, author-friendly CMS for faster content updates - Reusable custom components for design consistency - Pixel-perfect implementation of Figma designs - Optimized performance and SEO for greater discoverability From slow load times to static content bottlenecks, our client overcame major digital challenges and now delivers seamless, omnichannel experiences for pet owners across Australia. Want to empower your content teams and streamline digital experiences? Connect with Royal Cyber to explore how AEM can modernize your brand’s digital footprint. https://lnkd.in/dicr8V2n ?refer=linkedin

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Dhaval Pancholi, MicroHard IT Solutions Pvt. Ltd. shared their insights and on-ground experiences at the Canalys Forums in Vietnam, reflecting on industry trends, emerging opportunities, and the evolving role of AI, Techonolgy and Innovation in shaping the future of the partner ecosystem. Matthew Ball Steve Brazier Rachel Lashford Sheena Wee Maxine Holt Mark Iles Nicole Peng Aditya George Rachel Brindley Canalys Forums 2025 Canalys (part of Omdia) Canapii Omdia Nurul Salleh Rahul Kamath Digitaltech Media (DTM) Anjali Sethi Joshi Keshav Joshi Puja Bhardwaj #OmdiaCanalys #PressMeet #MarketInsights #TechTrends #AIInnovation #AIPC #AISecurity #FutureOfTech #B2B #ConsumerTech #2026Vision #DigitalTransformation

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Event Forwarding for #Downstream Data Delivery & Activation Event Forwarding allows data and analytics teams to act on #behavioral data real time, powering campaign triggers, real-time analytics & event-driven operations. Reverse ETL, API calls, #Connectors & others which sometimes are complex & maybe difficult to deploy, Event Forwarding is one of the other options available, which makes it easier by using Snowplow’s pipeline directly to your operational tools @ https://lnkd.in/gVSmTZ5h #event #data #analytics #snowplow #activation

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