Sam Burrett

Sam Burrett Sam Burrett is an influencer

AI Lead @ MinterEllison | Writing about productivity and artificial intelligence.

Sydney, New South Wales, Australia
31K followers 500+ connections

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About

Director & AI Lead at MinterEllison. Advising executives and boards across AI strategy, governance, and value creation.

Experience includes:
- Finalist in the Australian AI Awards for Consultant of the Year (2025)
- Member of the Chambers Band One ranked Legal Transformation Team (2025)
- Invited to join Linkedin’s Top Voice program for thought leadership on AI and technology (2024-2025)
- Board Member at Youth Law Australia, Australia's largest tech-enabled community legal service for young people
- Distinguished Fellow with the Centre for Legal Innovation and member of the Emerging Leaders Advisory Board
- Speaker, writer and contributor for various industry publications

Disclaimer: All views expressed here are entirely my own and not reflective of my employer's views.

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Activity

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Experience

  • MinterEllison

    MinterEllison

    3 years 1 month

    • MinterEllison Graphic

      Director

      MinterEllison

      - Present 8 months

    • MinterEllison Graphic

      AI Lead

      MinterEllison

      - Present 1 year 8 months

      AI Lead in MinterEllison's AI Advisory Practice. We help leaders implement AI and emerging technologies to achieve strategic, commercial, and risk-managed outcomes. Working across AI governance, policy, strategy, risk assessment and implementation to enable ROI from AI investments.

    • MinterEllison Graphic

      Senior Manager - Legal Optimisation Consulting

      MinterEllison

      - 2 years 6 months

      Sydney, New South Wales, Australia

  • Governance Institute of Australia Graphic

    AI Governance Expert Panel Member

    Governance Institute of Australia

    - Present 8 months

  • Youth Law Australia Graphic

    Board Member

    Youth Law Australia

    - Present 5 years 4 months

    Sydney, New South Wales, Australia

    YLA is Australia’s only national, technology-based community legal service. We are dedicated to addressing the human rights abuses of children and young people in Australia. I'm proud to play a part in advancing the honourable cause of YLA by leveraging my experience in the business of law and understanding of legal technology to assist with our marketing & communications, technology strategy and governance.

  • Clayton Utz Graphic

    Manager

    Clayton Utz

    - 2 years 1 month

    Sydney, New South Wales, Australia

  • Centre for Legal Innovation Graphic

    Distinguished Fellow

    Centre for Legal Innovation

    - 1 year 1 month

    Sydney, New South Wales, Australia

  • Plexus Graphic

    Associate Director

    Plexus

    - 11 months

    Sydney, New South Wales, Australia

  • LegalVision Australia

    LegalVision Australia

    1 year 8 months

    • LegalVision Australia Graphic

      Partnerships Manager

      LegalVision Australia

      - 1 year 2 months

      Sydney, Australia

    • LegalVision Australia Graphic

      Graduate lawyer

      LegalVision Australia

      - 7 months

      Sydney, Australia

      Assisted clients across a range of legal practice areas including Disputes and Litigation, Regulatory and Compliance, Intellectual Property and Commercial Contracts.

  • Look Happy Graphic

    Co-Founder and Director

    Look Happy

    - 2 years 1 month

    West Gosford

    - Founded and launched a group personal training gym
    - Responsible for marketing and sales, growing the gym from nothing to profit
    - Built, tested and ran social media campaigns
    - Developed relationship management procedures for clients and maintained high retention rates

Education

Licenses & Certifications

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Volunteer Experience

  • Presenter, panellist & interviewee

    Multiple

    - Present 5 years 7 months

    Guest and contributor to legal industry events and publications, focussing on topics including the business of law (sales, marketing and legal business strategy), legal innovation and transformation, and legal technology.

    Highlights include:
    - Panellist - Lawyers Weekly Emerging Leaders Summit: Being a ‘legalpreneur’ in the new normal
    - Panellist - The Centre for Legal Innovation's NewLaw Careers Series
    - Presenter - LegalWise CPD: Making it to Partner: The Roadmap for…

    Guest and contributor to legal industry events and publications, focussing on topics including the business of law (sales, marketing and legal business strategy), legal innovation and transformation, and legal technology.

    Highlights include:
    - Panellist - Lawyers Weekly Emerging Leaders Summit: Being a ‘legalpreneur’ in the new normal
    - Panellist - The Centre for Legal Innovation's NewLaw Careers Series
    - Presenter - LegalWise CPD: Making it to Partner: The Roadmap for Associates & Senior Associates
    - Presenter - LegalWise CPD: Compulsary CPD Units - "Selling to a Friend."
    - Guest - Lawyers Weekly Podcast
    - Guest - Doing Law Differently Podcast

    I have also been interviewed for a number of industry publications, inlcuding:
    - Interviewee - The College of Law Insights Publication
    - Interviewee - The Brief from Macquarie University Law School
    - Interviewee - DALA at McGill University in Montreal

    Some recent feedback from my presentations includes:

    - "Comprehensive, thorough and relevant. An excellent presentation."
    - "These were really practical tips."
    - "Excellent - very different and helpful."
    - "Excellent overview of sales as it relates to legal firms and the structure that can be adopted to work best. Glad to hear our firm is implementing some of Sam's suggestions already - but great to see some new ideas that we intend to incorporate in our business development."
    - "I thought he was an engaging presenter with interesting content, I found his presentation very informative and helpful."

  • Centre for Legal Innovation Graphic

    Member of the Emerging Leaders Advisory Board

    Centre for Legal Innovation

    - 11 months

    Education

    The Centre for Legal Innovation’s (CLI) inaugural Emerging Leaders Advisory Board (ELAB) includes innovators and legalpreneurs in Australia with experience in different aspects of the business and practice of law. In 2022, the Board will be led by CLI’s Executive Director, Terri Mottershead.

    As a member of the ELAB, my role is to provide the CLI perspectives on how change/transformation/innovation is impacting early to mid NewLaw practitioners (lawyers, data scientists, legal…

    The Centre for Legal Innovation’s (CLI) inaugural Emerging Leaders Advisory Board (ELAB) includes innovators and legalpreneurs in Australia with experience in different aspects of the business and practice of law. In 2022, the Board will be led by CLI’s Executive Director, Terri Mottershead.

    As a member of the ELAB, my role is to provide the CLI perspectives on how change/transformation/innovation is impacting early to mid NewLaw practitioners (lawyers, data scientists, legal technologists, legal operations professionals and many more), and support the development of the center's work/

  • The Legal Forecast Graphic

    Mentor

    The Legal Forecast

    - 11 months

Skills

Publications

  • Be a Problem Expert, Not a Tech Expert

    Lawyers Weekly

    I was invited to contribute to the Lawyers Weekly Corporate Counsel bulletin, discussing how lawyers can best utilise technology in the wake COVID-19.

    See publication

  • Article: Why it's such an exciting time to be a young lawyer

    Lawyers Weekly

    COVID-19 has, justifiably, given rise to fears about job security and vocational direction. But, according to one practitioner, pandemic-inspired opportunities are there for the taking.

    Speaking recently on The Lawyers Weekly Show, Plexus associate commercial director Sam Burrett argued that, despite the economic downturn and subsequent professional turbulence, the age of coronavirus is actually a “really exciting time to be a lawyer, especially a young lawyer”.

    “I know there’s a…

    COVID-19 has, justifiably, given rise to fears about job security and vocational direction. But, according to one practitioner, pandemic-inspired opportunities are there for the taking.

    Speaking recently on The Lawyers Weekly Show, Plexus associate commercial director Sam Burrett argued that, despite the economic downturn and subsequent professional turbulence, the age of coronavirus is actually a “really exciting time to be a lawyer, especially a young lawyer”.

    “I know there’s a lot of uncertainty from the young lawyers I’ve spoken to who have recently graduated from law, and they’re looking down the barrel of a much less clear career path than in the past. But I think out of uncertainty generally comes really exciting things as well,” he submitted.

    See publication

  • Podcast: Lawyers Weekly Interview - A Better Future For Lawyers is Coming

    Lawyers Weekly

    COVID-19 has triggered a dramatic transformation of traditional professional industry practices, but according to Plexus associate commercial director Sam Burrett, this could inadvertently create a better future for those operating in the legal sphere.

    Sam joins host Jerome Doraisamy on this episode of The Lawyers Weekly Show to unpack the key trends that have been accelerated as a result of the pandemic, how vocational paths for lawyers have evolved over the last decade, and the kinds…

    COVID-19 has triggered a dramatic transformation of traditional professional industry practices, but according to Plexus associate commercial director Sam Burrett, this could inadvertently create a better future for those operating in the legal sphere.

    Sam joins host Jerome Doraisamy on this episode of The Lawyers Weekly Show to unpack the key trends that have been accelerated as a result of the pandemic, how vocational paths for lawyers have evolved over the last decade, and the kinds of new opportunities and work practices that are now emerging.

    Sam shares some practical tips for legal professionals to find out about such pathways, outlines the meaning of the term “legalpreneur”, and conveys his predictions about the legal landscape in a post-pandemic world.

    See publication

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