B2B//WEAR™ began with one concept: movement is connection. Born from electronic music’s back‑to‑back DJ energy, from 90s house and early 2000s trance to today’s minimal techno – our pieces bridge activewear, street, and rave. Built for rhythm, identity, and motion.
The B2B//W3AR™ symbol represents rhythm and motion – a fusion of wings and koru forms that embody growth, energy, and flow.
Inspired by a deep affinity for wings, the hawk symbolises strength and freedom, intertwined with the koru, drawn from Māori tradition, representing new life, balance, and continual movement.
Together, they express the harmony between strength and softness, discipline and freedom, bass and body.
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