European Association of Communications Agencies (EACA)

✨ Meet the Effie Europe Jury 2026   As we celebrate a special anniversary year of the Effie Awards, we’re proud to introduce the Jury, composed by senior marketing and communications leaders from a wide range of nationalities across Europe, who will help define what effective marketing looks like across Europe today.   Bringing together nearly 400 industry leaders from over 30 countries, this year’s jury represents an exceptional breadth of expertise and influence. It is co-chaired by Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA.   Together, they will guide the evaluation of the most impactful campaigns, recognising work that not only performs, but also sets new benchmarks for effectiveness in our industry.   🏆 The Effie Europe winners will be revealed at the Gala on 3 December in Brussels.   See the full Jury here: https://lnkd.in/ec5RVav8 Read the full announcement: https://lnkd.in/eZKRmi7C   Effie Awards Europe Charley Stoney

"If agencies are solving business problems (instead of selling time) then remuneration models must evolve." Today, VoxComm President Charley Stoney is sharing some insights on how agencies can rethink their remuneration models at the International Council for Advertising Self-Regulation (ICAS) Meeting in Milan. Access the full report following the link in the comments! 👇

Have you nominated a true #LegendOfEffectiveness yet? 🌟 Behind every breakthrough campaign, there are marketing and agency leaders raising the bar for our entire industry. Now it’s time to recognise them. The EACA Legends of Effectiveness Awards celebrate the individuals whose careers have shaped marketing effectiveness in Europe and inspired the next generation of talent. Winners will be honoured at the Effie Europe Awards Gala on 3 December. If someone in your network has made a lasting impact on our industry, nominate them before the end of May. Learn more and submit your nomination here: https://lnkd.in/dK8YYSeV #EffieEurope #MarketingEffectiveness #AgencyLeadership #MarketingExcellence #LegendsOfEffectiveness #EACA

Art. Science. Courage.    That's the three-part formula behind Heineken topping the WARC Creative 100 as the world's most creative brand, and in the latest episode of Marketing Factories, Rob van Griensven, Global Digital Director for The HEINEKEN Company, breaks down exactly how it works. Marketing Factories is a partnership with REBORRN and Effie Awards Europe and it goes behind the scenes of the most effective marketing teams. Watch the full conversation now. 👇

Tomorrow, Sat 9 May, we celebrate Europe Day, which is so much more than just a date in history. We celebrate a bold idea born 76 years ago: that nations choosing dialogue over division could build a more peaceful, united and hopeful future. That vision still matters today.   Europe was not built only through treaties or institutions. It was built through ideas. Through culture. Through conversation. Through the freedom to communicate, to create and to challenge.   As EACA marks the 30th anniversary of Effie Awards Europe this year, we are proud to represent an industry that helps connect people across borders, languages and generations — and that plays an important role in supporting creativity, media, innovation and democratic life across Europe.   Communication shapes how societies understand themselves. It informs citizens, fuels public debate, supports trusted journalism and helps democratic participation thrive. In moments of uncertainty and polarisation, these foundations become more valuable than ever.   Democracy should never be taken for granted. It must be protected, strengthened, and continuously renewed — not only by institutions, but also by citizens, communities and the ideas that unite us.   This is also the spirit behind the launch of the Effie Awards Europe new category "Democracy & Civic Engagement" later this year, which will recognise campaigns that demonstrate the positive power of communication in strengthening civic engagement and democratic participation across Europe.   Because communication is not only about reaching people. At its best, it is about bringing people together.   Happy Europe Day from the EACA Board and Team: Christian de La Villehuchet, Charley Stoney, Dr. Mónika Magyar, Laure Jolibois, Kasia Gluszak, Myriam Domínguez Seda, Francesco Bottegal, Lina Mihaylova, Elena Wind, Anna Fanchini, Elva de Castro, Johan Boserup, Malene Birkebæk, Radu Florescu, Caroline Howe #effieawardseurope #democracy #europeanunion #eu #EuropeDay #EffieforDemocracy

🌱 Sustainability in advertising is entering a new phase. While the Green Claims Directive has been put on hold in June 2025, new rules are moving ahead. From September 2026, the Empowering Consumers for the Green Transition Directive will apply across the EU, tightening how environmental claims can be used in marketing. At a recent Ad Net Zero panel, Dr. Mónika Magyar (Senior Public Affairs & Legal Advisor) outlined what this means in practice: Claims like “green” or “sustainable” will need solid evidence. Carbon-neutral messaging based only on offsets will not be enough. Unverified labels and even misleading visual cues can fall foul of the rules. Future commitments, such as net-zero, must be backed by credible, measurable plans. The shift is clear: sustainability communication must be precise, transparent, and built on proof. At EACA, we look forward to continuing the discussion and supporting the industry in navigating this next phase. #Sustainability #EUpolicy #AdvertisingIndustry #EACA

Do you know a Legend of Effectiveness? For 30 years, Effie Awards Europe has celebrated the ideas that work and the impact they create. But behind every effective campaign, there are people who make it happen. It’s not just about results, but about those who build a culture of effectiveness within their organisation, drive measurable and lasting impact, and inspire teams while raising the bar for the entire industry. This year, as we celebrate three decades of effectiveness, we’re recognising those individuals through the Legends of Effectiveness award, in partnership with Google and Kantar. Now it’s your turn! Who would you nominate? Nominations are open until the end of May: https://lnkd.in/dVukPNxc #EffieEurope #MarketingEffectiveness #Legends of Effectiveness #Effies European Association of Communications Agencies (EACA)

Save the Date: 3 December   Effie Awards Europe is turning 30 and we’re celebrating three decades of marketing effectiveness with a special edition in Brussels.   On 3 December, join us for a full day dedicated to ideas that work! The Effie Conference will bring together leading voices from across Europe to share insights, inspiration, and real-world impact. In the evening, the Effie Awards Gala will honour the campaigns that didn’t just stand out, but actually delivered results and moved the effectiveness industry forward.   More details coming soon! #EffieEurope #MarketingEffectiveness #EffieAwards #EffieGala European Association of Communications Agencies (EACA)

How can marketers approach diversity in a meaningful way? The second episode of the Edcom Podcast with Leyla Tavernaro-Haidarian, PhD is now live!