✨ Meet the 2026 Effie Europe Jury! In this landmark 30th anniversary year, we’re proud to unveil the jury that will help recognise the most effective marketing work across Europe. Bringing together nearly 400 industry leaders from over 30 countries, this year’s jury represents an exceptional breadth of expertise and influence. It is co-chaired by Julien Barraux, Chief Creative Officer at The Magnum Ice Cream Company and Miriam Plon Sauer, Global Chief Strategy Officer at AKQA Group. Together, they will identify the campaigns driving measurable impact, raising the bar for effectiveness, and shaping the future of marketing in Europe. 🏆 The winners will be revealed at the Effie Gala on 3 December in Brussels. Curious to see who’s part of this year’s jury? Discover the full line-up here: https://lnkd.in/ec5RVav8 Learn more about the announcement 👉 https://lnkd.in/eZKRmi7C Here’s to another year of celebrating effectiveness at its best 💫 #EffieAwards #EffieEurope #MarketingEffectiveness #EffectiveMarketing #JuryAnnouncement European Association of Communications Agencies (EACA) Charley Stoney
Effie Awards Europe
Advertising Services
Brussels, Brussels Region 2,933 followers
Leading and inspiring the practice and practitioners of marketing effectiveness in Europe. Organised by EACA.
About us
Effie Europe has been honouring the most effective marketing ideas in Europe since 1996. Our mission is to lead, inspire and champion the practice and practitioners of European marketing effectiveness. We stand for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand’s success. The Effie network partners with research and media organisations to bring its audience relevant insights into effective marketing strategy. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 global, regional and national programs across the world. Effie programmes are included in the Effie Index® and the Effie Case Database.
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https://www.effie-europe.com/
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Effie Awards Europe reposted this
What does a truly integrated partnership unlock? Ibrahim Khan, Global Marketing VP at Fanta, shares how WPP Open X gives his team access to the best talent across WPP – globally, locally and at speed. From Turkey to India to Thailand, WPP Open X connects diverse expertise across markets, helping Fanta localise, launch and stay on the cutting edge of marketing. Watch to hear how one connected network can make the difference 👇 Listen to the full conversation from REBORRN: https://lnkd.in/ev2yvrDk
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Friday Insight 💡| People act on what they can feel The "Insights & Strategy" section is often the lowest-scoring part of Effie entries - especially when translation issues obscure clarity, or where the insight is drowned in hyperbole or missing. It must be precise, evidence‑rooted, and framed in human terms so jurors reading the entry immediately understands the problem, the stake, and the route to impact. In this case, Greenpeace's The Dead Sea campaign started from a clear problem: oxygen depletion was killing Denmark’s seas, yet the issue remained invisible, complex, and politically ignored. By turning an unseen environmental crisis into something tangible and emotional, the campaign made it impossible to ignore. 👉 Check out the full case here: https://lnkd.in/eegNxSka #EffieEurope #EffieFridayInsights #MarketingEffectiveness #EffieAwards Greenpeace International NoA | &Co. European Association of Communications Agencies (EACA)
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What is marketing effectiveness? Jerzy Holub, Vice President Marketing & Communications at Mastercard, highlights that it all comes down to creating competitive advantage - starting with the role marketers play within an organisation. On one side, delivering short-term results - what organisations expect today. On the other, a long-term mission - building the brand. The real challenge? Finding the right balance. Not losing sight of brand building while continuously delivering value for the business is what truly defines marketing effectiveness. 💡 Watch the video below to learn what the game‑changer will be; according to Jerzy, it will happen in Eastern Europe! #EffieEurope #effies #CreativeEffectiveness #MarketingExcellence #VoxPop European Association of Communications Agencies (EACA) REBORRN SAR Stowarzyszenie Komunikacji Marketingowej Effie Poland
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“Effective marketing has been our industry’s North Star,” says our CEO Charley Stoney. For 30 years, Effie Awards Europe has celebrated the work that delivers real impact. Effectiveness doesn’t happen by chance, it’s driven by people who embed it into the way organisations think and operate. With the Legends of Effectiveness award, we’re recognising those individuals who have made effectiveness a priority, shaping teams, influencing decisions, and setting new standards across the industry. ⏳ Nominations are open until 31 May: https://lnkd.in/dK8YYSeV #EffieEurope #MarketingEffectiveness #LegendsofEffectiveness #Effies European Association of Communications Agencies (EACA) Kantar Google
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What does it take to build the world’s most creative brand? 🍻 In this episode of Marketing Factories, Dafni Prosalika sits down with Rob van Griensven at The HEINEKEN Company at a moment of real transformation-where long-term brand building meets AI, platforms, and cultural relevance at scale. From “art, science & courage” to turning playbooks into AI tools, it’s a sharp look at how effectiveness actually gets built today. Well worth a watch 👇 European Association of Communications Agencies (EACA) #EffieEurope
The brewery doors are open. 🍻🚀 We're thrilled to announce that the Heineken episode of Marketing Factories is officially live. Heineken was just named the #1 most creative brand in the world. WARC Creative 100. Their agency LePub, built to serve this one brand, is the #1 creative agency on the planet. We flew to Amsterdam to find out what's inside the machine. Dafni Prosalika sat down with Rob van Griensven at The HEINEKEN Company's head office for the latest episode of Marketing Factories. Rob led all digital for the Heineken brand globally and is now transitioning into leading marketing transformation for the entire HEINEKEN Company. We caught him at the exact moment he could look back at what he built and forward at what comes next. In this episode: 🍻 Art, Science, and Courage: the three words behind every Heineken campaign, from the Heineken "Clinker" at Coachella to Max Verstappen fronting their "When You Drive, Never Drink" program 🍻 Fans Have More Friends: how a research insight on fandom became the foundation for unifying F1, Champions League and music sponsorships into a single platform, and the creative twist that made it unmistakably Heineken 🍻 Social Networking Since 1873: the loneliness paradox of modern life and why a 150-year-old beer brand is building tech products that tell you to put your phone down 🍻 The LePub Model: long-term partnerships, brutal facts, and the tension between global consistency and local creative freedom 🍻 Playbooks to Playgrounds: how Heineken is turning 142-page PDFs nobody reads into AI advisory agents local marketers can actually prompt How do you keep a brand recognisable across a million touchpoints, from a beer mat to a TikTok trend to a dance festival, while never losing what makes it Heineken? Rob's answer starts with the smiling e's Freddy Heineken designed in the 1950s. It ends with agentic AI. Watch and see how those two connect. Watch the full conversation now. 👇 https://lnkd.in/dkcFTUia In partnership with European Association of Communications Agencies (EACA) and Effie Awards Europe
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Effie Friday Insight 💡 | Starting from people's habits The most powerful insights don’t come from abstraction, they come from observing real behaviors in real moments. At Christmas, one of the busiest and most competitive periods of the year, it’s hard for brands to truly stand out. Yet the Wavy Cut campaign uncovered a powerful insight, revealing why a brand matters in people’s lives and habits. 👉 Explore our short guide: https://lnkd.in/dfwQPkAG #EffieEurope #EffieFridayInsights #MarketingEffectiveness #EffieAwards European Association of Communications Agencies (EACA)
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Effie Awards Europe reposted this
We've never been more connected. We've never been lonelier. HEINEKEN has been trying to fix that since 1873, long before it was a crisis. This Tuesday, REBORRN Partner Dafni Prosalika sits down with Rob van Griensven, Global Digital Director at The HEINEKEN Company, inside its HQ in Amsterdam, to talk about what it really takes to keep a 150-year-old brand earning its place in culture. What's inside: 🍺 𝐓𝐡𝐞 𝐌𝐚𝐠𝐢𝐜 𝐅𝐨𝐫𝐦𝐮𝐥𝐚: Art, science, and courage. Rob breaks down why all three matter and why most brands only ever commit to one. 🍺 𝐅𝐫𝐨𝐦 𝐏𝐥𝐚𝐲𝐛𝐨𝐨𝐤𝐬 𝐭𝐨 𝐏𝐥𝐚𝐲𝐠𝐫𝐨𝐮𝐧𝐝𝐬: HEINEKEN is turning years of codified marketing knowledge into AI-driven systems that marketers actually use. 🍺 𝐅𝐚𝐧𝐝𝐨𝐦 𝐚𝐬 𝐚 𝐁𝐫𝐢𝐝𝐠𝐞: Why the fastest way to get two strangers talking has nothing to do with the beer. 🍺 𝐓𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐚𝐫𝐚𝐝𝐨𝐱: How do you use technology to get people off their phones? HEINEKEN has an answer. …and so much more. Since no Marketing Factories visit is complete without it, Rob got in the hot seat for our 58-second challenge, inspired by REBORRN's proprietary 58:hours methodology: What's the one business problem you'd crack if you had three days with the best talent in a room with zero distractions? You'll find out on Tuesday. Until then, the episode trailer’s below. 🍺👇 Listen wherever you get your podcasts. In collaboration with the European Association of Communications Agencies (EACA) and Effie Awards Europe.
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“What if ‘new energy’ wasn’t just about industries... but about people?” Europe's logistics sector faces massive pressure to decarbonize. The Effie 2025 Bronze-winning "New Energy" campaign by Scania Group, NoA | Åkestam Holst, and Bleck films nails the solution. It reframes electrification as simple and immediate: not a full transformation, but a first step. Picture a Scania electric truck joining a traditional logistics team as “the new hire.” Change suddenly feels human, relatable, and doable. Called the “perfect antidote” to behavior change, this case turns a tough industry hurdle into an engaging story that shifts mindsets and sparks action. 👉 Discover more about the case here: https://lnkd.in/dGi9QKmX #EffieEurope #EffieAwards #MarketingEffectiveness #Effiecases European Association of Communications Agencies (EACA)
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Do you know a Legend of Effectiveness? For 30 years, Effie Awards Europe has celebrated the ideas that work and the impact they create. But behind every effective campaign, there are people who make it happen. It’s not just about results, but about those who build a culture of effectiveness within their organisation, drive measurable and lasting impact, and inspire teams while raising the bar for the entire industry. This year, as we celebrate three decades of effectiveness, we’re recognising those individuals through the Legends of Effectiveness award, in partnership with Google and Kantar. Now it’s your turn! Who would you nominate? Nominations are open until the end of May: https://lnkd.in/dVukPNxc #EffieEurope #MarketingEffectiveness #Legends of Effectiveness #Effies European Association of Communications Agencies (EACA)
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