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🔵 Building bridges between #Belgium and #Japan 🇧🇪🇯🇵 160 years of diplomatic relations In 2026, visitbrussels is strengthening its presence on the #Japanese market through a coordinated effort with Toerisme Vlaanderen - VISITFLANDERS, VISITWallonia.be, Brussels Airport and All Nippon Airways, combining destination promotion, cultural heritage, media exposure and travel trade development. ✈️ Connectivity that brings us closer #ANA connects #TokyoNarita (NRT) with #BrusselsAirport (BRU) 3 times a week, operating the Boeing 787 Dreamliner with Economy, Premium Economy and Business Class. A vital link connecting #Japan with the heart of #Europe and creating opportunities to inspire more Japanese travellers to discover #Belgium. 📰 Brussels, showcased at 35,000 feet A Japanese journalist’s press trip resulted in a feature on #Belgium in ANA’s Tsubasa – Global Wings inflight magazine, highlighting the magnificent Maison Hannon, #HortaMuseum and other Brussels’ Art Nouveau heritage alongside the Corinthia Grand Hotel Astoria Brussels, a new landmark of luxury and elegance. 🍺 Celebrating Belgian craftsmanship in Tokyo Our participation in #BelgianBeerWeekendTokyo showcased #Belgium’s unique brewing expertise and rich beer heritage, recognised by #UNESCO as Intangible Cultural Heritage since 2016. From the must-see Belgian Beer World Experience to the vibrant local microbreweries bringing fresh creativity to centuries-old traditions. 🌸 A cultural connection made visible The 2026 Brussels #FlowerCarpet celebrated 160 years of diplomatic relations between #Belgium and #Japan. Inspired by Hokusai’s The Great Wave off Kanagawa and reinterpreted by #Japanese artist Hiro Sugiyama, the installation created a spectacular dialogue between our cultures. Did you miss the 2026 Flower Carpet? Discover its scale model at Mini-Europe ! 🤝 Turning destination appeal into business Our Tokyo travel trade mission connected Belgian travel partners with the Japanese industry through Tourism Expo Japan (TEJ), a Japan–Europe workshop with European Travel Commission and ETOA - European tourism association, and a dedicated Belgium workshop at the Embassy of Belgium in Tokyo, with Ambassador Antoine Evrard and hub.brussels. Three Brussels partners joined us : LE ROY d'Espagne, Hungry Mary - Food Tours and The Belgian Chocolate Makers, showcasing the richness of our destination. 🏯 Heritage with a future The ongoing renovation of the #Japanese Tower in #Laeken, part of the #MuseumsOfTheFarEast (Les Musées d’Extrême-Orient), further reflects the deep cultural ties between #Belgium and #Japan. These remarkable landmarks offer a unique insight into Japanese art, architecture and heritage in Brussels, helping to strengthen cultural connections and inspire future #Japanese visitors to discover the #Belgian capital. 👑 This milestone year also saw the state visit of Emperor Naruhito and Empress Masako to Belgium in June. 🇧🇪🇯🇵 #BrusselsCity #BrusselsCapitalRegion