We're celebrating8 years of Bold Insightwith a little magic!
How can we make
our product accessible
and inclusive?
How can I maintain
user trust as I
introduce AI?
What new
opportunity spaces
fit into our
future strategies?
Magic 8 balls are fun. Real Insight changes everything.
This year we created a custom UX Magic 8 Ball filled with answers that reflect the wit and boldness of our team. Each clever response submitted by our usability experts highlights the curiosity and knowledge that shape how we approach research. The physical ball includes 20 possible answers, and the digital version has even more.
Ask your research question and give it a click!
Let’s be honest,
this ball has no idea what your users want.
Good thing we do!
Since 2018, we have helped teams like yours build experiences that work in the real world, where users behave unexpectedly and design missteps cost more than research ever will.
We support you through every stage of product development with a wide range of creative approaches, global reach, and research labs designed to reveal what your team needs to move forward with confidence.
More than a lucky shake, we help you uncover real clarity.
Own the advantage
Our behavior-focused approach reveals exactly what drives adoption and engagement, translating directly to revenue growth. With 20+ years of expertise, we deliver the actionable intelligence C-suites need to shape winning product strategies and confidently capture market share before competitors can respond.
Innovate without regrets
Our ISO-certified quality system ensures the rigor with which we conduct research will help identify potential issues early in your development cycle when corrections are still affordable. By revealing use-related risks before they become expensive problems, we protect your investment while enabling the bold innovation that drives category leadership, customer loyalty, and safe and effective use.
Expand globally
Our established network of local researchers across 100+ countries delivers consistent, high-quality insights from diverse user populations worldwide. We simplify the logistical challenges of international expansion, ensuring your products resonate in every market, without building extensive internal capabilities everywhere.
Define product categories
We uncover the deep behavioral patterns and unmet needs that most research misses: insights gathered in real-world environments where your products actually live. This behavioral intelligence transforms good products into must-have experiences that drive adoption, loyalty, and sustainable revenue growth.
Go beyond research reports
Partner with experts deeply invested in your business outcomes, not just research outputs. Most of our business comes from repeat clients who’ve worked with our team for years because we focus relentlessly on translating behavioral insights into measurable business results. We integrate seamlessly with your team, ensuring user understanding directly informs strategic decisions that drive sustainable growth.