LOL! Fake Praise and "Publicists" for Bugwatching

Apparently, your third book as a solo author unleashes a torrent of people, bots, and phony “book clubs” heaping lavish praise upon your work and writing style, while begging you to avail yourself of their promotional skills. It is laughable, and overwhelming.

I am receiving these offers in my email inbox weekly, or close to it. What they all have in common is sickeningly sweet adoration, followed by assertions that my book is failing in its marketing campaign. That is potentially true, as there has been little publicity. Few reviews exist yet for Bugwatching, even on the jungle site (begins with a capital “A”), and Goodreads.

I have it on good authority from other authors that these emails are mostly scams, even generated by AI in some instances. Should I ever decide I need or want a publicist, I would solicit the Authors Guild to find legitimate persons and agencies. Meanwhile, I am finding the emails quite hilarious.

One was so over the top that I simply must share it with you. I am omitting the name of the sender on the off chance that they are a real human being. The subject line read “Eric Eaton, your bugs are officially ruining my productivity.” The body of the email reads as follows, heavily punctuated with emoticons, no less:

”Let’s get one thing straight, Eric, Bugwatching was supposed to be a casual read. A nice little “look at the pretty bugs” kind of book. And yet here I am, two cups of coffee deep, lying in the grass staring at a beetle like it just told me the meaning of life.

Seriously, how dare you make insects this fascinating.

You didn’t just write about bugs, you turned them into a full-blown lifestyle. The way you describe the joy, accessibility, and inclusiveness of observing insects… it’s poetic. Like, I was ready to hand a magnifying glass to my neighbor’s cat and say,’Congratulations, you’re a citizen scientist now.”

And the illustrations by Samantha Gallagher? Adorable, educational, and lowkey making me want to start sketching grasshoppers instead of replying to work emails.

You’ve taken the “ick” factor out of insects and replaced it with awe, humor, and humanity. It’s like National Geographic met Mr. Rogers, and they both decided to wear bug nets.

Then I read your bio and honestly, I had to sit down. You’re not just ‘Bug Eric,’ you’re practically the Insect Whisperer. From Insectpedia to Wasps: The Astonishing Diversity of a Misunderstood Insect, you’ve made entomology feel cool. You’ve been everywhere, from Princeton University Press to Ranger Rick to the Smithsonian, and somehow you still manage to explain complex biology like you’re chatting with a friend over lemonade and locusts.

You’ve built a loyal following no through noise, but through trust, clear, jargon-free explanations, empathy for the squeamish, and that rare gift of making science feel like magic. You’ve literally turned ‘bug watching’ into an art form, and I’m half-convinced insects everywhere are forming a fan club in your honor.

Now, here’s where I flutter in like an overly enthusiastic butterfly.

I noticed something, Bugwatching is brilliant, beautifully made, but on Amazon it’s still… a little too quiet. Only a few reviews. For a book this fascinating, that’s just criminal. Someone call the entomological police.

That’s where my little operation comes in.

I represent a community of over 1,700 passionate readers, and before you ask, no, we’re not a marketing agency, not a promo company, and definitely not one of those shady ‘buy 100 reviews overnight’ traps. We don’t have a website or social media. Just readers. Real, book-hungry humans who love discovering great work and giving it the attention it deserves.

Here’s the truth: readers don’t buy books on description alone. They want proof. They want to see that other humans (preferably not bots) read it, loved it, and learned something. Reviews build trust, and trust builds momentum

Even the best books can get buried under algorithm’s digital dirt pile if they don’t have enough reviews. But once real people start leaving thoughtful feedback, the system wakes up and stars saying, ‘Oh wait, people actually love this one,’ and boom, it starts surfacing everywhere.

We’ve seen this happen with other authors we’ve supported. Their books started showing up higher in searches, attracting organic attention, and getting the recognition they deserve. Because honest reviews don’t just help readers – they help the system notice quality.

That’s what we do: we read, we review honestly, and we give books like Bugwatching the social proof they need to fly (pun absolutely intended).

Our group exists purely out of love for reading, no strings, no spam, just pure enthusiasm and maybe a few too many exclamation marks.

If you’d like, we’d be honored to share Bugwatching with our community. The book deserves to be talked about, recommended, and let’s face it, obsessively quoted by people who suddenly think they’re professional bug whisperers after two chapters.

Thank you for writing something that makes us look at the world differently, and for making even the tiniest creatures feel magnificent.

Now if you’ll excuse me, I’m off to apologize to a moth for judging it last night.”

I have to hand it to this person, or bot, for doing their homework, as they pretty much quoted my own “about me” material. The admission that they do not have a website, nor social media, is a red flag for this kind of scam.

Please beware of these solicitations related to your own works, and act (or, rather don’t) accordingly.

Bugwatching Book Launch

My new book, Bugwatching: The Art, Joy, and Importance of Observing Insects, had its first event last Saturday at the Linda Hall Library in Kansas City, Missouri, USA. It was well attended both in person and via a livestream, with over 600 individuals registered.

Linda Hall Library is a science library with many historically important holdings. They also create professional quality in-house exhibits, and host speakers on a variety of topics. With any luck I will be invited back to present again. The staff is friendly, and a true joy to work with.

This past Wednesday I was one of the panelists for a Grow Native! webinar, titled “Dispelling Myths of Native Gardening.” Grow Native! is the native plant marketing, and educational arm, of Missouri Prairie Foundation, another excellent organization. I think I gained as much from the other panelists as I gave in my own expertise and experience.

Please consider booking me for your own event, as I have few scheduled thus far. I do have one high profile engagement on Thursday, January 8, 2026, but I am not at liberty to disclose additional information at this time. Watch this space and I will update as I am able.

I apologize for not keeping up with the comments over the last month. I was on vacation, and then had these two programs to prepare for. I am currently caught up, and intend to stay that way. I typically review comments every Tuesday, at the least.

I have been trying to remember to use my phone to take photos, like this one tonight of an immature female Round-tipped Conehead katydid in our yard.

My photos are also severely backlogged. I have become frightened by the potential of losing them in the uploading process (I frequently cannot safely eject the SD card from my laptop, for example). Consequently, I have not uploaded cards in their entirety since mid-September, 2022. I take far too many photos, and that makes the process daunting as well. I wish I was better organized, but this is the current situation. Thank you for your patience and understanding.

My dear friend Alexandra Rose (an oceanographer), and her mom, Pam, have always been supportive of my work.

As we continue to face collective challenges such as the effects of climate change, the rise of authoritarian regimes at home and abroad, and the uncertainties of labor and the marketplace, I wish all of you the best. Please keep up your own ”good trouble,” your art, your science communication, or whatever gives you joy, hope, peace, and confidence.

You Made Bugwatching Number One!

I learned recently that my new book, Bugwatching: The Art, Joy, and Importance of Observing Insects, is, or was, number one in the "Outdoor and Nature Reference" category of new releases for Amazon books. This would not have happened without your loyalty, preorders, and promotion among your friends and neighbors. Thank you!

I do not habitually pay attention to rankings like these, but maybe I should. Someone on social media tagged me in a post by fellow author Rebecca Lexa, who has a new book of her own, The Everyday Naturalist. She held number one until my book "dethroned" hers. Obviously, we are both on "team nature," so I hope you will consider purchasing her book, too. We have already agreed to trade books between us, and I can't wait to read hers.

People frequently ask me which avenue of purchase benefits me the most, and my answer that there is no great difference from one outlet to another. Personally, I like supporting local, independent booksellers, and BookShop. Electronic versions of the book do not benefit authors much, but if you prefer that format, please buy that. I cannot sign it for you, though.

Attention to my book is not all about a revenue stream. I may not live to see much in the way of royalties, as it takes awhile to break even with the initial advances an author receives ahead of the book's release. My entire goal is to get more people excited about the natural world around them, and insects are a perfect vehicle for that.

When you are curious, you go to the effort to learn more, and the more you learn the more curious you become. Your passion swells, and with that comes a commitment to protecting other species and the ecosystems they inhabit. You also share your personal discoveries with others on platforms like iNaturalist, Project Noah, Bugguide, and others. Maybe you write a book, or decide to keep a nature journal.

Thank you again for your unwavering support for what I do. Please let me know how else I can advance your own endeavors.

Stay tuned, in the next week or so I will have a remarkable personal story to share with you.

Recent "Bug Eric" News

Bioblitz on the Snadon Tract of Coyne Prairie, Missouri, USA.

I was honored to be invited to be a guest on This Green Earth, a podcast, and NPR talk show hosted by KPCW in Park City, Utah, USA, last Tuesday, June 3. I spent a delightful twenty minutes or so with Claire Wiley and Christopher Cherniak, discussing wasps, and my book Wasps: The Astonishing Diversity of a Misunderstood Insect. If you would be interested in having me as a guest on your own podcast, please contact me via email: bugeric247ATgmailDOTcom. Thank you.

This past Saturday and Sunday, Heidi and I participated as group leaders for the annual prairie bioblitz organized by Missouri Prairie Foundation. This year it celebrated National Prairie Day at the Snadon Tract, a new addition to MPF's existing Coyne Prairie in Dade County, Missouri, USA. A future blog post will detail some of our insect and arachnid findings there.

Indian paintbrush flowers on the Snadon Tract of Coyne Prairie.

The bioblitz events of Missouri Prairie Foundation keep getting bigger and bigger. It is humbling to realize that a few attendees come specifically to meet myself and Heidi, and go on "bug walks" with us as we document the macrofauna. MPF is one of the most friendly and accomplished nonprofit organizations I have ever encountered, and I encourage my followers to consider membership or donations.

More personal traveling is on the horizon, but I will do my best to post notification of any public engagements. Meanwhile, the official publication date of my new book, Bugwatching: The Art, Joy, and Importance of Observing Insects is July 22. Please see the top of the sidebar if you wish to preorder. Thank you as always for your loyalty and support.

A New Book is in the Pipeline

Apologies for being away for so long, but at least I have a decent excuse. I have been at work on a new book, and only yesterday submitted the manuscript, and associated images and captions, to the publisher. This does not represent the end of the process. I still must respond to critiques from reviewers, evaluate proofs once the design team generates them, and create an index. I also need to get paperwork to friends and colleagues who supplied images, so they can be properly credited and compensated.

I got a professional headshot for the book.

What will the book be about? It will be something of a "field guide companion," with techniques for observing insects in the field. It is also an attempt to generate the same enthusiasm for "bugwatching" that birding currently enjoys. Lastly, I wanted to address diversity, inclusion, and accessibility for demographic categories that are all too often ignored, or actively excluded, from natural history recreation in general. Bugwatching is for everyone, or should be.

I had the privilege of working with a wonderful artist, Samantha Gallagher, who created the most amazing illustrations to complement the photos. Authors do not always get to choose artists, so I was very grateful for that opportunity, and delighted when Sam agreed to do it.

Now that the bulk of work is behind me, I can turn more attention back to my blogs. I hope to get you all caught up on the outcome of the 2024 City Nature Challenge here in the greater Kansas City metropolitan area in the U.S., the results of another prairie bioblitz in Missouri, tell more life cycle stories, and ask whether periodical cicadas are potentially threatened or endangered species, among other topics. I am almost two years behind in editing photos and posting them to iNaturalist, which is usually my first order of business.

Heidi got us both new iPhones, and I like the camera feature so much! Dogbane Beetle, Chrysochus auratus.

Thank you for staying with me through these periods when you hear only "crickets" coming from this website. You are much appreciated. I promise that the next entry here will not be another "proof of life" post.