Knak

Chicago, we're coming for you. 🎉 We're hosting a Happy Hour on June 2nd at The Robey in Wicker Park — a curated room of marketers, customers, and friends of Knak. In town for Salesforce Connections or just a Chicago local? Either way, come join us. Spots are limited. 🔗 https://okt.to/BMlC1t

Last call: our marketing production benchmark survey closes May 15. If you work in marketing ops or demand gen at an enterprise company, your data matters. https://okt.to/S1dl4h

Calling all Marketing Ops leaders👇 Our friends at Knak are running a benchmark study on how enterprise marketing teams actually produce campaigns, and they’re looking for input from MO Pros. 📊 Things like: – Campaign production timelines – Review + approval bottlenecks – Workflow complexity – AI adoption inside production systems The most interesting part? This benchmark data largely doesn’t exist yet. If you’ve ever wondered how your production workflow compares to other enterprise teams or wanted the industry to better understand the operational side of marketing, contribute to this survey and receive the findings when they’re ready. 📅 Survey closes on Friday 🕒 Takes ~8 minutes https://lnkd.in/gPxWxHuD #marketingops

We can all agree that email is the best marketing channel, right? (if you shook your head, we need to talk.) But email is vast. The type of strategies, tactics and programs you could run can be a little overwhelming. Especially if you're a one-person email team (which I know a few of you out there are.) I'm joining Kremi Mestanova, Tyler Cook, Ben Wallis on Friday to share what exactly is still working in B2B email marketing. Think less talking head round table and more a quick hit from each of us exactly what play is actually working. Link to register is in the comments. See you there!

Death by a thousand email assumptions 😂 ... One approval round should be enough Managing QA in a spreadsheet will work well Once we have a master template we'll be good to go We have the tools, we just need a better process We have the process, we just need better tools The campaign manager can handle the HTML The agency has email figured out and will turn this around quickly MAPs are built for creation Our MAP's editor is good enough Our MAP's editor ̶𝚒̶𝚜̶ will soon be good enough Sending test emails back and forth is a good review process We'll get stakeholder alignment before we start building Dark mode is an edge case If we add AI to our stack the production problem goes away And perhaps the biggest assumption of all... Our email process is working fine

Your LLM when it finally knows your brand. 🤯 Right now, every AI tool your team uses is working blind. No brand voice. No campaign history. No approved assets. Just generic training data and a prayer that the output sounds like you. We built Knak MCP to fix that — for email production specifically. It connects AI assistants directly to Knak, so your brand guidelines, approved assets, and campaign history are accessible to your AI before it produces anything. That connection is powered by MCP — Model Context Protocol. An open standard that lets AI pull from your live brand data instead of guessing at it. Instead of explaining your brand every time you open a prompt, the AI already knows. Without MCP: AI guesses what sounds like your brand. With MCP: AI knows what sounds like your brand. That's not a small distinction. That's the difference between a draft you edit for 45 minutes and one that's actually usable. Check it out with the link in the comments!

Everyone says they're using AI in marketing. But how many teams have actually changed their production workflow vs. just adding a tool on? We're finding out. Take the survey → https://okt.to/rLEqz4

RIP Lovable 🪦 Our product designers have gone from Figma --> Lovable --> Claude Code. It's wild to me how it seems like just yesterday Lovable create a mass exodus of Product Designers from Figma and just as quickly my belief is they will migrate to Claude Code (or whatever AI coding tool you might be using). Our product designers at Knak have already made the switch and they are getting the best of both worlds of Figma (design system) and Lovable (interactions) in one place and going from prototype to production-ready code quicker than ever. Super proud of our engineering and product teams that have managed to move so quickly and be a leader in this space (including our peers in the Insight Partners portfolio). You can find more in our latest blog post where you would expect it 👇

How long does it take your team to produce a single marketing email? How many tools? How many rounds of revision? We're surveying enterprise marketers to benchmark the real cost of marketing production — and what the top performers do differently. Contribute your experiences → https://okt.to/TzdsFx