originality.ai reposted this
Traffic tells you who clicked. Citations tell you who got selected. Those are two different performance systems, and most teams only measure one of them. DesignRush benchmarked 100 articles to test which content quality signals actually predict performance. Only one correlated with traffic: optimization. And articles scoring 70%+ pulled 5.4x more traffic than those below 50%. But the bigger shift is happening in AI search. As Jon Gillham, CEO of originality.ai, puts it, optimization still drives acquisition, but citation visibility across AI platforms is now an additional layer publishers can't afford to ignore. Read the full breakdown here: https://lnkd.in/gHuWeqf4