Nirupam Singh
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Founder @ The Commercial Table | LinkedIn Top Voice 🏆 | Helping people master the commercial playbooks in motorsport
Kitchener, Ontario, Canada
11K followers
500+ connections
About
I am the founder of The Commercial Table, where I talk about the commercial world of motorsport
We also help commercial executives turn partnerships into revenue through the newsletter and consulting practice.
My career is far from traditional, almost paying catch-up at times - I spent 10 years as a photographer before transitioning to writing, lived across three countries (with more airport mishaps than I care to count), and somehow found my way into the niche world of motorsport marketing without ever fully stepping into the corporate world.
My approach to LinkedIn mirrors largely my personality - more listening than speaking, trying to be more authentic than polished. My theory is If you treat LinkedIn like Twitter in 2021, you'll win. I am obsessed with how comedians and TV shows write, have dreams of working on a screenplay someday, and can talk your ear off about tennis.
I have coached 30+ clients globally, earned LinkedIn Top Voice recognition, and built my business by following curiosity and scratching my own itches - and putting ideas into action.
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Articles by Nirupam
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How to sell more Grand Prix tickets like the Vegas GP and creators
How to sell more Grand Prix tickets like the Vegas GP and creators
Hey everyone, I've got a question: What motorsport brands are you looking up to these days? Which brands are making…
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Maximize your brand impact
Maximize your brand impact
Hey everyone, In Today's Edition: How do creators and sponsors work together? A unique way to start in this industry…
4 Comments -
Motorsport Storytelling But Simple
Motorsport Storytelling But Simple
Hey everyone, In Today's Edition: The difference in storytelling between F1 and MotoGP How can you apply it? A…
18 Comments -
Welcome!
Welcome!
Hey everyone! 👋 Welcome to The Motorsport A&R Newsletter! Thanks for subscribing. My mission: Inspiring industry…
16 Comments
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11K followers
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Nirupam Singh shared thisThe US Open, MLB, MLS, and half the NBA have all quietly shipped an AI chatbot in the last year. Most of them are glorified FAQs. humbleteam , the product design agency behind fan platforms for clubs and leagues across Europe and the US — reviewed ~16 of them and broke down what sets the good ones apart. The Premier League, the Vegas Golden Knights, the Bundesliga, and even Scuderia Ferrari's Race Centre. Their teardown is in the carousel. A few patterns that separate the chatbots fans actually use from the ones that just sit in the corner: → They don't stop at Q&A, the strong ones route you straight to tickets, parking, and the next action → They show their work with sources, visual cards, and answer ratings → They're built mobile-first, because that's where fans actually use them → The best ones borrow from games- widgets, mini-maps, gamified choices over text dumps I went deeper on what this means for motorsport properties, specifically in next week's The Commercial Table newsletter → https://lnkd.in/gCqNhzqU Worth a swipe if you run digital for a team, series, or venue.
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Nirupam Singh shared thisThe Miami GP won Promoter of the Year at the Autosport Awards in January, and the most underrated piece of that is the F1 Miami GP app. After five days on the ground for race week, here's what stood out about it: 1/ Wayfinding actually worked: Friday afternoon, I was trying to get from the paddock to the Hard Rock Beach Club. Not a trivial trip inside a 200-acre stadium complex. The app felt like using Google Maps. One map, layered with what I actually needed -gates, food, shuttle pickup, section zones. I had a brutal headache that afternoon. So it saved me time and mental energy I didn't have to spare; the best thing you can give a fan during that moment is peace of mind. 2/ Tickets were frictionless, and sessions stayed live I secured tickets in the app for the fan fest without the usual third-party redirect routine and creating another login, and session times updated throughout the weekend as schedules shifted. The boring stuff worked. Which is the bar that most venue apps don't clear? 3/ Push notifications that caught my attention Session-start reminders. Gate-change alerts. Not "check out our merch store." When a venue app stops trying to upsell mid-walk, you start trusting it. 4/ Editorial inside the app, but buried. I wrote about The Esses in my last post, F1 Miami's in-app editorial section with a fan guide for the week. Things to do, places to be, how to use the weekend. Most venue apps don't bother with this at all. Having actual editorial inside the app should realistically keep them on the app. Only catch: I found it late. Worth surfacing it harder on the home screen so fans hit it on day one. This is the kind of work humbleteam does for series, teams, and venues. Designing for fans who are checking the app mid-walk, mid-conversation, ten minutes before a session starts. Sports product design that holds up under live-event conditions. If you're running a series, team, or venue and your app is still a static schedule with a sponsor logo on the splash screen, this is the bar now. --- Disclosure: humbleteam did not build, advise on, or partner with the F1 Miami GP app or Formula 1. This post is part of a paid partnership with humbleteam; the app is referenced here as an example of the kind of sports product design they do for series, teams, and venues.
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Nirupam Singh shared thisThe smallest team I came across at the Miami GP was running the most ambitious commercial operation. Esses had eight people on the ground, and I spoke to Ojus Jain after Miami about how they pulled it off. Across the weekend, they ran Visa Cash App, Puma, Tag Heuer, and a vendor relationship with the Miami GP itself. While simultaneously running watch parties across the country, all in parallel. The headcount-to-output ratio always surprises me. What the ratio is hiding is that the work was built months in advance. Permits for street closures and the Riverside Studios build had to be filed six to seven weeks ahead, while the partnership planning began in January. They were also running a continuous editorial-and-events pipeline, with Miami as one stop on a calendar that spans the rest of the year. In my view, that is the part most properties and brands miss when they try to do something similar with a one-off agency engagement. Today’s issue of The Commercial Table breaks down how Esses pulled it off, what Puma actually bought, and the vendor route into the Miami GP that bypasses sponsorship inventory entirely. Subscribe here to get it in 2 hours:https://lnkd.in/gCqNhzqU
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Nirupam Singh shared thisI spent five days in Miami covering F1 race week, and the thing I keep coming back to is a single pattern across them all. When I walked into the Aston Martin Stilt House on Sunday morning at Lummus Park, the first thing I encountered was a station handing out free coconut water. With no Aston Martin data exchange yet. I took it and walked on, becoming one of the 3,000 fans the team would report as having come through that day, counted by WiFi sensors from a company called Meshh. Fifteen feet further on, I hit the Glenfiddich bar. To get a coffee cocktail, I had to scan a QR code that took me to a Glennfiddich landing page asking for date of birth, US ZIP code, email, and an attribution dropdown. The lead capture is owned entirely by Glenfiddich's parent company. Aston Martin built the infrastructure - the venue, the foot traffic, the headline attendance number. Glenfiddich ran its own conversion funnel inside it. The free coconut water was the top of the funnel, the Glenfiddich coffee was the conversion event, and the CRM capture is the asset that lives well beyond race week. The same shared-funnel principle scales across the partner stack. ELEMIS had product sampling at Stilt House and a Pit Stop spa inside the Aston Martin Paddock Club suite and PUMA ran morning Pilates. Celsius opened race week with a 2,000-participant Run Club at Pier 5, doubling as the activation moment for their new role as Aston Martin's Global Energy Drink Partner. The same principle is showing up across every team in F1. Cadillac at Jungle Plaza gave everyone a paddock-pass-style lanyard, three free drinks, and three free food items. Audi ran MAPS Backlot in Wynwood as a sleeker and more intimate play. Williams was at Wynwood Marketplace with the Atlassian-titled Fan Zone, integrating Kraken's Grid Pass digital collectables. All four teams are paying to control the space, because owning the venue is what lets you own the funnel. The same plays out at the B2B layer. ABX put Stephen Ross, Stefano Domenicali, Eddy Cue, Mary Barra, Tom Garfinkel and Zak Brown in one room on Friday morning. Every meaningful US F1 commercial decision over the next two years involves at least three of those names. The newsletter goes deeper into the Glenfiddich form mechanic, the owned-venue strategy across Aston Martin, Cadillac, Audi and Williams, what ABX teaches about Tier 2 B2B events, and what the 3,000 Meshh number actually captures. If you're a team, brand, or rights-holder thinking through your funnel design or owned-venue strategy for 2027. The full piece is here to read and more articles like this every week: https://lnkd.in/e6EV2m5H
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Nirupam Singh reposted thisNirupam Singh reposted thisWorth the read 👇 I’m a big fan of Nirupam Singh and The Commercial Table, which consistently delivers industry-specific, timely insights that help connect strategy to execution. Fresh from the F1 Miami Grand Prix, this breakdown of how Aston Martin F1 Team partnered with Glenfiddich is a great example of what modern sponsorships should be... It’s full-funnel activation: 👉 Big, attention-grabbing launches 👉 Real-world experiences (events, tastings, pop-ups) 👉 Limited-edition products that convert interest into demand 👉 Storytelling that carries across every touchpoint 👉 Intentional data capture at each interaction, turning engagement into insight, and insight into smarter follow-on marketing What makes this issue even more interesting is the contrast with the Cadillac Formula 1® Team and their activations. CF1 is building anticipation at a brand level, expanding its presence in global motorsport, signaling ambition, and positioning itself for a bigger stage in F1®. Two different approaches, both valuable: 🔹 Aston Martin x Glenfiddich → deep, immediate activation 🔹 Cadillac F1® → long-term brand building and narrative The takeaway? Great marketing meets the moment but also plays the long game. https://lnkd.in/gkE46sQk #Marketing #BrandPartnerships #Sponsorship #F1 #BrandStrategy #GrowthMarketing
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Nirupam Singh shared thisI was at McLaren's Miami show run yesterday. Standing a few feet from Senna's MP4/4, the F1 fan in me was born again. Walking through it, the biggest question was: what does something like this actually cost to put together? Who's invovled to put it all together? For context: McLaren shut down a street in Miami, shipped historic cars across the Atlantic, and ran them in front of thousands of people - all outside of a race weekend. Red Bull, Ferrari and Mercedes have done this before. The commercial mechanics behind these heritage activations are more interesting to me. I saw all the brands in the space and how they interact with fans on a 1-1 basis. I'm starting to look into it: → What does it cost to ship, insure, and run a car worth eight figures? → Who's paying - the team, a sponsor, the city? → What does the team actually get out of it beyond brand visibility? → How do the sponsors involved justify the spend? → And why heritage cars specifically, instead of current-season liveries? Alongside the usual fan service, I am sure there is an army of a team to get this shipped. Beyond earned media, what else does McLaren stand to gain from this? If you've worked on one of these activations - or know what actually goes into producing them I'd love to hear from you. Subscribe to TCT as I go deeper into the commercial mechanics of topics like this: https://lnkd.in/gCqNhzqU
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Nirupam Singh shared thisFour years ago, I walked into the F1 Miami GP working the inaugural race. Paddock pass, job title, and very little idea what I was actually looking at. This week I'm walking back in with my own publication. 2022 was my first time properly inside F1. The sport I'd loved as a kid was suddenly something I was working on. The thing that stuck with me even then was the sheer volume of hospitality the promoters were running. Layer on layer of it - suites, clubs, cabanas, yacht packages, off-circuit dinners, all stacked into one weekend at a circuit that didn't exist 18 months earlier. I noticed it at the time, but I didn't really understand what I was looking at. Four years of writing on LinkedIn and publishing The Commercial Table later, I have a clearer idea. Building your own publication changes how you see things - you stop watching the event and start watching the structure behind it, asking different questions and noticing what doesn't get covered. So for this week, we're looking at the F1 Miami hospitality. Miami runs fifteen-plus hospitality SKUs across four different sellers, while every other race on the calendar runs three to five. That fragmentation is the entire commercial strategy; most won't see it that way. This week's issue breaks down why: → The two-promoter economic model nobody outside the deal sees → How the pricing is filtering who's in the room → What the B2B intro layer means if you're selling premium hospitality → Why $10K Paddock Club seats and $3,888 Carbone Beach dinners share the same buyer I'll be on the ground in Miami this week, seeing it through a different lens than I did in 2022. Subscribe to get the full breakdown today: https://lnkd.in/gCqNhzqU
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Nirupam Singh shared thisWith F1 next week, the hospitality and ticketing options are endless for customers, so I went looking at how teams and circuits move corporate buyers from first touch to signed deal. There's more opportunity sitting in the funnel than most teams realise. Here's a framework for anyone building or reviewing hospitality sales: 1/ Map the buyer journey, instead of the fan journey Most hospitality pages are built for fans who already know the sport, but the actual buyer is often a corporate contact who's never watched a race. They're not looking for driver stats - they want to know what's included, what their CFO needs to sign off on, and whether they can bring 12 people in Q3. The teams getting this right are designing the entire page around those questions. 2/ Audit your first 30 seconds Open your hospitality page in incognito and time how long it takes to understand the offer, the price range, and the next step. If it takes more than 30 seconds, the buyer is probably finding their answers somewhere else - sometimes a Reddit thread from 18 months ago becomes the brand encounter instead. The teams that tighten this up are the ones converting faster. 3/ Check the handoff between marketing and sales Once someone fills out the form, where does the lead actually go, how long until someone responds, and what does the follow-up sequence look like? A lot of teams have a beautiful landing page but once the buyer hits submit, the experience just stops. The ones closing faster are the ones who've mapped this handoff properly and respond while the intent is still warm. 4/ Benchmark against consumer tech, not other teams The hospitality buyer isn't comparing your process to what Ferrari does - they're comparing it to booking a hotel. If Marriott can confirm a suite in three clicks, a 14-day quote turnaround feels like friction. The teams thinking this way are setting a different standard for themselves. The product is usually strong. The suite, the access, the experience - most of that is already there. The opportunity is making it easier to buy. If you're working on hospitality or premium experiences in motorsport, the funnel is probably your highest-leverage fix right now. Subscribe here as I dig into it next week: https://lnkd.in/gCqNhzqU
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Nirupam Singh shared thisKSI launched a football team in Baller League that had no history, no fanbase, and no reason for anyone to care about it. Prime FC and the "Road to Glory" documentary on KSI Originals is how he's solving the problem every new sports property faces: how do you get people emotionally invested in players they've never heard of, playing for a club that didn't exist a few months ago? Most sports properties assume the product sells itself - broadcast the game, hope people tune in. But if you don't already care about the players, the club, or the stakes, there's no reason to watch. The documentary builds the storylines before the match starts. Episode 1 documents the scouting of Montel McKenzie and Sak Hassan. By the time they take the pitch, you already know who they are and what they're playing for. The behind-the-scenes footage of squad building and management decisions turns anonymous athletes into characters you root for. By the time a match airs, viewers already know what's on the line because they watched the week leading up to it. Someone who stumbled on Episode 1 is now emotionally attached to whether Prime FC wins. The assumption across sports is that the badge is enough, that history or geography will carry the audience. Prime FC has neither, so KSI and the doc has to build the emotional infrastructure that makes people care before they ever see a ball kicked. The emotional stakes won't land immediately - this takes time, and for football purists, this isn't football. But if it's not for you, it's not for you. The people it is for are watching every episode and showing up to matches already knowing who to cheer for. The game is the payoff. The story is the product.
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Nirupam Singh liked thisNirupam Singh liked thisAn inspiring past few weeks that has made me even more grateful to have the job that I do. Yesterday, I hosted Silverstone ‘s Women in Sport Celebration in collaboration with F1 ACADEMY & Enovation Consulting | BCorp | ESG in Sport alongside F1 Academy’s in season testing. It was an honour to host the event & the panel featuring a line-up of inspiring women in the motorsport & STEM industry. The event saw 450+ students on site alongside 125 industry professionals to showcasing a brighter&more accessible future of the sport! Last month, I joined More than Equal once again at their driver development camp to deliver media training sessions. It is truly special watching the progress of these young drivers and their attitude to every session is crucial in order to build media skills and confidence. Working with the younger generation to set them up for a bright future in motorsport is something I hold close to my heart. It has also been great to move across into the automotive sector more frequently, presenting videos and car reviews with Auto Express Magazine. As well as honing on my drifting & stunt driving skills, collaborating with Drift Limits - The London Motor Circuit on a Zero to Hero project. And finally, stepping into the world of football, attending the Football Black List celebration - an evening that highlights and rewards the amazing work black talent are undergoing in that industry. Thank you to Leon Mann MBE for the invite! Now it is all eyes on the Miami Grand Prix, for a unforgettable week of hosting! #presenter #automotivepresenter #motorsportpresenter
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Nirupam Singh liked thisNirupam Singh liked thisLast week, Shopify NY was thrown back to the 90s to celebrate Cat Goetze and her brand Physical Phones. ☎️ Cat is one of those rare storytellers who doesn’t just share ideas, she pulls people into them. With that mind, it was no surprise the space was buzzing all weekend, from our “phone-free” preview night on Friday through to public day on Saturday. In particular, I saw so much genuine connection on the phone-free night that it makes me question if I should spend more time off my phone in my day to day. There’s an army of talents to thank on this one: 📞Cat and Maggie Ziolkowski for being great partners, working through it shoulder to shoulder with our team from start to finish. 📞 Ben Smith and Sarah Teich for making this a Smooth(TM) one, suggested small touches that raised the bar (like fake paparazzi and last-minute lamps). Wild to compare this to our first partnered event four years ago at the Shopify NY space. 📞 And the very talented Shopify who made it happen: Jayne Sora Ohm, Brianna Ceaser, Valentino Sanchez, Rachel Tiscione, Hannah Zisman, Eduardo Lipe, Carla Poirier and many more. 📞 Our NY community of friends and partners who showed up to make the weekend so special. See you for the next one! ✌️
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Nirupam Singh liked thisNirupam Singh liked thisI want to see you and say hey at the Gondola Sports Summit next week! If we've met before, let's catch up and chat. If we haven't met before, just know I want to meet you, yes you! Some of the brightest, most creative, and forward-thinking folks in sports will be in Denver discussing the present and future of content, creative, fan development, fan engagement, sponsorship, and more — lots of learning, seeing old friends, and making new friends! See you there and/or DM me on the side
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Nirupam Singh liked thisNirupam Singh liked thisHuge congratulations to Nyck De Vries and Mahindra Racing for a masterclass in strategy to take a maiden GEN3 win at the Monaco E-Prix. To see Nyck fight back from a tough couple of seasons to stand on the top step here is exactly what racing is all about. We saw the flawless execution of our new PIT BOOST strategy, proving that elite energy management is the ultimate differentiator on the track. We welcomed F1 drivers including Carlos Sainz, Nico Hülkenberg, Ollie Bearman and Gabriel Bortoleto, as well as Doriane Pin, here this weekend after being announced as Citroën’s GEN4 Development Driver. Well done to Mitch Evans who secured his fifth podium and took the lead of the Championship, and rookie Pepe Martí for making history as the first Spaniard to take home Formula E silverware. 🏆 We are no longer just the future of motorsport; we are the cultural and technological hub of it. And the best part? We get to do it all over again tomorrow for Round 10. #FormulaE #MonacoEPrix #Innovation #EV #Motorsport #Sustainability
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Nirupam Singh liked thisNirupam Singh liked thisAlpine Endurance Team showcased remarkable performance at Spa, despite the challenging outcome. - Achieved P1 and P2 in FP2 for #36 and #35 - Secured team's best qualifying result with P3 and P4 on the grid. - Both cars were in contention for the podium for a significant portion of the race. - The event drew an impressive 101,606 fans, creating an incredible atmosphere throughout the weekend. In addition to the racing, Alpine's presence at Spa had significant attention around the A390 and the A110 Hot Laps for guests and media, driven by our talented drivers. Motorsport can be unforgiving, but Spa highlighted the progress and competitiveness of our package. While we leave Belgium feeling disappointed with the outcome, we remain motivated, confident, and fully focused on the upcoming 24 Hours of Le Mans. The effort and dedication behind each race are immense, and our team picture truly reflects this commitment. 💙🤍❤️ Louis Duprez Arnaud Janvoie Théo Mezino Oscar Miniaou
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Nirupam Singh liked thisNirupam Singh liked thisWill we see a smarter #WorldCup campaign this year? 🏆 #AirTransat timed this relevant & relatable #OOH rollout perfectly - exclusively across major Canadian markets - amidst heated online debate around single match ticket pricing at FIFA World Cup 2026™ - Canada, Mexico and the United States ⚽️ I love football, but I know where I’d rather spend my £3k! ✈️ Air Transat x Courage 👏
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Nirupam Singh liked thisNirupam Singh liked thisCarlos Sainz is one of the most bankable drivers on the Formula 1 grid, with personal partnerships spanning care products, clothing and private jets. Sector examines his current deals and speaks to brand strategy expert Tom Potter to understand Sainz's commercial potential beyond the track. “Sainz is a very strong ‘tier-one, low-risk’ commercial asset in F1, whether in the context of a broader Williams F1 partnership or as a stand-alone brand ambassador. He combines race-winning credibility with a mature reputation as one of the most intelligent and technically valuable drivers on the grid,” Potter told Sector. Sainz's partnerships at a glance: ✨ L'Oréal: Sainz is the global ambassador for L’Oréal's Elvive Growth hair range, blending the lifestyle brand with the demands of being an international athlete. 🍻 Estrella Galicia 0.0: Beyond being Sainz's non-alcoholic beer partner, Estrella Galicia Internacional has been one of his personal sponsors throughout his career. 👕 Hackett London: Sainz starred in both their Spring and Autumn collection campaigns alongside his father, Carlos Sainz Sr. ✈️ VistaJet: Travelling to each of F1's 24 races in style, Sainz is an ambassador of the private aviation company, representing them at various Q&A events. Read more: https://lnkd.in/eWfE_UR9
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Nirupam Singh liked thisNirupam Singh liked thisInteresting discussion with Sector: Carlos Sainz is one of the more interesting commercial case studies in F1 right now. Not because he shouts the loudest, but because he doesn’t. In a paddock driven by hype, volatility and personality extremes, he’s built a brand based on trust, credibility and consistency. That’s valuable. He’s not the obvious headline generator. But he is one of the few drivers where we see sponsors aren’t just buying into the team, they’re buying into him. F1 is shifting from linear race-weekend consumption to an always-on, lifestyle-driven entertainment platform. The drivers sit at the centre of this new ecosystem. Let me know what you think! https://lnkd.in/eAaA-6jS #F1 #SportsBusiness #Sponsorship #BrandStrategy #Motorsport
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Joseph Omale MBA., PhD
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David Graham
Can Tamra Koshewa unlock the hidden value inside Creative Realities’ Cineplex Digital Media acquisition? Creative Realities brings in Tamra Koshewa as CFO. Find out what this leadership move means for margins, growth, and the Cineplex Digital Media continued Lay-offs. According to the company’s announcement, her appointment reflects a sharpened focus on execution, financial discipline, and long-term profitability Creative Realities’ acquisition of Cineplex Digital Media in late 2025 significantly altered the company’s footprint and financial profile. The transaction expanded Creative Realities’ position in the North American digital signage and digital-out-of-home advertising markets, giving it scale in both hardware and content management systems. While this growth trajectory presents upside in terms of client reach and recurring revenue, it also adds considerable complexity. Analysts tracking the sector believe that the CDM acquisition represents both opportunity and integration risk. With overlapping clients, expanded geographic service areas, and increased headcount, the company now needs a unified operational model to extract efficiencies and deliver the cost synergies promised to investors. Tamra Koshewa’s appointment as CFO can be seen as a tactical response to this post-merger challenge. Her past success in aligning disparate operations under one financial architecture is expected to help Creative Realities complete the integration more efficiently while tightening cost controls and streamlining reporting systems - Duplicate Job Layoffs and upgrades The digital signage sector has undergone a significant shift in the last five years. Once dominated by hardware rollouts and custom installations, it has moved toward SaaS-based platforms, dynamic content delivery, and analytics-driven retail media solutions. As a result, the revenue model for companies like Creative Realities has had to evolve from project-based lump sums to multi-year recurring contracts. That transition, while potentially more profitable in the long run, is margin-dilutive in the near term and often demands a period of cost restructuring and capital reallocation. Competitors in the space, including larger players such as Stratacache, Broadsign, and Four Winds Interactive, have also leaned into software-centric strategies. This industry-wide pivot places greater emphasis on operational leverage, subscriber retention, and gross margin improvement. Creative Realities’ recent moves—such as appointing a new Chief Revenue Officer earlier in November and now onboarding Tamra Koshewa as CFO—align with this pattern. The firm appears to be fortifying its New leadership team not only for topline growth but also for bottom-line durability and eliminate Cineplex Digital Media Culture and Executive / Managers . Creative Realities faces operational and financial risks. First, integration risk remains substantial. #cineplexdigitalmedia #dooh
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Vipul Chalakh
When this client came to us, they had one big problem. ❌ They were organizing events across Canada and the USA 🇨🇦🇺🇸 but no one was finding them online. They wanted visibility fast because events are time-sensitive ⏳. We started with one simple question: what are people actually searching for? 🔍 The answer was clear. People type in “events + city + year” 📅🏙️. It’s how audiences discover local events they want to attend. So we built a strategy around that. We created localized landing pages for every city 🌍. Each page included the date 📆, venue 📍, ticket information 🎟️, and cultural highlights 🎉. We wanted every page to match the exact intent of someone searching. Next, we layered in the event schema 🛠️. This allowed Google to understand the content and show it directly in rich results ⭐. We also made sure internal linking connected all event pages under a central hub 🔗. That hub became the authoritative source for search engines. Execution was quick ⚡. We optimized content with contextual keywords ✍️, structured it for NLP 🤖, and submitted everything through Google Search Console 📤. We amplified discoverability by sharing the pages across relevant social media 📲 so crawlers picked them up faster. The result? 🚀 Traffic started coming in the first 30 days. And not just any traffic—it was people searching with intent to attend those events ✅. The client’s goal was clear visibility 👀, and the strategy delivered exactly that. Relevance, structure, and discoverability were the pillars 🏛️. When you align all three, SEO doesn’t take months—it works from the very first month 🌟. #seo #seostrategy #seotips #seoexpert #organictraffic
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Denis Tabachnik
The end of the era of "button presses"? Let's be honest: the era when a targetologist could win due to "secret settings" of the audience or a filigree choice of placements is officially over. Google with its Performance Max and Meta with Advantage+ have done the technical part of the work for us. The algorithm sees and knows more than any specialist. So why do we pay specialists for it? Now the battle for ROAS has moved from the advertising office to the Data Management plane. The winner is not the one who knows the Meta interface better, but the one who "feeds" the algorithm with data better. How did I change the approach with my team at Elit-Web to get a solvent audience? Try to explain briefly. — We stop teaching the algorithm to look for cheap applications. Instead, we configure the Offline Conversions transmission. The algorithm needs to see which leads became sales and which did not. — We pass on to Google/Meta not just the fact of conversion, but its real value!. This forces AI to hunt for the "big fish", even if a click on it costs three times more. — Clean CRM data Your CRM is now the fuel for marketing. If there is chaos, your AI performance will idle. ✔ My conclusion is this: Competitive advantage today is your ability to qualitatively connect business indicators with advertising system algorithms. Technology has become simple. Strategy and data have become complex. That's where the money is now.
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Scarlet Sieiro
Here’s a move most people never think about. Your low-ticket offer can act like a deposit for your high-ticket offer. Not a discount. A commitment. When someone pays, even a small amount, they’re no longer browsing. They’re invested. That payment changes how they think. Now they want to get value. They want momentum. And once they start consuming and seeing progress, the next step feels obvious. That’s the key. Your low-ticket shouldn’t try to do everything. It should solve one small problem fast and point to the bigger solution. When you frame it as the first step, not the final product, ascension feels natural. You’re not selling again. You’re continuing the journey. That’s how low-ticket feeds high-ticket without pressure.
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Mohamed irfan
Meta ads are too expensive in Canada. That’s what most business owners believe. And that belief is exactly why their campaigns fail. Recently, we took over Meta ads for a one-to-one personal training business in Canada. They were already running ads. Leads were coming in. But the cost was high and results were inconsistent. The problem wasn’t Canada. It wasn’t competition. It wasn’t the platform. It was two things: A weak offer A poor landing page experience We didn’t change targeting first. We fixed the system behind the ads. After relaunching: $3,200 ad spend 160 leads generated 4% conversion rate in 45 days Yes, competition in Canada is real. But in most cases, “expensive ads” are just a symptom of bad strategy. If Meta ads aren’t profitable in your market, don’t blame the country. Fix what happens after the click. If you’re running Meta ads in Canada and the numbers don’t make sense, feel free to DM me.
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Tugce Kaplan
Never stop learning. That was my takeaway from the Canadian Digital Marketing Summit (CDM) Summit. It was great to connect with fellow marketers. In a field that changes daily, staying in your bubble isn't an option. Hearing from industry leaders reinforced just how crucial it is to adapt, experiment, and stay curious whether you're in marketing, tech, retail, or any industry. Growth rarely happens in isolation. It comes from conversations, new perspectives, and putting yourself in rooms where you can both learn and contribute. >>>Key takeaway: Whatever industry you're in, make time to get out there. Connect, listen, and share. Your next big idea or partnership could be waiting. #CDMSummit #CanadianDigitalMarketing #MarketingTrends #NeverStopLearning #DigitalMarketing #Networking #TKMarketingHub #ProfessionalGrowth #VancouverEvents #MarketingCommunity
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Chelsea Lagos
Google just expanded AI Overviews in search. What does that mean for Edmonton businesses? 👇 Here’s the short version: If your site isn’t optimized with clear service pages and real reviews, you could get skipped. It’s not about chasing algorithms, it’s about making your business easy to choose.
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Shahzaib Akram
💎 Client Portfolio: Fetch My Gems Industry: Lost & Found / Community Tech Location: Canada Service Provided: Lead Generation | Paid Advertising | SEO | Strategy 📌 Overview: Fetch My Gems is a unique community-powered platform that helps reconnect people with their lost gemstones by bridging the gap between owners and finders through a reward-based system. 🎯 Objective: To increase registered members, optimize advertising costs, and build a mission-driven digital community focused on lost gem recovery. 🚀 My Role & Execution: Performance-Driven Ad Campaigns: Managed and optimized Meta ad campaigns to attract individuals seeking lost gem recovery services. Cost Optimization & Targeting: Achieved over 50% reduction in cost per result through advanced audience segmentation, A/B testing, and budget scaling strategies. Member Growth Strategy: Drove a 100%+ increase in registered community members, doubling the platform’s user base within a short time frame. SEO & Organic Visibility: Performed deep keyword research and implemented on-page SEO improvements to support long-term discoverability. Community-Centric Messaging: Deployed cross-platform content that emphasized the emotional and social value of reconnecting lost items, boosting engagement. Video Insights: Created a detailed campaign performance review video outlining what worked, why it worked, and how to improve even further. 📊 Key Results: ✔️ Doubled platform member registrations ✔️ Reduced advertising costs by over 50% ✔️ Strengthened presence across both paid and organic digital channels ✔️ Fostered a loyal and engaged user base around a meaningful cause 💡 Takeaway: Fetch My Gems is a perfect example of how strategic digital marketing, community-first branding, and cost-effective growth tactics can scale an impact-driven tech platform. #DigitalMarketing #LeadGeneration #SEO #PaidMedia #CommunityGrowth #PerformanceMarketing #FetchMyGems #UserAcquisition #GrowthStrategy #ShahzaibAkram
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Brian Brady
Being named a finalist for Best Business Innovation at the CanadianSME Awards feels good, but the real achievement is making AI accessible for businesses that don't have Silicon Valley budgets. Too many companies think advanced technology requires completely rebuilding everything they've already built. WSI’s approach focuses on practical AI implementation that delivers measurable results without forcing businesses to throw away systems that already work. Real innovation happens when sophisticated technology becomes simple enough for actual business owners to understand and implement without needing a computer science degree. #BusinessInnovation #AIForSMBs #CanadianBusiness https://lnkd.in/gTZSPqDv
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Ngoc Duong Tran
What if a brand experience didn’t just exist on screens — but appeared right in front of you, and could interact with you? As part of a Mixed Reality (MR) assignment at Saskatchewan Polytechnic, I created an MR experience for Spotify using Adobe Aero. The experience uses a printed image anchor and simple phone gestures to bring digital content into your real-world space — offering a glimpse of what future mixed reality could feel like. No headset required — just your phone and a curious mind. 🔍 Try it out: https://shorturl.at/Y6qBN --- Credits: • Song: Playing Kids by Ryu Alfarenzo, MASHUP 2024 “ATE” – Year End Megamix by AnDy Wu • Voice: Me & ElevenLabs • Graphics: Spotify, FAB, and various web sources including artist works Disclaimer: I do not claim ownership of the music and all of the images used. This is for creative and educational purposes only.
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