MeasureCamp is an open, free-to-attend unconference, different to any other digital analytics conference held around the world.

Join us at MeasureCamp Chicago! We will return to the Leo Burnett Building in September 2026!

MeasureCamp is an unconference started nearly a decade ago in London that has quickly spread around the globe. We are excited to bring the event back to Chicago this year.  As an unconference, the Measurecamp schedule is created on the day of the event and speakers are fellow attendees.  Everyone is encouraged to lead a session themselves based on a topic that is relevant to the analytics community.  You focus on what YOU find most interesting and useful.

As a concept unconferences are designed to encourage discussions & exchange of ideas and have proven to be extremely popular in recent years. They provide an alternative to the traditional one-way conferences through a more collaborative social framework for knowledge sharing. With its small discussion group format and the schedule defined and curated by attendees, MeasureCamp provides participants with the ultimate opportunity to learn, develop and network with peers, consultants and vendors.

What can you expect at MeasureCamp Chicago?

• Amazing talks, presentations, and discussions from industry pros
• Numerous networking opportunities with 200+ analytics professionals
• MeasureCamp-branded swag
• Breakfast, lunch, snacks, coffee, and soft drinks
• Analytics-related entertainment
• After Party with beer, wine, cocktails

Plan on presenting at MeasureCamp?

• Download the Session Card
• Provide a brief description of your session
• Post on our LinkedIn Group to highlight your session!
• Review the rules of presenting
• Be ready to add your card to the Session Board as soon as it opens after the Opening Remarks!

Example Sessions from the first MeasureCamp Chicago:

• From Dashboarder to Trusted Advisor
• What I Wish I Knew Before I Became a People Manager in Data
• ELI5: Simplicity of Persuasion Data Storytelling
• Best Practices for Self-Service Analytics
• Most Common GA4 Collection Errors
• Doing Vendor Evaluation Without Losing Your Head
• GA4: Busting Myths and Dropping Tips
• Comparison of Upper-Funnel Campaign Tracking Methodologies
• Server-side: The Good, The Bad, and The Ugly
• Turning Analytics From a Cost Center into a Profit Center
• The “Pains” of Analytics: A Collaborative Analysis
• Automate Insight Generation w/ AI Agents
• Ethics Spotlight: Framework for Generative AI
• Analytics Freelancers discussion
• Measure Conversion When You Don’t Sell Online

Check out the video below to learn a little more about MeasureCamp. We hope that you will join us this fall!