
I…think I’m going to run away to Nepal to herd goats.
Yes, I know I said recently I was going to stay away from BookTube. And I was. But then…I got sick.
It was the worst cold I’d had in years. Even as I type away now, I’m still struggling with the remnants of congestion and body aches. Reading was out of the question for a week straight. So…I did go down a bit of a rabbit hole.
Here’s what I learned:
The average age of an armchair expert on books is 28.
Apparently there’s a huge literary crisis, that no one wants to do anything about except complain.
Romantsy is king, and if you disagree, screw you.
If you do hate romantsy, then you must join in the fight against the patriarchy.
See? Nepal. Goats. This is the way.
A lot of these channels are sneaky, too. Remember I discovered a channel called Plant Based Bride, and a few videos in, I was feeling really confident about it? Eeew, no, run, run far, far away. I was just watching a monthly reading wrap-up, and out of nowhere she started saying how she doesn’t find value in a narrative where religion plays an important part, as she’s an atheist and considers spiritual concerns “silly as a writing device.” What? Number one, how incredibly tone deaf and insensitive as hell. Religion is a huge part of many cultures across the world, and since humans have always used it as a framing for morals and social behavior and, of course, questions about life and death, it’s more likely than not that you’ll find something along these lines in plenty of novels, memoirs, and poetry. She can’t just dismiss a massive part of many people’s stories purely because she doesn’t jive with it. Not only is that tremendously pretentious, it’s also pretty damn hypocritical; since later on, she was visibly fighting back tears when reviewing a book about the native tribes being forced to give up their ancestral lands and stop practicing their traditions. How can she have sympathy for a people’s entire belief system being at risk when she just stated all faith in any kind of divinity is “silly” and “adds no value to the narration”? Holy self-righteous bitch alert, Batman.
This is a pretty accurate, and pretty horrifying, example of the gatekeeping echo chamber that’s taken over lots of online communities, absolutely including book reviewers. I know I only hit the tip of the iceberg, too, which is just as frightening.
I have no idea how we fight this, either. I mean, yes, we can (and should) unsubscribe from content creators who only post ragebait to perpetuate the divisions. But…will it actually induce real, positive change? If we stop buying the hype-train romantsy books these channels feature, will these titles no longer be sold? If we refuse to use Amazon and Goodreads anymore, will the hold these megaliths have on the publishing industry truly be reduced?
The only BookTuber I’ve found who does seem capable of balanced rhetoric without virtue signaling and deliberately sewing discord is Elliot Brooks, whose new video is an excellent discussion on genre snobbery. I personally enjoyed it, I find a lot of value in it for a wide range of readers, and I want lots and lots of people to watch it —and for more of them to understand that this in-fighting is bad, and we need to stop it.
I know I’ve opined a ton about this topic lately, but I have a vested interest in being able to maintain my ability to self-publish. Gatekeeping is a BIG PROBLEM in the literary world. Self-publishing becoming a legitimate path to having your work exist on websites and even in stores, being shared among readers possibly across the globe, has been SUCH a game changer as far as giving the general public much more CHOICE in the kind of media they experience. As a writer, a reader, a parent, this is important to me, and I know I’m not alone.
And any discussion on BookTube cannot forever avoid the elephant in the room: The overwhelming majority of content creators on this platform do not review indie titles. If it’s small press or an individual author, a very, very large number of BookTubers will not go near it. We remain tiny fish in a presently enormous pond (due to the over-saturation of the market I’ve whinged about before), and the fact partnerships between content creators and companies like Audible and Net Galley are further throttling our reach is so, so discouraging.
Again, I’m not sure I have the answer to any of this. Maybe we do simply start unplugging and touching grass more and seeing if there is a ripple effect. I want to take advantage of the tools technology has provided me to reach an audience I worried might never develop. But I am also one person fighting an uphill battle, and sometimes I have to step aside and let the boulder roll down the slope.
This is one of those times.

































