
By now, I’m pretty sure we all know I hate rage-baiting, and try to avoid getting sucked into bookish online drama. But recently something happened that caught my attention, with good reason — and it’s a topic we all should mull over a bit.
In case you have a rock of peace and sanctuary you like to crawl under when nastiness erupts in social media, I’ll summarize the incident: There was a forthcoming book release, entitled “Shy Girl,” a trad pub reworking of an originally self-pubbed manuscript, by an author called Mia Ballard. The release has since been cancelled, the author’s contract gone, and possibly the careers — of more than a few people — are in question. The cause: Somebody at Hachette Group (the publishing house that had acquired Ballard’s work) determined significant portions of the manuscript was created through generative AI. Because Hachette is one of the few big trad pub companies left giving the impression they really don’t like AI, the release was axed, and so were business dealings with Ballard. On the surface, this could seem like a win for actual human authors.
But. The twist: Ballard claimed the changes made to her book were at the hands of an editor, and that individual was who ran the text through an AI program. The editorial staff of course deny this, and my guess is the court cases for this upheaval are only just beginning.
Here’s why we need to pay attention to the counter-claim: The fact is, many editing teams do use GenAI. In the days right after this matter became headline news, a lot of former and current publishing staff admitted they either were instructed to do so, or they chose to, because it makes their job easier and faster.
Now, before you leap all over the editors, keep in mind: Working for tradpub these days sucks. Pay is bad; hours are long; morale is low. A lot of contracted authors are, in fact, stuck-up jerks who believe their opinions are superior to others’ thoughts, and are a pain in the ass to the person just trying to correct their typos. Teams of ghostwriters are regularly employed for all manner of genres and series, to keep up with the demand for “new and trendy” reading BookTok has created, so there’s a huge amount of work being given to a very few in-house editors. Release schedules, and therefore deadlines, are intense. Editors are tired, and in the last few years, many have either gone to small presses, or left the industry completely (my guess is to herd goats in Nepal, and I can’t really blame them).
I could say a dozen things here that’s been repeated for the past several months, by reviewers and vloggers and just people who like to read; but what it comes down to is this: Money has become the god of publishing, and it’s at the loss of quality. We’re officially in an age where now no one is hiding what drives the actions, and our worst fears about what it means for the integrity of an entire field have been realized.
AI isn’t going to produce books soon; it has been, probably since the start of the pandemic. Supposedly, the internet was going to kill long-form reading; but then we were all told to stay home and avoid going out in public for three to six months; and online book clubs exploded. Books could be delivered to your house in a box; you could read them by yourself but then go on TikTok or Instagram or Goodreads to share your thoughts; it was a good model for the circumstances.
However, the flip side of that was: Many publishing employees were let go, due to several pandemic reasons. Many people passed away, and therefore wouldn’t be returning to the work force. Some found a calling in a new occupation. And a lot of new readers, once travel restrictions were lifted and they had much more choice in how they were spending their free time, actually stopped purchasing books.
Who was still around? The new influencers on social media, who liked that they could spend 20 minutes filming a vlog about the latest Sarah J. Maas novel and get a bunch of views and shares. (But, how many of those views and shares come from bots? That’s another can of very slimy worms.) Anyway, because influencing (across so many industries, let’s not pick on publishing here) has now become an established business in its own right, we are presently stuck with the GenAI machine churning out mega-tons of slop to keep the 1% of “readers” sated.
It’s been coming to this point. What changed with the “Shy Girl” case, though, is that now, many human readers are aware of the truth. Of just how entrenched AI is in publishing. Of how fake a lot of books are anymore. Of the fact a lot of “authors” are groups of ghostwriters assigned a singular pen name by a PR management firm.
And that this has all been happening right under our noses.
AI bots programmed to produce something that passes for a book have been allowed to upload “new releases” to Amazon for years now. Formula-driven genres — murder mysteries and rom-coms, for example — are stupidly easy to copy and paste and slap a slightly adjusted cover on (“Tangerine was the biggest background shade last year, so let’s do cerulean this season”). It’s no coincidence you feel like you’ve read the same story in 10 “different” books in the past 18 months — it’s because you have.
Even self-publishing isn’t free from this plague; there are numerous (and I mean numerous) “indie authors” who don’t in fact create their own worlds and characters; they edit old Wattpad and Tumblr fanfiction and change names and job titles of characters invented by somebody else, and then claim to have “been inspired” by these established series, and cash in for their 15 minutes of fame and, well, cash. So many of the titles people base their fanfiction on aren’t even in the public domain; so this is flat-out plagiarism.
But this shit is also insanely popular right now, so it can be found in digital stores and often getting picked up and re-released by a trad imprint, and retired authors who have already made their millions apparently don’t care, so there are never consequences, and the whole damn, twisted cycle keeps going.
Are there publishers and editors that refuse to use AI? Absolutely. Will they be the last standing bastion against the erosion of standards and preservation of art in the industry?
We don’t know yet. It’s true, and a little scary.
I have a big feeling the rest of this story is totally yet to come. I truly believe “Shy Girl” was just the tip of the iceberg.
