doinstruct

The team keeps growing — and we couldn't be happier about it. 💚 🇺🇸 Mark joins as our Founding AE in the US — and our very first US hire. A real milestone for doinstruct as we take our next steps across the Atlantic. 🌟 Lea joins as Sr. CSM, bringing strong Enterprise CS experience and a structured, clear-headed approach to onboarding, adoption, and expansion. ☎️ Mergim joins as SDR, bringing energy and drive to the team from day one — exactly what you want in someone hitting the ground running. 🌱 Anneke joins as Sr. SDR with solid SaaS experience from the LMS space and a natural talent for building real, lasting connections. 🔥 Dustin joins as Sr. CSM with deep CSM expertise and a strong instinct for what it takes to keep customers genuinely happy long-term. Welcome to the team, all five of you — we're glad you're here 💚

What makes a great team? We'll let ours answer that. Open communication. High standards. People who are genuinely good at what they do — and equally willing to lift others up. A mix of backgrounds that brings something unexpected to every collaboration. And the rare feeling that you're not just working toward something meaningful, but doing it with people you'd choose to be around anyway. We're proud of this one. 💚

Four months go fast when you're actually building things. Take Felix and Tom - our two Founder's Associate interns who are calling it a wrap. Felix pushed our U.S. expansion forward: building analytics dashboards that gave the team real visibility into customers, and getting his hands dirty while hiring our first U.S. employees. He also quietly owned the entire vendor management process behind our ISO certification ✅ Tom made our Customer Success engine run smoother - from building an onboarding library to driving KPI improvements across CS and organizing marketing events and webinars that actually moved the needle 📈 Both of them also went on-site at customer facilities - smart glasses in hand, standing next to blue-collar workers on the factory floor, making sure digital training processes actually landed in the real world. Oh - and they also single-handedly raised the average protein intake at the Berlin office to levels previously unseen. Skyr. Körniger Frischkäse. On everything. At all times. 🥛💪 Felix & Tom, it's been a ride. Thanks for leaving the place better than you found it - and for keeping the fridge well stocked. If you want to build things that actually ship - we'd love to meet you. Link in the comments 👇

Unterweisungen im Arbeitsschutz: Pflicht – aber wirken sie auch? Zum internationalen Tag der Arbeitssicherheit am 28. April laden wir zusammen mit ARQUS Ingenieurbüro GmbH & Co. KG zu einer kompakten Expertenrunde ein. Unsere CEO Charlotte Rothert spricht mit Cederic Föster (ARQUS) darüber, warum klassische Unterweisungen oft nicht funktionieren – und wie KI-gestützte Lösungen echten Mehrwert schaffen. 🗓 28. April 2026, 10:30 – 11:15 Uhr 💻 Live Online-Talk 🎟 Kostenlos Praxisnah, kompakt, direkt umsetzbar. Jetzt Platz sichern 👉 https://lnkd.in/dq3T9tme

Last week, our Customer Success team gathered in Berlin for two days of focused, hands-on work to kick-off Q2 🌟 Roleplay sessions, strategic deep dives, collaborative planning - the kind of space where you're not just talking about how to get better, but actually practicing it together. And wrapping up the days with a team dinner didn't hurt either. 🥂 At doinstruct, this is what investing in our team looks like in practice: carving out real time, creating real space, and trusting our people to show up - which they absolutely did. We're proud of this crew. This is how we stay connected to each other — and to the mission we're building together. 💚

#HR redet ständig über #Digitalisierung – aber ignoriert 80% der Realität? 💥 Genau hier setzt das Gespräch zwischen Dirk Linn und Charlotte Rothert (doinstruct) an. 𝙷𝚒𝚎𝚛 𝚐𝚎𝚑𝚝𝚜 𝚍𝚒𝚛𝚎𝚔𝚝 𝚣𝚞𝚖 𝙸𝚗𝚝𝚎𝚛𝚟𝚒𝚎𝚠: https://lnkd.in/dSmJeGMk Charlotte bringt es auf den Punkt: Die größte Baustelle sitzt oft nicht im Büro, sondern draußen – bei den Mitarbeitenden ohne Desktop, ohne E-Mail, oft ohne Zugang zu klassischen HR-Tools. Blue Collar ist kein Randthema, es ist der Kern vieler Unternehmen. Und genau dort scheitern Schulung, Onboarding und Wissenstransfer seit Jahren. 🚧 Die Lösung von doinstruct? Radikal anders gedacht: weg von starren E-Learnings, hin zu mobilen, barrierefreien Trainings in der Muttersprache – direkt aufs Smartphone, per WhatsApp, QR-Code oder App. Kurz, verständlich, relevant. Keine "45-Minuten-Folte"r mehr, sondern Microlearning, das wirklich ankommt. 🎯 Das eigentliche Gamechanger-Element: KI. Mit „Genius“ verwandelt doinstruct bestehende Inhalte in Sekunden in Videos, Anleitungen oder Trainings – in bis zu 36 Sprachen. Wissen wird nicht mehr dokumentiert, sondern lebendig gemacht. Und mit Smart Glasses wird sogar Erfahrungswissen von Experten gesichert, bevor es verloren geht. 🧠✨ Dazu kommt: volle Integration in bestehende HR-Systeme. Keine Insellösungen, sondern ein vernetztes Ökosystem, das automatisch steuert, wer was wann lernen muss – inklusive Nachweis, Compliance und Feedback. Das Ergebnis? Unternehmen reduzieren Fehler, steigern Qualität und erreichen endlich ihre gesamte Belegschaft. Und Mitarbeitende fühlen sich erstmals wirklich abgeholt. 🙌 Dieses Interview kratzt nur an der Oberfläche – aber eines wird klar: Wer Training noch als Pflichtübung sieht, hat das Spiel längst verloren. 🚀 Doinstruct ist ein Partner der p-manent consulting GmbH. Mehr über #donistruct und unsere Partner findet ihr hier: https://lnkd.in/d4Gw543T Danke an Merten Precht-Rümenapf für die Koordination! Zukunft. Einfach. Machen. p-manent consulting GmbH www.p-manent.de 0211-5800-4560

If you're visiting the Molkerei Kongress 2026 on April 21st or 22nd in Munich, come by our booth to meet Matilda, Charlotte and Georg or join our session!

There's something about starting a new year in person that just hits differently. So to kick off 2026, we took our GTM team to Lisbon 🇵🇹 for a few days of workshops, presentations, and the kind of honest conversations that are just better face to face. In between, they baked pastel de nata, played games, and shared dinners that stretched long into the evening. For a team that works in a hybrid and remote setup, these moments of being truly together are something we don't take for granted. The GTM team came back energised, aligned, and ready to make 2026 count 💚 And if you want to be part of the next one - wherever it takes us - we're hiring! Check out our open roles and come join the team (link in the comments)👇

"We're not losing people. We're losing everything they know." When an experienced frontline worker retires, the vacancy is the easier part to fill. What's harder to replace: – the workaround that keeps the line running during peak season – the hygiene detail no SOP ever fully captured – the instinct that prevents the next safety incident This is tacit knowledge. It lives in people's hands and habits, not in documents. And most organizations have no system to capture it before it walks out the door. The scale of the problem is staggering. In Germany, 12.9 million economically active people will pass retirement age by the mid-2030s. That's nearly 30% of the workforce, according to the Federal Statistical Office. In regulated, shift-based environments like food production, manufacturing, or construction, every one of those retirements is a potential gap in safety, quality, and audit readiness. Not because the replacement isn't capable, but because nobody transferred what the predecessor actually knew. PDFs and PowerPoints don't solve this. They capture procedures, not judgment. The difference between "what to do" and "how it actually works" is exactly the knowledge that's most at risk. What does work: letting the people who carry that knowledge record it themselves. We're working with companies where experienced frontline employees film their work while explaining what they're doing and why. AI structures that into multilingual training content in minutes. Not a six-month documentation project. A working session that turns decades of expertise into something the next generation can learn from on day one. One of our customers was able to cut their onboarding from over 30 days to 8 after doing exactly this. We're discussing this specifically in our newest blog article, you can read more about it here: https://lnkd.in/dHR8axSh 👷♀️

The best people choose where they want to work — and we're beyond proud that these four chose doinstruct 💚 📣 Mehmet - joining our Customer Success team to make sure every single one of our customers succeeds 🚀 David & Victor - stepping in as SDRs, bringing the drive and hunger to grow what we're building 🌱 Jonas - joining us as a Founders Associate Intern for the next three months, getting a hands-on look at what it means to build from the ground up We're on a mission to transform how frontline teams work - and with people like this joining us, we're more excited than ever about what's ahead. Welcome to the team, you four 🙌