Jung von Matt NECKAR

Charging doesn't need to feel like a task...⚡️ You don't think about it. That's the point. You plug in. It fits. It just works. Every time. No planning. No thinking. Easy. That was the thought behind our latest campaign for EnBW. We didn't want to talk about charging. We wanted to talk about the moments around it: the small, automatic things you do every day without a second thought. Because that's the whole point of E-mobility: it should just fit into your life, not the other way around. One thing that made this project special: it's the first fully AI-produced social asset we've done together with EnBW… and honestly, we can't wait to see where this takes us next. 🔋 #jungvonmatt #jvmneckar #EnBW

AI is everywhere in advertising right now, but production methods aren't what makes a campaign work. 🧠 The hype around "fully AI-generated" campaigns tends to distract from what actually counts in the few seconds you have with a viewer: the idea itself. Moritz Jähde, Creative Director Copy at JvM NECKAR, reflects in a recent TextilWirtschaft interview on why "AI or no AI" is the wrong question. Generative tools are reliable at producing the statistical average based on probabilities, but imagining worlds that differ from everything that already exists is where they still struggle. As Moritz puts it: "We have to dare and trust ourselves to come up with things AI wouldn't arrive at through averages." Read the full article online 👇🏻

𝗛𝗼𝘄 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗮 𝗠𝗶𝗻𝗶𝘀𝘁𝗲𝗿𝗽𝗿ä𝘀𝗶𝗱𝗲𝗻𝘁 🎯 How do you turn a seemingly lost race into a neck-and-neck battle - and ultimately make Cem Özdemir the winner? That’s exactly what we explored during our visit at the Universität Hohenheim. Our team shared how strategy, a clear point of view and bold creative decisions can shape a campaign that doesn’t just work on the streets of Baden-Württemberg, but makes its way into shows and discussions with Markus Lanz. Jascha Fabian (Media Strategist) and Lennart Quaas (Creative Director Copy) gave honest behind the scenes insights into our approach: the challenges we faced, the decisions that made the difference and how ideas turn into real impact. The highlight? The exchange afterwards. Around 40 students with plenty of smart questions and conversations that showed just how much appetite there is for communication that truly moves people. Thanks for the great evening and the dialogue 💚

AI video generation is moving fast, but hype alone doesn’t make a tool viable. 💻 Early buzz and impressive demos aren’t enough when scalability, quality and real‑world applicability fall short. Florian Zühlke, Executive Client Service Director at JvM NECKAR, reflects in today's issue of HORIZONT on why Sora failed to deliver in practice and how competitive and fast‑moving the video‑AI landscape has become. Read the full article in today’s HORIZONT print issue. 📰

𝗦𝗽𝗿𝗶𝗻𝗴 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗿𝗿𝗶𝘃𝗲 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 - 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗹𝗶𝘀𝘁. 🌱 A quick mow of the lawn here, trimming the hedge there and before you know it, one task turns into the next. Not a chore, but exactly what you’ve been waiting for. For Einhell Germany AG, we brought this feeling to life: a garden isn’t one task - it’s endless. And every new one is part of the fun. Our vision wasn’t to show the result, but the moment. So we went where gardening really happens: right into the middle of it. And what keeps everything flowing? The Power X-Change battery system. One battery that makes it easy to switch, keep going and enjoy every step - from one idea to the next, from planned tasks to spontaneous ones. Because in the garden, you’re never truly done. Good thing it never feels like it. 🌿🔋

𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝗳𝗲𝗮𝗿𝘀 𝗔𝗜. 𝗝𝘂𝗻𝗶𝗼𝗿𝘀 𝗱𝗼𝗻’𝘁. 🤖 Last week, Felix Leber (Senior Engineer Cloud & AI) gave a guest lecture at Munich Business School in the international “Marketing of Innovation” lecture - with students from across the globe. He shared how we at Jung von Matt use AI today: not just to move faster, but to unlock entirely new use cases that simply weren’t possible before. Under the theme “The Good, The Bad, The Ugly”, the session went beyond the hype: from real creative and business opportunities to the bigger questions around jobs, economic impact and the risks of AI. From misinformation and synthetic media to the growing influence of tech players like xAI. One key takeaway: the “junior gap” is a myth. The next generation isn’t falling behind - they’re ahead. They work naturally with AI tools, experiment without hesitation, and bring skills many are still trying to catch up with. The shift isn’t coming. It’s already here. 🚀 Thanks to Munich Business School for having us and for the open, honest exchange. #jungvonmatt #jvmneckar #AI #munichbusinessschool

𝗝𝘂𝗻𝗴 𝘃𝗼𝗻 𝗠𝗮𝘁𝘁 𝗡𝗘𝗖𝗞𝗔𝗥 𝗶𝘀 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮𝗻 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 (𝗱/𝗳/𝗺)! B2B brands are complex, expectations are high… and that’s exactly where you come in. 💡 For our INDUSTRY Unit, we’re looking for an Account Director to lead large and complex B2B accounts and drive impactful campaigns that truly make a difference. In this role, you take full ownership of your accounts - from strategic consulting to execution. You guide clients through complex brand environments, align interdisciplinary teams, and ensure projects are delivered on time. At the same time, you identify opportunities for growth, develop client relationships further and turn challenges into strong, effective solutions. 💼 📍 Based in Stuttgart 🕓 Full-time 📩 Apply now via link in comments #jungvonmatt #jvmneckar #AccountManagement #B2B 

𝗙𝗿𝗼𝗺 𝗮 𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝘀𝗲𝘁-𝘂𝗽 𝘁𝗼 𝗮 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝗵𝗶𝘀𝘁𝗼𝗿𝘆 ✍🏼 Sometimes the best stories don’t come from strategy, but from a spontaneous moment. 15 years ago, the doorbell rang at what was then the Milla & Partner office on Heusteigstraße. Standing at the door was Arne Braun, the incoming deputy government speaker, with an urgent request: they needed a table at short notice for a press event marking the signing of the coalition agreement. And then came the idea that turned a simple piece of furniture into a piece of political history: Why not have everyone sign the table itself? So Winfried Kretschmann, Nils Schmid and the party leaders left their signatures right there – on that very table. 15 years later, this unique object is officially being handed over to the Haus der Geschichte Baden-Württemberg - in the presence of Arne Braun and its leadership. A piece of political history that was created right in the middle of everyday life at Milla & Partner. No big plan. Just the right instinct for the moment. #jungvonmatt #jvmneckar #millaundpartner 

𝗗𝗼𝗼𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝗮𝗻 𝗜𝗤.💡 At this year’s Light + Building in Frankfurt, our JvM INDUSTRY client Siedle put one topic center stage: Siedle IQ. The new product family - combining platform, digital services and a cloud-based video door communication system with app - marks a major step for Siedle toward the connected future of door communication. Our job: turning the IQ idea into a physical experience at the booth Instead of presenting the entire portfolio, the booth focused on one thing: IQ. A dedicated IQ area turned the product into an experience and made the new possibilities of the platform tangible. At its center? The IQ Test. A playful quiz inviting visitors to explore the system while interacting with it - creating curiosity, engagement and traffic around the product. The idea was to translate the campaign into space. New product. New audiences. A new way to experience Siedle. Thanks for the strong collaboration over many years, the trust and for opening new doors together. 🚪✨ #jvmneckar #jungvonmatt #siedle 

𝗛𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗼 𝘀𝗵𝗮𝗽𝗲 𝗮 𝗺𝗶𝗻𝗶𝘀𝘁𝗲𝗿 𝗽𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 🗳️ What a night! The state election in Baden-Württemberg is decided - and Cem Özdemir together with Bündnis 90/Die Grünen Baden-Württemberg have emerged as the strongest force. Over the past months, we had the privilege of leading the strategic and creative work behind the campaign at Jung von Matt NECKAR. The goal was clear from the beginning: create momentum by turning political substance into communication that resonates with people across the state. Seeing the ideas and messages we developed become part of the public conversation - and ultimately contribute to a successful outcome - is something we’re incredibly proud of. But moments like this are never the result of strategy alone. They’re built by teams who keep pushing ideas, refining messages and carrying the work forward until the very last day. That’s why today is also about saying thank you to an incredible team at Jung von Matt NECKAR who gave everything for this campaign. Your energy and dedication made the difference. Proud to have been part of it. 💚 #JvMNECKAR #JungvonMatt #BW2026