SOS International

Helping people since 1961!   Since 1961, SOS International has been driven by a simple purpose: We help people.   Today, we mark our anniversary by reflecting on more than six decades of doing exactly that.   Across our organisation, we help people around the clock every day, often under pressure and always with care and professionalism.   In 2025, our commitment delivered our strongest financial result since our founding, record‑high customer satisfaction, and continued strong employee engagement during a year of significant change.   For our customers and partners, these results reflect a long‑term commitment to reliability, quality and collaboration. And to being there when people need help.

Helping people doesn’t always involve blue lights and sirens. Sometimes it’s simply about listening, taking responsibility, and providing clarity.   As part of our newer customer care service our colleague Ida Crispien Griffith recently helped a motorist who had received three different answers from three separate garages about when he should replace the timing belt on his car.   Uncertainty creates stress. No one wants to risk serious engine damage or unnecessary costs.   Ida took a deep dive in our internal systems, checked the exact car model and the manufacturer’s official recommendations, and was able to provide one clear, transparent answer.   Sometimes helping people simply means listening, being transparent and giving them clarity. But those moments can make a real difference. This is part of the work we do every day in the Mobility division at SOS International.   Besides offering a customer care service, our Mobility division at SOS International delivers roadside assistance and mobility support to motorists.   We help when vehicles break down or need practical support on the road - coordinating assistance, repairs or onward travel to get people safely mobile again.

Becoming AI‑ready takes more than technology. At SOS International, we’re building capability, confidence and a responsible foundation for AI adoption.

Advancing Sustainability: Our 2025 Milestones   At SOS International, our purpose is clear: We Help People.   For us, that means being there whenever people need assistance - and doing so in a way that places less burden on the climate.   In 2025, we took several important steps in that direction: 🔹40.2% reduction in Scope 1 and 2 emissions 🔹80% lower electricity consumption after moving into our new energy‑efficient office in Copenhagen 🔹Science‑aligned climate targets across all three scopes – including a 46.2% reduction in Scope 1 and 2 by 2030 🔹Increased focus on Scope 3 emissions through engagement with our most emitting suppliers to set their own reduction targets. 🔹Biodiesel pilot in Oslo, where the use of HVO100 is reducing emissions from selected vehicles 🔹A strengthened data foundation as well as our first limited assurance of our Greenhouse Gas accounting. 2025 showed that it IS possible to deliver high‑quality assistance while purposefully reducing our environmental footprint.   This work will continue in 2026 - with the same focus on transparency, documented results, and our purpose: We Help People.   Learn more about our sustainability progress in the Annual Report 2025 https://lnkd.in/esDduqjJ  

2025 was a milestone year for SOS International. After several years of transformation, we delivered the strongest financial result in our 64‑year history - driven by high activity in Travelcare and Mobility, a clear strategic direction and the dedication of our Nordic colleagues.   Our Going in One Direction strategy continues to align our organisation, simplify processes and strengthen our commercial performance, while deepening cross‑Nordic collaboration and enabling us to leverage shared capabilities and best practices at scale.   Demand for both travel assistance and roadside assistance remained high, and more than 1.2 million people received assistance from us last year.   Sustainability is integrated into the business, with science-based climate targets and concrete reduction initiatives established.   Digitalisation and AI continued to boost efficiency, decision‑making and operational performance across the business.   A big thank you to all our colleagues and partners across Denmark, Sweden, Norway and Finland who helped make 2025 a record‑breaking year - and for living our purpose every day: We help people. https://lnkd.in/ei9zsnQF

How do we minimise disruption on one of Sweden’s most critical transport links?   Today, County Governor Allan Widman brought together public authorities, blue-light services, and representatives from municipalities and regions in Kalmar to discuss the vulnerabilities related to breakdowns and accidents on the Öland Bridge.   SOS International participated as the only alarm centre, sharing insights into how the insurance sector has developed an efficient system for emergency towing. Through the TFF method, this system can reduce costs for taxpayers while ensuring that insurance companies get their contracted towing provider on site quickly.   “We need to work closely with Trafikförsäkringsföreningen and the insurance companies to ensure that the region can rapidly deploy a local towing provider. We are also exploring how we can support Trafikverket in future-proofing the Öland Bridge and minimising disruption times,” says Kristin Charlieson, representing SOS International.

From powder snow to palm trees - we’ve got you covered   Winter break is just around the corner and for many of us, that means either ski slopes or sunshine.   Wherever you are heading, SOS International is ready behind the scenes.   In our Travelcare division our Alpine Team is fully geared up for peak ski season, coordinating weekly air ambulance flights – and scaling up when needed – to bring injured skiers safely home.   Our 2025 data show a clear pattern:   January & February: peak months for roadside assistance and ski-related travel cases July: the busiest month when it comes to helping travellers abroad and motorists on the road   In January alone, almost 10% of all roadside assistance cases were handled – nearly matching the summer surge in July.   At the same time, Spain and Thailand kept our alarm centre for travel assistance just as busy as the slopes. 1 in 10 travel cases in 2025 was reported in February.   Whatever 2026 brings… Whether you’re travelling by car or by plane, to powder snow or to palm trees – you can rely on us to help you get safely back home.   #wehelppeople #helpingpeoplesince1961

When the going gets tough…   With a snowstorm forecast for North and West Jutland, Denmark, on Wednesday, SOS Dansk Autohjælp is gearing up for a busy day, ready to assist stranded motorists.   The storm warning follows several hectic days when snow and frost have already caused major challenges on the roads – keeping all available roadside assistance crews hard at work.   But when the need is greatest, help is at hand.   To support colleagues and drivers in North and Western Jutland, SOS Dansk Autohjælp teams from Zealand and South Jutland are sending extra vehicles and personnel north.   From the Zealand district, six specialist recovery trucks are on their way. These are among the most powerful in the fleet, capable of handling heavy vehicles and operating in difficult conditions. Meanwhile, four additional vehicles and crews are heading north from South Jutland. If you’re planning to drive in North and West Jutland, make sure to check the weather conditions – and keep the SOS Dansk Autohjælp number handy: +45 70 10 80 90.   The Danish Road Directorate warns that conditions can change rapidly and become challenging. If you do drive, it’s recommended to bring food and drink, a charged mobile phone with a power bank, warm clothing, a blanket, and a shovel in your car.

New Country Director at SOS International Norway We’re pleased to announce that Wenche Helgøy Nilsen has joined SOS International as Country Director for the Mobility Division in Norway.   With her extensive leadership experience in the mobility sector, Wenche will help us deliver even better solutions for our partners and customers and drive innovation in mobility services across the Nordics.   👉 Find out more about Wenche and her role here (press release in Norwegian):  https://lnkd.in/dxCAnUU8  

6.2 out of 7✨   On some occasions it is okay to brag!   The results from our annual customer survey are in, and we’re proud to see the highest overall satisfaction score in six years: 6.2 out of 7.   For us, this is more than a number. It’s a reflection of the everyday moments where our teams support people who are ill abroad, stranded on the road, or facing unexpected challenges.   A warm thank you to our customers for their trust – and to our colleagues across Travelcare and Mobility for the care, professionalism, and problem-solving they bring to every case.   We’ll keep listening, improving and strengthening the experience for both our customers and the people they serve.❤️🆘❤️