A View Is Not a View: Are Your Pharma Video Metrics Actually Comparable?
Pharma marketers have more ways than ever to reach healthcare professionals and patients with video. However, comparing those channels can create a... Read More
What’s Actually Inside Your Healthcare PMP? 7 Questions Pharma Buyers Should Ask
Programmatic advertising has changed how pharmaceutical brands reach healthcare audiences. Yet many pharma marketers still struggle with one major issue: understanding what... Read More
Are Your Pharma Marketing Metrics Lying to You About Attention?
Most pharma marketers rely on familiar KPIs—impressions, clicks, and CTRs—to evaluate campaign performance. But what if those numbers are giving you a... Read More
The Real Secret to Eliminating Invalid Traffic (IVT)
If you are a publisher, no doubt you have invalid traffic on your site. The definition of invalid traffic (IVT) covers a... Read More
Again Google? DFP’s Move to Downloaded Impressions
If I can use one statement to sum up my career in digital advertising it would simply be, “Again Google?” I’ve been... Read More
Choosing a Viewability Tool for 2017
RFP season is here, putting the display advertising world in the mindset for 2017. With the new year coming up, advertisers, agencies... Read More
Just Say No – Publishers Are You Aware of MRC Accredited Vendors?
Adhering to standards and accredited vendors combats chaos in digital advertising. Therefore, it is important for publishers and advertisers to keep up... Read More
What is 100% Viewability?
The definition of viewability is when 50% of the pixels of an ad is viewable by the user for at least one... Read More
100% Viewability: Is it Really the Best Bang for Your Buck?
The advent of data-driven digital advertising has presented marketers with unprecedented opportunities to engage with their audiences in more efficient and effective... Read More
Review of “IAB’s Primer for Publishers on Improving Ad Viewability”
In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will... Read More