Executive Leadership Team

R.J. Lewis is the Founder and CEO of eHealthcare Solutions (EHS), a pioneer in digital healthcare marketing. Under his leadership, EHS has grown into a leading platform that connects brands with highly qualified healthcare audiences, representing 85+ exclusive publishers and over 400 digital properties. With a deep understanding of both the publisher and advertiser sides of the industry, R.J. has built a business rooted in performance, innovation, and measurable results.

Beyond EHS, R.J. is the co-founder of Tap Native, a healthcare-focused native advertising platform, and Ad-Juster, an ad tech SaaS company that served over half of the comScore top 100 publishers before its acquisition in 2016. A thought leader in life sciences marketing, R.J. was named to the PharmaVOICE 100 and co-authored RESULTS: The Future of Pharmaceutical & Healthcare Marketing.

R.J. is a community-focused leader, actively involved in Rotary and angel investing across healthcare and technology sectors. His entrepreneurial spirit and industry foresight continue to shape EHS’s role as a digital health trailblazer.

David Elkins serves as Executive Vice President of Sales and Account Management, leading the charge on revenue growth, strategic partnerships, and client engagement at EHS. He brings over two decades of digital media leadership experience, including impactful roles at Yahoo!, Sony Digital, and TripAdvisor—where he spent 12 years building a powerhouse media business from the ground up.

David’s approach centers on collaboration, transparency, and long-term value creation. At EHS, he works closely with both internal stakeholders and external partners to align sales efforts with client goals and deliver best-in-class campaign outcomes.

He is a longtime advocate for industry excellence, having served as the IAB liaison for TripAdvisor, and is passionate about building teams that thrive in dynamic, high-growth environments.

Outside of work, David enjoys time with his family, frequenting local farmers markets, and expressing his creativity through cooking—interests that mirror his thoughtful and inventive leadership style.

Selman Gozaydin is the Vice President of Finance and Human Resources at EHS, where he oversees a wide scope of financial operations, strategic planning, and people-first initiatives that support company-wide scalability. With more than two decades of leadership across finance, accounting, HR, IT, and administration, Selman brings a unique blend of operational discipline and cross-functional collaboration to the executive team.

Before joining EHS, Selman held senior roles at some of the world’s largest advertising networks—including Publicis, Omnicom, and Dentsu—where he built and led integrated teams responsible for budgeting, forecasting, and organizational transformation. Earlier in his career, he spent nearly six years at Turkcell Superonline, a major telecommunications company, where he was responsible for company-wide financial systems and reporting.

Selman is known for his ability to modernize internal systems and streamline operations, supporting faster, more informed decision-making. His leadership is grounded in thoughtful analysis, solution-driven planning, and a deep belief in aligning people strategy with business impact. Whether he’s developing financial models, improving audit processes, or guiding HR initiatives, he approaches every challenge with precision and purpose.

He holds a Master of Business Administration from the University of New Haven and a Bachelor of Science in Econometrics from Istanbul University. A strong believer in balance, Selman enjoys spending time with his wife and daughter, gathering with friends, and embracing meaningful connections in both work and life.

Patricia Sweeney is the Vice President of Revenue Operations & Enablement at EHS, where she leads the systems, workflows, and cross-functional processes that support scalable revenue growth across the healthcare media and digital advertising ecosystem. She works across Sales, Marketing, Client Success, Product, Legal, Finance, and Analytics to improve GTM execution, proposal strategy, sales enablement, campaign operations, and performance visibility.

With more than 15 years of experience spanning revenue operations, lifecycle strategy, sales enablement, marketing technology, and GTM systems, Patricia specializes in turning complex commercial motions into clear, repeatable operating models. Her work focuses on improving deal velocity, strengthening client and sales workflows, building scalable reporting cadences, and creating the infrastructure teams need to execute with speed, accuracy, and alignment.

Patricia brings an entrepreneurial, hands-on approach to growth. Prior to EHS, she built and led digital marketing, automation, and GTM programs for SaaS, healthcare, education, and B2B organizations, helping teams translate strategy into systems, processes, and measurable outcomes. She has led product launches, proposal operations, AI-supported workflows, sales enablement programs, onboarding initiatives, and multi-channel campaign operations with a focus on clarity, automation, and business impact.

Known for her ability to connect strategy with execution, Patricia brings energy, authenticity, and operational discipline to fast-moving environments. She is passionate about building high-performing distributed teams, mentoring emerging leaders, and helping organizations create scalable systems that support both revenue growth and customer value.

Patricia holds a Bachelor of Business Administration in Marketing and Organizational Leadership from the University of Texas. Outside of work, she enjoys traveling, immersing herself in new cultures, and continuing her education in leadership, automation, AI, and emerging technologies.