Smadex

Make sure to say hello to the Smadex team at MAU Vegas. They’ve got the passes you need for the hottest dinners, mixers, and secret events.✨ Need to get your hair done before meetings? Recover in the suite with face masks, rejuvenating brunch, and spicy Bloody Marys? We’ve got you covered. Grab one of the team and come join us for some Las Vegas fun! Follow the link and check out the experiences we have for you 👉 https://lnkd.in/eD4UHM6h #MAU #MAU2026

60% below target CPA. 2× volume in 3 months.📈 33m2 is Korea's biggest short-term rental app, and they wanted to go bigger. Not just more installs, but real users making real lease requests. We put our deep learning models to work, optimized bidding for actual conversions, and built custom carousel end cards designed specifically for the rental audience. As data came in, we doubled down on what worked and cut what didn't. Performance kept getting stronger the more we scaled. Follow the link to read the full story 👉 https://lnkd.in/eiX-8UdA #MobileMarketing #UserAcquisition #Smadex

We’re #hiring! Our team keeps growing, and we’re looking for talented people who want to make an impact in AdTech and be part of a fast-moving, collaborative environment. Here are some of our open roles: - Client Success & Growth Manager AdTech (London, UK) - https://lnkd.in/eXBsgg48 - Partnerships Lead (US) - https://lnkd.in/dHQnSt_p - Senior Account Manager (Barcelona, Spain) - https://lnkd.in/dyYpacUH - Senior Accounting Analyst (Barcelona, Spain) - https://lnkd.in/dZXvruGq - Senior Client Success Manager (Remote) - https://lnkd.in/dEki48th If none of these feel like the right fit, don’t worry! We’ve got more open positions waiting for you 🫵 https://lnkd.in/dsqbgxJF #openposition

📢 Spots are filling! CTV Live! The London Lap, in association with AppsFlyer and Google, is happening next week. Join us for an afternoon exploring how today’s fastest-growing apps are turning TV moments into measurable mobile outcomes. Exclusively for game and app developers. Follow the link and register 👉 https://lnkd.in/ebRgE9MM #CTV #ConnectedTV

Smadex recently gathered the crew for our Mobile Masterminds Summit in Palm Springs. 🌴🪩   It was a powerful few days of reconnecting with familiar faces and meeting new ones. We spent our time digging into the conversations shaping mobile performance marketing: creative strategies, AI-driven UA, CTV, and attribution. There is nothing quite like the unfiltered discussions that only happen when the right people are in the same room. In true Mobile Masterminds fashion, we made room for the good stuff too: padel matches, time relaxing by the pool, morning yoga, golf, and a legendary 70s disco party to top it all off. 🕺 A huge hug and thank you to everyone who joined and made this an incredible summit. #Smadex #MobileMasterminds

The wall between “Mobile” and “TV” has officially crumbled, and the living room has become the most powerful performance channel in the world. Join us in association with AppsFlyer and Google and hear it directly from the experts at CTV Live! London, as they break down the strategies powering the next generation of CTV growth. 📆May 13th 🕐 1:00 pm - 5:00 pm 📍F1® Arcade London Limited spots 👉 Exclusively for game and app developers: https://lnkd.in/ebRgE9MM #CTV

📺 When CTV Meets Fintech: Inside Our Shenzhen Roundtable on Global App Growth. Smadex co-hosted an invite-only roundtable in Shenzhen with AppsFlyer and TinTinLand, bringing together Fintech and Web3 growth leaders for an afternoon of sharp insights and honest conversation. The sessions covered the evolving global Fintech landscape, the rising role of CTV and programmatic in performance marketing, and the attribution challenges shaping the next chapter of app growth. What stood out most was the energy: open exchange, real talk on what's working (and what isn't), and a shared curiosity about where Fintech growth goes next. #CTV #Fintech #ProgrammaticAdvertising

Being a mother while building a career comes with its own beautiful challenges 💜👶 In celebration of Mother’s Day, Flo Methorst, Olga Kononova, and Lenka Knezova 🔜 POSSIBLE Miami join our #coffeewith to share what it’s like balancing family life and work at Smadex. Nice moments, lessons, and how support and flexibility make the difference. Hear their stories below 👇

That's a wrap on UA Society Unplugged 2026 Seoul 🇰🇷 On stage, Pau Quevedo, VP of strategy at Smadex, explained how scalable, performance-driven creatives are becoming the biggest lever for sustainable app growth, and how that thinking naturally extends into CTV. Off stage, our Head of Korea, Hyungsuk Jo, sat down with GameFocus for an on-site interview on how Smadex is partnering with local app marketers. You can read the full interview by following the link: https://lnkd.in/e9eYsvcX Thank you to the UA Society team for raising the bar with Seoul's second edition, and to every marketer who made time to connect with us. More to come from Smadex in Korea. 🙌 #UASociety #UASocietyUnplugged #Korea

Say hi to Laura Márquez Serrano 🌟 As Sr. Client Growth Manager at Smadex, she’s dedicated to building strong partnerships and driving meaningful client growth. Keep posted for more #MeetTheTeam moments 🎬✨