
From the very sharp Passive Guy this morning:
A couple of recent posts about Amazon sales, Watching the Numbers and KDP Select – Worth the Exclusivity?, generated lots of comments, some of them a bit heated. In PG’s experience watching the world of indie authors, this is typical.
The reason is that nobody knows anything.
Thank you, PG. Sometimes, the truth is uncomfortable, but it’s still the truth. And ignoring it will just make you itchy.
I don’t talk a lot about marketing on this blog, because I’m of the opinion that you should write about things you know. I know nothing about marketing. Some people can sell ice to polar bears. I am not one of them, though I admire their abilities with the kind of detached awe I have while watching magicians and contortionists.
So what can I possibly tell you about marketing your book? I should be able to tell you something, right? After all, I have three books in the top ten on the Amazon Fantasy list. (I’m not bragging, I’m as amazed by this as anyone.) That’s not small potatoes. But… I can’t. Not really. I can only tell you a few things that I’ve gleaned. None of them taken together amount to a “marketing plan” or anything like that. These are just things that happened to me. Small pictures of my own elephant, as Passive Guy would put it. Ignore or glean what you will.
Advice: Write good books and keep writing.
Most people know about the first part of that. A lot forget about the second. Which is a shame, because I think there’s something magical about a third book. I can’t tell you what it is, but I can tell you that, sometime a couple weeks after my third book came out, I started to see a serious uptick in sales. I think there are a couple reasons for this.
- It’s confidence building. Readers see a few books on your author page and realize, “Oh, this person is serious about this writing thing.” Three books look substantial, at least for a beginner.
- Avid readers read a lot. This is mostly my own experience, but if I know that an author is writing a series, I’ll often wait until 2-3 books are out to start. I hate getting to the end of one book, loving it, then having nothing else to buy. So, write more books. Continue reading “For Writers: The sum total of my marketing knowledge (which is not much)”







