Electric Feel - February Highlights

Denmark, January 2025

The Top 6 in the overall market was 100% BEV:

#1 - Toyota BZ4X, 689 units;
#2 - VW ID.4, 524;
#3 - VW ID.3, 363;
#4 - Skoda Enyaq, 338;
#5 - Cupra Tavascan, 301;
#6 - Tesla Model Y, 278.

On top of this, the VW ID.BUZZ was 8th and the Audi Q4 e-tron was 9th, thus making 8 BEVs on the Danish Top 10, in January.

Sweden, January 2025

VW ID.7 - 3rd overall, 655 units;
VW ID.4 - 6th, 419 units;
Volvo EX30 - 10th, 316.

Netherlands, January 2025

Kia EV3 - 1st overall, 1.757 units(!)
(#2 Kia Picanto had only 855 registrations...)
Volvo EX30, 4th overall, 724 units

Germany, January 2025

VW ID.7 - 8th overall, 3,140 units;
Skoda Enyaq - 9th, 3,056 units.

Romania, January 2025

Dacia Spring - 4th overall, 625 units.

Portugal, January 2025

Tesla Model 3 - 8th overall, 328 units.

Denmark August 2020

 

Ford Kuga Craze in booming market (20% share!)

Plugin sales are going through the roof this year, with 14,818 units so far (+390%!), and the main culprit is the Ford Kuga PHEV, that in August was for the second time in a row the Best Selling model in the overall market, with 1.509 units!

Does anyone knows why Danes have all of the sudden fallen in love with Ford's crossover?... 

The 4.122 Kuga PHEV registered this year would alone pull the plugin share to new heights, but the truth is that other models are also experiencing record sales, in this Top 10 alone, we have 3 new new highs, with the #7 Hyundai Kona EV registering 150 units last month, its Group sibling Kia Niro EV also scoring a record 141 deliveries, while the Peugeot 3008 PHEV recorded a best ever performance of 185 deliveries in August. 

This group of brilliant results pulled the PEV share in August to 20% share, pulling the 2020 share to 12% last month, although one should notice that plugin hybrids are the majority of sales (65%), if we count only the 5.258 BEV registrations made this year, the EV share is just 4,2%...

It seems PHEVs are replacing diesel models as the company car default choice, hence the sudden rise of plugin hybrids.

Looking at the Best Sellers ranking, the Ford Kuga PHEV is high above anyone else, with this market being by far the most successful for the plugin crossover, while in 2nd we have last year's leader, the Tesla Model 3, that nevertheless, has seen its sales grow 29% YoY, so Tesla doesn't have much to complain about...

The last place of the podium is now in the hands of the Mitsubishi Outlander PHEV, a late bloomer in Denmark (it was #6 last year), that is experiencing its best moment so far in this market.

Below the podium, we have 3 Kias and 1 Hyundai, confirming the popularity of these brands in the market, while the Peugeot 3008 PHEV makes a surprise appearance in the Top 10, as PSA continues ramp up deliveries, as it tries to empty waiting lists.

Outside the table, a reference to the strong start of the Peugeot 208 EV, with 54 registrations in its landing month, while its French arch-rival, the Renault Zoe, scored 62 registrations, a new Year Best for the Renault nameplate.

In the Manufacturers ranking, Ford (28%) jumped to the leadership, removing the #3 Tesla (13%) from the top spot, while Kia (14%) is the new runner-up, and Volkswagen (9%) is looking to connect to the podium places.

Denmark March 2020

Tesla Model 3 shoots to #1

After a memorable 2019, where PEV sales doubled regarding 2018, sales continue going through the roof this year, with 4,166 units so far (+90%), and because in March the overall market was heavily affected by the Coronavírus-related lockdown (-42% YoY), the PEV share jumped to 12% last month, a new absolute record in Denmark, helping the 2020 share to reach 8,5%, more than doubling the 2019 share (4,2%).

This memorable performance was mostly due to the Tesla Model 3 performance, that delivered 728 units last month, earning its second Best Seller award in the overall market in the last 4 months.

With the Model 3 thundering performance, the Californian jumped to the leadership of the plugin category, while the Mitsubishi Outlander PHEV also shined, scoring its second record result (223 units) in three months, allowing it to climb to the runner-up spot, relegating the previous leader VW e-Golf to 3rd.

Another model rising is the Renault Zoe, that was up to #8, last month.

In the Manufacturers ranking, Tesla (23%) jumped to the leadership, removing Kia (20%) from the top spot, while Mitsubishi (12%) displaced Volkswagen (11%) from the last podium position.

Denmark January 2020

VW e-Golf stuns in fast growing market (7% Share!)

Sales continue to grow fast in Denmark, with the 1.286 units registered last month meaning a 99% growth rate, placing the 2020 PEV share at 6.9% in the first month of the year, a stark departure from the 4,2% of last year, which was helped by a 12% drop in the overall market.

The VW e-Golf came out of nowhere to the leadership in 2020, with an amazing 180 registrations, when its previous best in Denmark had been just 17 units, back in December 2015...Could this unexpected result have been the result of a fleet deal? Can anyone confirm this?

The German hatchback was closely followed by another veteran model scoring a record result, with the Mitsubishi Outlander PHEV registering a record 172 units, while the #3 Kia Optima PHEV also performed a record score, with 107 units.

Just outside the Podium, we have another Kia model, the #4 Niro PHEV, with 96 units, while the Peugeot plugin hybrids landed with a bang, with the crossover 3008 PHEV landing in #5, with 83 units, while the midsizer 508 PHEV was #7, with 61 units. 

Between the two French models, we have the Nissan Leaf, in #7, with its 72 registrations representing the model's best performance in this market in the last 15 months, a rare beam of hope for the Japanese model in the present days.

In the Manufacturers ranking, Volkswagen (22%) is the Best Seller, closely followed by Kia (20%) in Second Place, and Mitsubishi (13%) in a distant Third Spot, while Peugeot (11%) is on the lookout to get a podium position soon.

Denmark December 2019

Tesla Model 3 #1 in Booming market

The 9.409 units registered last year in Denmark, represented a 105% jump regarding 2018, finally surpassing the 4.762 units of 2015, when local incentives for EVs were significantly reduced, followed by a long period of receiding sales.

But that now part of the past, this surge in sales lead to a 2019 PEV share of 4,2%, a new record, with December alone reaching 7,5%, which could give some indications on where the final 2020 plugin share will end...

But despite the brilliant month of December 2019, with 1.157 registrations, it wasn't still enough to beat the December '15 score of 1.553 units, when a certain Tesla Model S delivered 1.248 units in one month...

Speaking of Tesla, the big star of this year was the Tesla Model 3, that registered 2.439 units (587 in December alone, that made it the Best Selling model that month, all models counted), doubling the result of the runner-up (and 2018 Best Seller) Kia Niro PHEV, but despite this brilliant result, it still wasn't enough to beat the record of its Tesla Model S sibling in 2015, when it registered 2.736 units...Maybe the midsizer can get there in 2020?

Still, the Model 3 performance was decisive in the BEV recovery regarding PHEVs, with all-electrics jumping from just 32% in 2018, to the current 59%

With the Model 3 storming into the leadership and the previous leader Kia Niro being relegated to #2, who got the Bronze medal? 

Why, another Kia, or course! The Optima PHEV jumped from #6 in 2018, with 335 units, to a podium position in 2019, with double (779) the registrations, confirming its popularity in Scandinavian countries, where pluggable, big Station Wagons are a thing.

Looking at the remaining models ranking, a mention to the rise of the Hyundai Kona EV to 4th place, while the Mitsubishi Outlander PHEV finally cracked this market, showing up in 2019 in #6. 

On the other hand, the Nissan Leaf dropped like a rock, from #2 in 2018, with 637 units, to #9 in 2019, with half (307) of the sales...And this in a context of hot BEV sales! The local Nissan importer has a lot of work in front of it...

Outside this Top 10, a mention to the record deliveries of the Audi e-Tron (i am writing a lot this phrase, am i not? Is Audi ramping up production? Mmmm…), with the German SUV registering 50 units last month, while the new VW Passat GTE registered 33 units in December, its second record performance in a row, which could mean that both these plugins will have a say in the shape up of the 2020 ranking.

In the Manufacturers ranking, Tesla (29%, +4%) benefited from its last month of the quarter peak to distance itself from Kia (22%, -3%), winning this year Best Seller award, with Hyundai ending in Third, with 14% share, well ahead of the 4th Renault, with just 6% share (that Captur PHEV is badly needed, if Renault wants to expand its sales).

A final note regarding 2020, the Model 3 and the Koreans will stay strong contenders here, with the first building up on the current success to try and reach 3.000 units this year, and the seconds possibly adding some 50% of deliveries on their current levels, so newcomers should have a hard time reaching podium positions, but i believe the new Renault Zoe could have enough pace to follow the Koreans, while other EVs, like the Peugeot 208 EV or the new VW e-Up! will find their way into the Top 10. 

Denmark November 2019

Model 3 and the Koreans

The Danish market continued on the fast track (+78% YoY) in November, with 8.241 units being registered this year so far, placing the 2019 PEV share at a record 3,9%, a significant jump regarding the 2018 score (2%).

The current leader, the Tesla Model 3, had a slow month, with only 59 deliveries, as the neighboring Netherlands are gobbling up every Model 3 it can find (i think i have written this before...), but with a 700 units advantage over the #2 Kia Niro PHEV, Tesla Denmark should be preparing by now the 2019 Best Seller party for its midsize model...

Below the Tesla Model 3, we have three(!) Korean models, but the November Best Seller was the Renault Zoe, with 124 registrations, its best performance in 26 months (Stock clearance of the old model? Volume deliveries of the new one? Both?), allowing it to climb to #5.

And in the unlikely event that Renault doesn't decide to starve other markets in December, to the profit of the Netherlands, the French hatchback could even aspire to take the 4th place of the Hyundai Kona EV, that is only 63 units ahead.

Another model on the rise is the Mitsubishi Outlander PHEV, that after all these years, has finally cracked this market and is having its best year ever, right now it is #6, and could even try to reach higher spots, depending if Renault and Hyundai decide to starve this market in December. 

Outside the Top 10, a mention to the revised Hyundai Ioniq Electric, delivering a record 40 units, same as the VW Passat GTE, that registered a best ever 30 registrations (in both cases, the age old formula gets proved again: > battery  =  > sales), while the Tesla Model S had its best result since January 2016(!), with 27 deliveries (maybe there was an up-selling effort from the the Tesla sales team?), but the most surprising event were the 23 registrations of the VW Golf GTE (yes, the current Gen. VII, not the future Gen. VIII), maybe the local Volkswagen importer found some units of the PHEV model stored in some barn? 

In the Manufacturers ranking, the race is hot, with Tesla and Kia tied in the leadership, both with 25% share, while Hyundai, with 14%, is firm in the last place of the podium.

Denmark August 2019

Tesla Model 3 and the Koreans

Registrations were up 128%, to 5,484 units so far, placing the 2019 PEV share at 3,5%, a significant jump regarding the 2018 score (2%).

The current leader, the Tesla Model 3, was surpassed by the #2 Kia Niro PHEV in July, beating it with 98 vs 96 units, but despite this, the Tesla nameplate owns 24% of the market, with a sizeable lead over the #2 Kia Niro PHEV. I guess Tesla can order, with 5 months in advance, a Best Seller party here...

Below the Tesla Model 3 lead, we have three(!) Korean models, with 4 of the Top 6 models coming from the Hyundai-Kia ranks.

The only significant change last month was the Toyota Prius PHEV, that jumped two positions, to #8, thanks to 56 registrations, the model best result ever in this market. 

In the Manufacturers ranking, Kia recovered the leadership, with 27% share, switching spots with Tesla (26% share), while Hyundai, with 14%, is firm in the last place of the podium.