The Butlin’s Collection forms a glorious moment in the story of British photography. Butlin’s holiday camps first opened in 1936 and were conceived as a holiday centre for the great mass of working-class families, becoming a familiar part of British culture and folklore. In the late 1960s and early 1970s, the John Hinde Studio produced a series of postcards to be sold at Butlin’s camps throughout the British Isles; it was the job of three photographers, David Noble, Elmar Ludwig and Edmund Nägele to execute the photographs to Hinde’s rigorous formula and standards.

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