Criteo

Tech culture doesn't grow on its own.   It grows through communities that make knowledge faster to share, questions easier to ask, and career growth more accessible to everyone.🧠   In our latest Tech Tomorrow piece, Kini E. explains what it takes to build communities that will thrive and enable stronger, safer, and more connected tech ecosystems.   He also emphasizes the necessity for employers to acknowledge and support those ecosystems over time. For us at Criteo, that means supporting ambassadors, events, meetups, and spaces where knowledge is spread.🧡   Read the full article: https://lnkd.in/eNkexyQG   #TechCulture #companyculture #community

How will agentic commerce change the balance between AI platforms and retailers?   In this episode of The CPG View, our President of Retail Media Sherry Smith shares what conversational shopping could mean for the industry — from how people discover products to how retailers create more relevant customer experiences.   Her perspective: retailers are well positioned to stay at the center of the journey, thanks to the trust they’ve built with shoppers, their role in transactions and fulfillment, and the first-party data that helps power more relevant AI recommendations.   Listen to the full episode with Don “eCommerce” Brett 🎧 https://lnkd.in/eck_QheG   #RetailMedia #AI #CX 

Every shopping moment has the potential to drive performance.   At Shoptalk Europe, we’ll be sharing how we turn real-time shopper and product signals into more relevant advertising across retail media and performance media.   Find us in Barcelona from June 9–11 at booth #E40. Come by to see it in action, talk commerce, and grab a coffee on us. ☕   Book a meeting with our team: https://lnkd.in/eSaN7rtq

The opportunity in travel right now isn’t just demand, it’s conversion. Travelers are approaching decisions differently: more research, more comparison, more intentional choices. 📍🗺️ Our latest Spring/Summer 2026 Travel Pulse report breaks down what’s driving this shift and where marketers can win. Swipe for key insights and read more in our blog post 👉 https://lnkd.in/edkzgmHn

It was fantastic to connect with so many clients and partners at OMR. One of the clearest themes from this year’s conversations is that discovery is changing fast. As AI evolves how consumers search and browse, brands and retailers need new strategies to stay visible and drive performance. That’s exactly what we explored in our masterclass, “Beyond search: The 5 new rules of AI-driven discovery” where Marc Fischli was joined on stage by Véronique Franzen (Publicis Media Germany) and Mario Pumm Bravo (Breuninger) to present findings from our latest Commerce & AI report. Together, they explored how AI is already reshaping commerce, from strategic perspectives to real-world applications. 🎯 Thank you to everyone who visited our meeting space and engaged in our Masterclass. We loved hearing your perspectives and look forward to continuing the discussion on what AI-driven discovery means for the future of commerce.🛒 Want to go deeper? Dive into the full Commerce & AI report here: https://bit.ly/4tnmHia

The future of tech is as much about people as it is about innovation.   So, why haven’t we achieved a culture where everyone feels equally empowered to share their perspective yet? What is still holding the industry back?   In this piece, our CTO’s Chief of Staff, Virginie Lefebvre, takes us behind the scenes of today’s tech culture to unpack current patterns, persisting bias, and explores what it will take to change them.   For us, that means continuing to build a culture where women can be fully present in the most strategic technical roles, including AI, and where inclusion becomes part of how we operate every day.   Read the full interview with Virginie here: https://lnkd.in/gf6EsFYh

Agentic AI may still feel overhyped at times, but it’s already reshaping how consumers discover, evaluate, and decide. At #WebSummitVancouver, our CEO Michael Komasinski will share a reality check on what’s actually changing in AI and commerce, including: 🔹 Discovery expanding beyond search 🔹 AI creating a new, high-intent entry point to shopping 🔹 Trust, relevance, and commerce data as key differentiators for retailers 🔹 Why brands are moving toward a unified AI presence If you’re attending Web Summit Vancouver, don’t miss it: https://bit.ly/4utZPyv

OpenAI’s launch to self-service ads in ChatGPT is a meaningful step forward for the ecosystem, and Criteo has been working closely with their team as this ads pilot evolves. Since announcing our integration in March, more than 1,000 brands are live with campaigns powered by our API integration, spanning both existing clients and brands new to our platform. Early results point to ChatGPT as a high-intent moment in the shopper journey, with marketers increasingly showing an appetite for AI-native media. As we look ahead, our focus is on three priorities: 1️⃣ Keeping the user experience central: Ensuring that ads in ChatGPT are helpful and relevant, aligned with how people naturally explore and make decisions, and increasingly informed by our commerce intelligence to surface the right products for the brands we represent. 2️⃣ Making AI-native media additive for marketers: Integrating emerging environments like ChatGPT into Criteo’s cross-channel advertising platform, and expanding access for small and mid-sized businesses through Criteo GO. 3️⃣ Continuing to learn and scale responsibly: Working closely with OpenAI to test formats, inform roadmap priorities, and use early results to shape how we measure outcomes and unlock new opportunities for marketers. Learn more about our integration with OpenAI and what we’re seeing so far: https://lnkd.in/eU8TbdJu

Discovery should be a window to what's new, not a mirror of what you already know. As AI gets better at knowing what shoppers like, it also risks narrowing what they see. This can create an echo chamber of “more of the same” in recommendations. 🔁 Our Commerce & AI Trends Report highlights a shift: shoppers are looking for experiences that broaden intentional discovery with product recommendations beyond exactly what they search for. For advertisers, this means moving beyond off-the-shelf predictions toward something more powerful: algorithmic serendipity. 👉 Swipe through for the data behind this trend, and explore more in our 2026 Commerce & AI Trend Report: https://lnkd.in/eqhgyXEf

We’re back from a great week at POSSIBLE🌴, where AI showed up in nearly every conversation. What stood out most were the deeper conversations around quality, control, and performance, and how commerce intelligence and AI-driven decisioning can drive relevance for shoppers while delivering real outcomes for brands, agencies, and retailers. To everyone who stopped by the cabana, grabbed an açaí bowl, or joined us for sunset drinks and conversations: thank you. We loved the chance to connect and explore what’s next together.