Lead ads

Lead ads are not available to everyone on Pinterest just yet. If you’re interested in trying them out, reach out to your account manager.

Lead ads help you reach people who are actively looking for, and interested in your goods and services. People on Pinterest share their information with you by filling out a form within your Lead ad, without having to leave the Pinterest app or website. You’re in control of what text appears on the lead form’s description, questions and confirmation sections. Once people have filled out the form, you can download the responses for up to 30 days via the Pinterest Ads Manager or Pinterest API, or by using our integration with Zapier, Salesforce, or Salesforce Sales Cloud.

You’ll set up your conversions campaign first, then create a Lead ad with corresponding lead form made up of the following components:

Call to action: The button someone clicks to fill out the form, such as “Sign up”. You’ll select your preferred call to action from a range of options.

Privacy policy link: A link to your company’s privacy policy so people know how their information will be used.

(Optional) Additional disclosure language: Additional legal language you can add to the lead form’s existing legal language.

Questions: Mandatory prompts people respond to with their information, such as “Email”. You’ll select your preferred questions from a range of options or write your own.

Completion message: The customized message people see once they’ve filled out and submitted the form.

Set up a conversions campaign for Lead ads

Click at the top-left of the page

Under Manage campaigns, click Create campaign

Click Manual Campaign, then Get Started

Below Choose a campaign objective, select Conversions

Select a Campaign name and status, and choose a Campaign budget and schedule

Click Continue

Enter your Ad group details, select a Targeting strategy, enter your Targeting details, and set your Budget & schedule

Under Optimization & delivery, select Conversion data source, then under Select conversion event choose Lead

Select your Bidding strategy

Below Ads, click Create ad

Select an image or video, then fill in the details for your Pin

Click Publish

Next up, you’ll create the Lead ad.

It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to create a Lead ad. You can see those instructions by tapping Web above.

Create a Lead ad

After you’ve set up your conversions campaign, you’ll see a Lead ad section under Choose a format. After selecting Lead ad, follow the steps below to create a Lead ad.

Enter your Ad Name (which will only be visible to you)

Enter your Destination URL for people to visit after they complete your lead form

Click below Call to action to select one for your Lead ad

Click below Lead form

Enter a Form name (which will only be visible to you)

Click to the right of Questions

Click Add a question to add additional questions to your form

Click to the right of Disclosure language

Enter your Privacy policy link URL, optional Additional disclosure language and any policy links

Click Add policy link, then enter a Link label and Link URL

Click to the right of Completion message

Enter the message you’d like people to see after filling out your form

Check the box next to Accept terms

Click Finish

Click Publish at the bottom-left of your screen

It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to create a Lead ad. You can see those instructions by tapping Web above.

Download your leads

Leads can be downloaded from the Ads Manager reporting page. You can set the date range at the top of the Reporting page to a maximum of 30 days.

Note: Lead ad data will be deleted 30 days after the lead has been submitted and cannot be retrieved.

If you’re accessing a Pinterest business account as an employee, you must have admin level access to be able to download and manage lead data.

First, you’ll create a lead column, as well as a cost per lead column on your reporting table so you can access this data.

Click at the top-left of the page

Under Manage campaigns, click Ad reporting

At the top of the table, click

Scroll down to Engagement

Select Lead and Cost per lead

Click Apply

Optional: Click Save table to save this filter in your table for future use

Once you’ve created these columns, you can download your leads.

Click at the top-left of the page

Under Manage campaigns, click Ad reporting

Click the Ads tab at the top of your table

Next to Targeting breakdown, click Table, and then select Lead ads filter

In the Leads column in the table, click Download

Click Download again to confirm

It looks like you're reading this from a mobile device. At the moment, you'll need to use your desktop to create a Lead ad. You can see those instructions by tapping Web above.

Use the Pinterest Lead ads Integrations app on Zapier to transfer lead data from Ads Manager to your Customer Relationship Management (CRM) system. The app lets you connect Ads Manager to Zapier, and then to your CRM. You can transfer data from a specific lead form, or transfer all data from a Pinterest ad account.

You’ll need a paid Zapier plan

Search for your CRM system at zapier.com/apps to confirm it’s supported

Make sure you have admin level access for the Pinterest ad accounts

Transfer lead data from a specific lead form

Remember that each new lead form needs a new Zap.

Open your Zapier dashboard page

Click Create Zap at the top-left corner

In the search bar at the top of the screen, search for “Pinterest Leads app” then select the latest version

Click the empty field below Event, then select New Lead

Click Continue

Click Sign in, then enter your Pinterest login details

Click Give access

Click Continue

Click the empty field below Ad account, then select the Pinterest ad account you want to to transfer lead data from

Click the empty field below Lead form, then select the lead form’s name

Click Continue

Click Test trigger

Click Continue with selected record

Search for and select the app that corresponds to your CRM platform

Click the field below Event and select an action

Connect your CRM account by logging in

Click Continue

Fill out the fields to set up the data you want to send over to your CRM platform

Click Continue

Click Test step, then check your CRM system to make sure lead data is successfully sent

Click Publish

Transfer all lead data from an ad account

Open your Zapier dashboard page

Click Create Zap at the top-left corner

In the search bar at the top of the screen, search for “Pinterest Leads app” then select the latest version

Click the empty field below Event, then select New Lead

Click Continue

Click Sign in, then enter your Pinterest login details

Click Give access

Click Continue

Click the empty field below Ad account, then select the Pinterest ad account you want to to transfer lead data from

Click Continue

Click Test trigger

Click Continue with selected record

Search for and select the app that corresponds to your CRM platform

Click the field below Event and select an action

Connect your CRM account by logging in

Click Continue

Fill out the fields to set up the data you want to send over to your CRM platform

Click Continue

Click Test step, then check your CRM system to make sure lead data is successfully sent

Click Publish

The Pinterest Lead ads Salesforce app lets you transfer lead data from Ads Manager to Salesforce Sales Cloud.

To get started, you’ll need to:

Be using the Enterprise edition of Salesforce Sales Cloud or higher, as well as Salesforce’s Lightning Experience version

Have admin/owner access for the Pinterest ad account you want to integrate

Be a Salesforce Org Admin

Note: If you also have Salesforce Marketing Cloud and want to transfer lead data there, you’ll need to use Marketing Cloud Connect after you set up the integration.

Set up

Install Pinterest Lead ads for Salesforce Sales Cloud from AppExchange

Follow the installation process

Open Pinterest Lead ads from Apps selection

Complete configuration

Click Setup at the top of the screen

Click Configuration

Click Authorize

In the pop-up, select Allow

Set up the advertiser account

Click Advertiser Accounts at the top of the screen

Click New at the top-right of the screen

In the pop-up, click Authorize, then click Give access in the following pop-up

From the list below Advertiser Account, select the advertiser account of which you’re an admin

Click Save

Add required fields

Scroll to the bottom of the screen to the Static Value Assignments section, then click Add Assignments

If your lead form does not ask for company, you’ll need to add static values for each of them

In the field below Salesforce Field, select Status

In the field below Value, select Open - Not Contacted

Scroll up to the top of the screen, then click Save

Connect lead forms

At the right-side of the screen, click the dropdown arrow next to Lead Forms

Click New

In the pop-up, select the lead form from the list below Lead Form

Click Save

Map custom questions

Click Edit next to Lead Form Data Mapping

Click Add Mapping

Below Field Mappings, select corresponding questions below Salesforce and Pinterest

Below Picklist Value Mapping, click [pencil icon]

In the pop-up, click Add Mapping

Match the fields as needed, then click Done

Click Save at the top-right, next to Lead Form Data Mapping

Click Subscribe, then click Subscribe again in the pop-up to confirm

[optional] Enable duplicate records

Enable duplicate records in Salesforce so all Pinterest lead data is transferred, instead of losing duplicates which may have additional information submitted by people.

Click Setup at the top-left of the screen

Click Data at the left-side of the screen

Select Duplicate Management, then click Duplicate Rules

Click Standard Lead duplicate rule

Click Deactivate

[optional] Troubleshoot

If you’re experiencing issues, troubleshoot using the following steps.

Click Package Logs

Below Package Log Name, click the log you want to review

Review the information to determine a fix, or share the details and your subscription integration mapping with your Pinterest account manager

If you cannot transfer lead data using Zapier or Salesforce Sales Cloud, you have the option to build a custom integration via The Pinterest API for Lead ads.

Integrate your Pinterest Lead ads with Salesforce Marketing Cloud (SFMC) to automatically sync your Pinterest leads between both accounts.

Prerequisites

Before you begin the integration process, you’ll need:

An account on Salesforce Marketing Cloud Engagement

At least one lead ad created on Pinterest

Admin/Owner access to the Pinterest ad account you’ll be integrating.

Setup

Go to the Install Page

Click the Install button in the right-hand corner. Refresh the page when the install is complete.

In the Salesforce Marketing Cloud, click AppExchange in the navigation bar

Under AppExchange, select Pinterest Lead Ads

Click Connect and log in using your Pinterest credentials

Select the Pinterest ad account you’d like to use and click Next

Choose the lead form you’d like to use and click Next

Select the Subscriber Key to connect the lead form to a new data extension within Salesforce Marketing Cloud.

Click Submit and Authorize to complete the integration process.

Send test data (Optional)

Click on the Send test data button
Go to the Data Extension associated with the integration.
Verify that the test record has been correctly marked with TEST_API in the LEAD_ID column.

Deleting connections and extension

If you delete your SFMC connection after integrating with Pinterest then new leads won't sync automatically and the created data extension won't be deleted. You can remove the associated data extension manually in SFMC.

If you delete the data extension Pinterest won't be able to insert lead data records.

Troubleshooting

If you can’t install the package:

Identify Your Website Stack:

In Salesforce Marketing Cloud, determine your website stack (ex. S4, S6, S7, S10, S11, S12, S13, S50, S51) based on your account URL.
For additional assistance, refer to the Salesforce Help Center for guidance on identifying the correct stack.

Modify Installation URL:

Replace the "s13" in the following URL with your identified website stack:
https://mc.s13.exacttarget.com/cloud/#app/Administration/InstalledPackages/6105e5dc-70ad-4996-b8b9-0765b298753c/install

Still need help?

collection_fields