Buymedia®

🙌 We're excited for Buymedia to be included in the first issue of the IPAi Forum. Our founder and CEO Fergal O'Connor shares his expertise on what is next for #AI and #advertising . Fergal says: "We can test which creative works best, which ad lands well, and in what channel because of the analytics we use for measurement. And the data doesn't lie. By continuous testing and learning we can identify high-performing platforms as well as those that aren’t performing as expected. But this is an iterative process, which must be carried out and observed over time. Those with the strongest dataset will perform better over time. " We’re grateful to IPA (Institute of Practitioners in Advertising) for including us, and we look forward to contributing more to the conversation on the future of AI in advertising. Check it out in full here: https://lnkd.in/emg7DuYY #Advertising #AI #MediaPlanning #AIPoweredAdvertising #DigitalAdvertising #AdTech #DataDrivenAdvertising #Innovation #Buymedia Platform94 Dogpatch Labs Enterprise Ireland UK Western Development Commission We Are Global Irish

👏 Delighted to see our work with Beacon CARE Fertility featured in Adworld! At Buymedia, we were proud to oversee the media planning and strategy for this beautiful campaign. Using our data-driven platform, we identified the optimal channels to reach the target audience, leveraging VOD and AdSmart TV as the main drivers alongside social and digital. Our research revealed some interesting audience insights that allowed us to strategically align impressions with programming that over-indexed with the target demographic - ensuring the message reached the right people at the right moment. As always, it was a genuine pleasure working with Ann M. Cullen and the team at Beacon CARE Fertility who are very passionate about everything they do. Kudos to Bonfire Dublin for producing such an emotionally resonant creative. 👏 Proud to have been part of bringing this beautiful campaign. Here's to more impactful work ahead! 💙 https://lnkd.in/dg3x6z_4 #MediaPlanning #DataDrivenAdvertising #BeaconCAREFertility #Buymedia #Bonfire #AIPoweredAdvertising #AdTech

We're honoured to be part of this thriving Celtic community that helps businesses connect, innovate and build partnerships. 🙌

Feeling the post-holiday slump this Blue Monday? We've got something to cheer you up.💙 Juggling multiple tools and ad channels for a single campaign can feel overwhelming, but Buymedia brings everything together in one centralised platform. By combining deep media expertise with cutting-edge AI we help you to streamline your advertising process and start the year strong. ✅ What You Get: ✨ One Dashboard, Total Control - from day one, see every active campaign, spend, and priority across all your brands at a glance. ✨ Know Your Audience Like Never Before - our AI-powered Persona Builder helps you create detailed audience profiles (down to lifestyle habits and media-consumption patterns), so your targeting is smarter and more personal. ✨ Plan with Confidence - input your budget, campaign dates, and objectives, and our Smart Planner automatically generates a tailored media plan with dynamic budget allocation and predicted reach & frequency. ✨ Speed + Expert Oversight - once your plan is ready, our media specialists review and help finalise it. Then it’s simple sign-off, upload your ad creative, and our platform handles your submission to media sellers. ✅ Say goodbye to campaign chaos and post-holiday stress - Buymedia makes advertising easy, even on Blue Monday. 🔗See it in action: https://lnkd.in/e7P2CcEf #BlueMonday #AdTech #AI #AdvertisingMadeEasy #StreamlinedAdvertising #MediaPlanning #MediaBuying #SmartPlanner

Behind every great entrepreneur? Someone who helped them think bigger. In Fergal O'Connor’s conversation with Jeannette Linfoot from The Brave Bold Brilliant ® podcast , he shares why mentorship isn’t a “nice to have”,  but essential to challenge assumptions, widen perspective, and steady the ship when things get messy; an important reminder on International Mentorship Day. Watch the full podcast here: https://lnkd.in/e4-2_XPa #Buymedia #InternationalMentorshipDay #Mentorship #BBB #BusinessPodcast

Is more always better? Today's media buyers face more channels, more data, more touchpoints than ever. But cutting through complexity means focusing on what matters: the insights that actually move the needle, not just accumulating more information. Discover how Buymedia delivers precision in a complex landscape: https://lnkd.in/epUHD2Wx #MediaBuying #Buymedia #AIinAdvertising #UKSMEs #Adtech #PredictiveAnalytics

🤯 Today’s marketers are expected to do more with less. Tighter budgets. More channels. Higher expectations. And yet… still no clear, real-time view of what’s actually working. The result? ❌ Guesswork in budget allocation ❌ Wasted spend and missed opportunities ❌ Hours lost to manual reporting ❌ Decisions made without confidence At Buymedia, we believe media investment should feel less like a gamble and more like a strategy. That’s why we built a centralised, data-driven advertising platform that brings everything together in one place. From planning and buying to management, reporting and performance forecasting, Buymedia gives marketers the clarity, control and insight they need to invest smarter and move faster. No noise. No silos. Just better decisions, backed by your data. 👉 Ready to take the guesswork out of your advertising? Discover how Buymedia helps marketers turn complexity into confidence Book a demo today: https://lnkd.in/e7P2CcEf - no fee and no obligations attached. #MarketingStrategy #AdTech #DigitalMarketing #OmniChannel #MarketingClarity #DataDrivenAdvertising #MediaBuying #MarketingTools #AIinAdvertising #MarketingInsights #AdvertisingSimplified #AI

Thank you to UKTN and Kirstie Pickering for featuring our CEO, Fergal O'Connor, in "UKTN’s Future Focus: What’s Next in UK Tech?" As part of the feature, Fergal, alongside respected industry peers, was asked about his predictions for the sector in 2026, from data and AI, to how startups are rethinking growth, efficiency and scale. He explained how data has evolved from being a ‘nice to have’ to the organising force that determines marketing success and will set those companies apart from surviving to thriving. We're glad to be part of the wider conversation about the future of UK tech, and how smarter, more data-driven advertising can help businesses grow. Read the full article here: https://lnkd.in/ex6eQnB5 #UKtech #UKStartups #UKTN #Buymedia #AIinAdvertising #DataDrivenAdvertising #PredictiveAnalytics

Huge congratulations to our Head of Engineering, Galvin Venugopal, and his beautiful wife, Aisling, as they celebrate their wedding today in the stunning surroundings of India! Enjoy your magical day, we can't wait to hear all about it and celebrate with you when you're back. 🎉 Wishing you both a lifetime full of love, laughter, and happiness together from your Buymedia family. ❤️ #BuymediaFamily #WeddingDay #Celebration