Parag Milk Foods

Media Coverage Snapshot | Avvatar Matcha Protein Wafer Bar The launch of Avvatar’s Limited-Edition Matcha Protein Wafer Bar garnered strong coverage across Indian Retailer, Hotelier India, Food Packaging Network, Food Drink Innovations, and Passionate in Marketing. The coverage highlighted Avvatar’s continued innovation in protein snacking, blending global flavours like matcha with functional nutrition, while reinforcing its category leadership in whey protein-based products. #ParagMilkFoods  

Avvatar Engages Gen Z Avvatar collaborated with Hansraj College, University of Delhi, as the Associate Nutrition Partner for Confluence’26. The brand connected effectively with the student community, emerging as a preferred choice on campus. Through engaging interactions, Avvatar received strong positive feedback, reinforcing its growing connect with the youth segment. Kudos to Harsh Nagda and the team for their impactful on-ground activations and thoughtful execution that drove strong engagement. #ParagMilkFoods Subhodeep Roy Solanki Bhakta Chetan Rokade Harsh Nagda

Manchar Meet Aligns Sales Strategy The ROM sales team came together at our Manchar plant for a high-impact annual meet, setting the tone for a focused and ambitious year ahead. Centered on sharper targets, strategic priorities, and growth plans across Gowardhan, Go, and Avvatar Protein, the session drove strong alignment and energy. Meeting Led by CBO Subhodeep Roy the meet reinforced clarity of vision and execution focus. More than a review, it was a celebration of team spirit fueling collaboration, recognizing contributions, and building momentum for a successful year ahead. #ParagMilkFood Subhodeep Roy

Pride of Cows at Parv 2.0, Surat Pride of Cows participated in Parv 2.0, a prominent social event in Surat that brought together the city’s elite audience. Our marketing team set up an engaging stall that attracted strong interest from leading socialites, offering them a firsthand experience of our single-origin promise. The event served as a valuable platform to build awareness and strengthen Pride of Cows’ connect with a premium consumer segment. Kudos to Manjot Benvait, Chirag Beladiya, and the entire team for their excellent efforts in making this participation a success. #ParagMilkFoods

GUJARAT TEAM DRIVES STRATEGIC MOMENTUM The Gujarat team came together for a focused two-day engagement blending on-ground insights with strategic alignment. Day one saw 8–9 cross-functional teams, led by HODs, undertake deep-dive market visits to capture real-time consumer and trade learnings. Day two featured the annual sales meet, led by Akshali Shah and Shubhodeep Roy, driving discussions on growth priorities across Gowardhan, Go, and Avvatar. The initiative reinforced sharper execution, stronger alignment, and a unified roadmap for the year ahead.

MATCHA POWER. PROTEIN INNOVATION - UNLEASHED. Avvatar Protein taps into the rising popularity of matcha with its limited-edition Matcha Wafer Bar, delivering 10g of high-quality protein in a contemporary, on-trend format. By blending a globally trending flavour with functional nutrition, this launch reinforces Avvatar’s focus on driving innovation within the protein category. With very few players exploring matcha in protein snacking, Avvatar positions itself among the early movers shaping the next wave of consumer preferences. Kudos to Production as well as marketing team for the same.

Trust, Quality & Innovation”: Devendra Shah on the Future of Dairy On @news18marathi podcast Devendra Shah, Chairman of Parag Milk Foods, in a candid conversation on the News 18 Marathi podcast, shared his entrepreneurial journey and vision for India’s dairy sector. He highlighted the importance of building trust-led brands rooted in authenticity, emphasizing Parag’s focus on quality, innovation, and consumer-centricity. He also spoke about the evolving Indian consumer, noting a clear shift toward health, protein awareness, and premium dairy products, positioning brands like Avvatar and Pride of Cows at the forefront of this transformation. Reinforcing the company’s philosophy, he underscored that owning the value chain from farm to consumer is critical to ensuring purity and consistency, a key differentiator in today’s competitive dairy landscape. https://lnkd.in/dwxtFh43

Building Stronger Retail Relationships At PMFL, we believe every strong partnership deserves to be celebrated. Our East Sales team recently visited key outlets in Siliguri, sharing a small token of appreciation to thank our retail partners for their continued trust and support. This thoughtful gesture goes beyond recognition it reflects our commitment to building lasting relationships and growing together. Kudos to the team lead by Surojit Mukherjee, the initiative reinforces our focus on collaboration and shared success. #ParagMilkFoods #RunRiseRule

Empowering Futures Through Digital Education At PMFL, we believe that true progress is measured not only by business growth, but also by the positive impact we create within our communities. We recently organized a complimentary MS-CIT certification program for the children of our workers at the Manchar plant facility. This initiative was designed to equip young minds with essential digital literacy skills, ranging from basic computer operations to practical applications, helping them build confidence in an increasingly technology-driven world. At PMFL, we remain committed to creating meaningful opportunities that uplift our extended community and contribute to long-term, sustainable growth. #ParagMilkFoods #RiseRunRule

Strengthening Partnerships, Driving Premium Dairy Growth Thrilled to have this year’s Annual Joint Business Planning (JBP) with Reliance Retail team meet at our office recently. The discussions reflected a strong alignment on customer centricity and a shared ambition to shape the future of premium dairy in India. Our partnership is growing stronger scaling distribution, boosting our premium portfolio, and turning strategies into real impact. Together, we’re unlocking opportunities, delighting consumers, and building a win-win ecosystem for shared growth. #ParagMilkFoods #RiseRunRule