Articles by Vijayanand
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Why Hasn’t LinkedIn Built This Yet?
Why Hasn’t LinkedIn Built This Yet?
If you’re an active LinkedIn user, chances are you’ve hit the “Save” button on posts multiple times, intending to…
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Building BuyerStage: A Tier 2 Triumph with Team Harmony
Building BuyerStage: A Tier 2 Triumph with Team Harmony
As we wrap up this rollercoaster of a year and head into the holiday season, I couldn't resist sharing a candid moment…
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Designing Distinction: The story behind our logo’s unique identity!!!
Designing Distinction: The story behind our logo’s unique identity!!!
Gather around; it's storytime. Today, I want to take you on a journey – not a Tolkien epic, but the backstory behind…
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Behind the Build: Crafting Buyerstage over off-the-shelf solutions
Behind the Build: Crafting Buyerstage over off-the-shelf solutions
In my previous article, I shared about the rollercoaster journey of birthing Buyerstage into existence - a tale…
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Buyerstage: The genesis of our journey!
Buyerstage: The genesis of our journey!
Ah, the summer of 2021, when the sun was shining, and we decided to turn our dreams into reality by venturing into the…
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Evolution of Recruitment: From Transactional to Sales and Marketing Approach
Evolution of Recruitment: From Transactional to Sales and Marketing Approach
Recruitment has undergone a significant transformation over the years, moving away from its traditional transactional…
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Are you a modern recruiter? A self-assessment guide for Recruiters
Are you a modern recruiter? A self-assessment guide for Recruiters
Regularly assessing our skills and expertise in light of market trends is a crucial step in career development…
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The Founder-Recruiter Connection: Startup founders can relate better to a day in the life of recruiters.
The Founder-Recruiter Connection: Startup founders can relate better to a day in the life of recruiters.
What are some specific areas in business where manual tasks are still prevalent? In the age of AI and automation, most…
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Vijayanand Kailash shared thisA chapter closed. A new one taking shape. "Some hoodies are just merch. This one’s a milestone." — I still get a rush every time I wear the Buyerstage hoodie. After Buyerstage’s exit, I stepped into Conquer as Managing Director to help scale the business across the US and Europe. The last 7 months were hands-on in the best way—building teams, sharpening execution, and keeping product and growth tightly aligned. In December, I wrapped up both journeys and took a pause. Two paths were obvious. 🫰 One was familiar—go back to founder mode and start from a blank page. 😍 The other was equally compelling: join a growth-stage company where the real challenge is scale, not start. Picking up the second one now. Here’s what I bring to the table: - Own and run the full product organization — engineering and product, end to end - Translate market and GTM signals into decisive product bets - Build and scale teams that execute with clarity, speed, and accountability - Bring founder-level ownership to help businesses scale globally I’m available to step in immediately. If you’re building something ambitious and want someone who’s comfortable owning the messy middle, let’s talk. #opentowork
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Vijayanand Kailash shared thisAnother Big Move. 🚀 Some decisions don’t feel dramatic when you make them — only when you look back. March 2021 was one of those. People reminded me that 90% of startups fail. I wanted to find out where I’d land. The last 5 years delivered that and more. I learned how to run a SaaS business end to end — GTM, customers, revenue, hiring teams, and building resilience when things weren’t obvious. That journey led to Buyerstage being acquired by Conquer. 🎯 Since the acquisition, my focus was simple: set up the team, ensure a smooth transition, and close this chapter the right way. That work is done. ✅ Today, I’m moving on from Conquer. What’s next? 🤔 A new role, another startup, or something entirely different — I haven’t decided yet. After 5 straight years, I’m taking a 10-day break 🌴 to reset. I’ll decide what’s next in January. For now, I’m between chapters — ending one I’m proud of, and giving the next one room to begin. Engineering → Product Management → Startup → Acquisition → ⁉️ (stay tuned) Wishing you all happy holidays, Merry Christmas, and a great New Year ahead. 🎄✨
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Vijayanand Kailash posted this“If Your Startup Can’t Match Your Market Salary, What Are You Really Building?” Post-acquisition, many early-stage founders reach out to me to learn from our startup journey. A pattern keeps showing up. Almost every founder I speak to is highly employable. They could be earning a strong market salary at another company today. Yet, they’ve been building their own startups for many months and years — while drawing 1/5th of what they’re actually worth. So I ask a simple question: 👉 When do you expect to start paying yourself your real market salary? The answer is often an uncomfortable pause… followed by: “I don’t know.” When I ask why they’re building, the answer is almost always thoughtful: “We see a real problem.” “We want to make customers’ lives easier.” “We genuinely believe in this solution.” All valid. All respectable. But here’s the hard truth 👇 Many are struggling to sell that amazing solution built purely out of passion. Let’s be honest about something uncomfortable: A business exists to make more money than your market salary — not less. If after many months you’re still unable to pay yourself even what the market would, then this is not sacrifice. It’s not grit. It’s delusion. What you’re building is not going to save the world. If it disappears tomorrow, the world will move on. Which means sales and monetization are not optional milestones — they are the only proof that what you’re building deserves to exist. If you don’t see a clear path to at least your market salary — and you’re not actively navigating that path within the first 12 months — then you must stop romanticizing the struggle. At that point, continuing without revenue clarity is not bravery. It’s bullshit. Build businesses to make money. Everything else is a story we tell ourselves to avoid the hardest part — selling.
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Vijayanand Kailash shared thisThrilled for AIBoomi ONE! Eager to engage with AI innovators as we imagine how vibe coding could reshape what’s possible in the no-code/low-code world. With 16+ years in SaaS and the Buyerstage acquisition under my belt, I’m eager to share insights and learn from the community. #AIBoomiONE
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Vijayanand Kailash posted thisHere’s why I always tell people to choose the work-from-office option whenever possible. Back in 2013, when I was at Zoho, working on a no-code app builder(Zoho Creator), I pitched an idea to my manager: “Instead of building apps from scratch, why don’t we auto-generate forms and reports based on the app name? If someone types ‘Order Management,’ we detect ‘Order’ and build the basics automatically.” He asked, “And what if the user types ‘Sales Order’? ‘Work Order’? ‘Purchase Order’? Or even something like ‘Recorder’?” With full confidence, I said, “Keyword matching.” He replied, “The problem is huge, and it cannot be solved.” We nodded, agreed it was too big, and moved on. But while we were giving up on it, somewhere else an engineer with the same dreams, but in the right environment, with the right team, kept pushing on the same problem. That perseverance eventually became what we now call AI, LLMs, and agents. Zoho didn’t limit me—in fact, Zoho is what shaped me and gave me the foundation to build a company of my own. I owe a lot to it. But this experience taught me something deeper: Your environment influences the size of problems you believe you can solve. Your college. Your office. Your city. Your environment. Choose them wisely—they determine the ceiling of your imagination.
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Vijayanand Kailash posted thisEinstein said: “Not everything that counts can be counted.” Pretty sure he was talking about SDR open rates. Because in a recent SDR huddle, one rep proudly told me they were getting a 90% open rate. So I asked, “Nice! What about the reply rate?” Immediate response: “Ahm… yeah… it’s not that great.” Which basically means the reply rate is so low it’s not even worth bringing up. Likely under 1%. And honestly, that didn’t surprise me. Most teams obsess over subject lines because “getting the open” feels like the first problem to solve. That mindset pushes you in the wrong direction fast — you end up optimizing vanity metrics and hitting dead ends. Here’s the truth: The real problem isn’t getting opens. It’s getting meetings. And for that, the question isn’t “How do I write a better subject line?” It’s: “Who is actually likely to reply and say yes?” Once you know who is ready or warming up, almost any decent subject line, email, or cold call script will work. Finding those people is the hard part. Should you rely on third-party “intent” vendors for this? No. Start with first-party signals — the stuff that shows real, self-initiated interest in you: - Website visits - Profile views - LinkedIn post engagement - Followers - YouTube subscribers - People from the same account showing repeated activity And don’t rush. If someone visits your website once, don’t jump on them instantly. Let the signal strengthen: multiple visits → content download → multiple people from the same account → more engagement. Now you have actual intent. That’s when your email lands. That’s when your call converts. That’s when a meeting almost feels… easy. Outbound isn’t broken. We’re just solving the wrong problem.
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Vijayanand Kailash shared thisSometimes, one connection, one coffee, and one conversation can change everything. Back in December 2024, a similar chat sparked the foundation for the Buyerstage (Acquired by Conquer) acquisition. Had another fantastic meeting with Shubham Kolkar at the Salesforce office — and over coffee again. This time, the conversation went beyond startups and business, blending personal perspectives and future possibilities.
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Vijayanand Kailash shared thisBrilliant SDR 🫡 ➡️ Understand what matters to your prospect ➡️ Say what the prospect want to listen ➡️ Now, offer what you have Simply Smart 👏 👏 👏
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Vijayanand Kailash liked thisVijayanand Kailash liked this15 Years & Counting… 🎉 15 Years ago , I walked through the door not knowing what to expect. What a journey it has been! When I look back, I'm filled with nothing but gratitude. None of this would have been possible without the incredible people I've had the privilege of working with my colleagues who became friends, mentors who became guiding lights, and teams that made every goal feel achievable. A huge thank you to Zoho for being the place where I could grow, contribute, and thrive. 15 years of trust, opportunity and for pushing me better every single day. Here's to what's ahead. The best is yet to come. 🚀 #WorkAnniversary #15Years #Grateful #Teamwork #Growth #Zoho #Milestone
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Vijayanand Kailash liked thisVijayanand Kailash liked thisHello from BPC Denver! The Responsive crew is here and we’re loving all the great conversations. If you haven’t yet, stop by booth 127 for a t-shirt and a demo and reach out if you’d like to meet!
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Vijayanand Kailash liked thisVijayanand Kailash liked thisI have spent 15+ years building B2B databases. Let me share an uncomfortable truth : Much of B2B Intent data is fundamentally flawed. Why? Because most of this data is built from B2C traffic and a consumer context. Overview : Here’s how it works: - Someone reads an article on cnn.com that happens to contain B2B keywords like “AI Agents”. - The publisher traffic gets deanonymized to a company and a contact. - Suddenly that company starts surging and the contact is scored high for Intent for “AI Agents” or other B2B keywords that matched on the page. This is not Intent. This is at best, weak inference sold to you as precision marketing. And this problem will only get worse as more users shift to LLM for early research; while Intent providers keep expanding taxonomies to inflate intent inventories. The next time you speak with an Intent data provider, ask a simple question: How much of your B2B Intent is built from a B2C context ? Background: That idea of intent is still powerful. What is broken is the way it was built. At Zeer, we started with a simple question : How can we match buyers and sellers more intelligently. To do that, we used AI agents, built product taxonomies and crawled B2B conversations to understand what buyers actually needed and which vendors were the best fit. In the process, we ended up rethinking Intent from First principles. Here is what I believe the future of B2B Intent looks like : 1. AI tools for the Buyer We are building buyer agents to engage, evaluate and score vendors on their behalf. Using Zeer, buyers can announce their intent, request for information and invite the best fit sellers into a process based on actual need. 2. B2B-native Intent feeds ZeerAI intent is built from real B2B conversations - not consumer content repurposed as B2B intent. The tradeoff is obvious. While our weekly Intent feed may look similar on the surface to some legacy providers, we have far higher signal quality with lower volumes. 3. Personalized Signals Traditional Intent has been one size fit all. We can do that too. But we can also deliver an account-specific feed with additional columns and “personalized signals” built from semantic understanding of content. Ex: a competitor of Salesforce can ask: - Which accounts are demonstrating "frustration" with salesforce or - Which contacts are showing “strong willingness to learn” about CRM topics ? 4. Instant AI surveys or followup questions from the Intent audience Intent should not stop at detecting signals. It should enable you to ask follow up questions. At Zeer, we are building solutions that let you get instant AI answers from the audience showing Intent. Conclusion: Better B2B Intent and better matching of buyers and sellers will be foundational to the future of B2B. Companies that align more intelligently with their customers, vendors and employees will reduce churn, reduce wastage and accelerate growth faster.
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Vijayanand Kailash liked thisVijayanand Kailash liked thisWe didn't just build a platform; we engineered a system that could handle the weight of a nation’s trust. Moving from one order every few days to over 1,00,000 daily orders required a relentless focus on 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 Reaching ₹1,500 Cr Annual Revenue and hitting profitability proves that when you combine 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐎𝐛𝐬𝐞𝐬𝐬𝐢𝐨𝐧 with 𝐄𝐧𝐝 𝐭𝐨 𝐄𝐧𝐝 𝐎𝐰𝐧𝐞𝐫𝐬𝐡𝐢𝐩, scale becomes inevitable. To our users, thank you for trusting us with your health. And to all the MediBuddies who built the infrastructure, hardened the architecture, and scaled the dream: thank you. The climb continues until high quality healthcare is accessible to a billion people. #MediBuddy #HealthTech #DigitalHealth #TechnologyLeadership #EngineeringExcellence #ScalableSystems #PlatformEngineering #CustomerObsession #ExecutionExcellence #HealthcareInnovation #TechForImpact #FutureOfHealthcare #Profitability #Leadership MediBuddy Satish Kannan Anurag Bhatnagar Seema Vijay Singh Kuldeep Singh Sonal Gupta Adhithya Parthasarathi Chandan Agarwal ASHOK SN Nijil George Anuj Arora Sidhartha Mehra Dr. Gowri Kulkarni Kishor Balbudhe Rishabh Nagori Devidutta Pattnaik Jaspreet Singh Sagar Saha Harshavardhan Nookala
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Vijayanand Kailash liked thisVijayanand Kailash liked thisHere's the biggest #accomplishment of my career thus far: Last year, I joined Get My Parking as the marketing manager, and when I told people, they said "parking.. software..?" Yes! Parking software! My team is small, but I often run out of space when I try to capture all that we do. In short, we're shaping the world of #AI in parking, helping parking operators and even educating parkers. All of this from a marketing team who can't drive 😜 Well, we drive results anyway 😎 And a month ago at Get My Parking's 10th annual award show, my team was crowned the best department of the year 🤓 I almost couldn't believe it cause this team barely existed a year ago. Now we're kicking ass and collecting names, customer names that is! This journey has been wild, and I've been blessed with a fun, brilliant group who are equally passionate about not just doing things but doing it right. So excited to see what else the world of parking has in store for us!
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Vijayanand Kailash liked thisVijayanand Kailash liked thisThe majority of AI conversations in sales starts with the same question -which vendor should I buy? The question that actually matters is what problem am I trying to solve or do I have the data to solve it, and is AI actually the right tool for that problem right now? Most skip those questions and go straight to vendor evaluation. Then they have an AI tool that their team doesn't use, running on data that isn't complete, solving a problem that was never really understood. The leaders who are getting real value from AI started with a very specific question. The ones who aren't started with a budget and a mandate to "do something with AI." Conquer will be at Gartner this week to discuss!
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Vijayanand Kailash liked thisVijayanand Kailash liked thisSalesforce spent years selling "Customer 360." One unified view. One pane of glass. One place for every team to understand the customer. Then Benioff drops "Headless 360. No browser required. API is the UI." That's not a product update. That's the market leader admitting the UI-centric model isn't enough anymore. The system of record is still valuable. But the system of action? That's up for grabs. What happens when: → SaaS becomes infrastructure, not the product → Agents own the workflow, not dashboards → The "user" making 10,000 API calls a minute isn't human We dug into all of this on the latest Outbound episode with @Ramesh Ravishankar. Where the agent-native thesis is right. Where it's dangerously wrong. And what it actually means if you run a sales team on Monday morning. 🎙️ Link in comments.
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Vijayanand Kailash liked thisVijayanand Kailash liked thisSpotted Sridhar Vembu, Founder of Zoho at the airport recently. And for a moment, I almost walked past him. No entourage. No loud presence. No visible markers of someone who has built one of India’s most respected global technology companies. Just a man in a simple South Indian attire, quietly standing in the queue like everyone else. What struck me wasn’t just who he was but how effortlessly grounded he seemed despite everything he has achieved. In a world where success is often associated with visibility, there was something incredibly powerful about that simplicity. I had the opportunity to briefly speak with him and click a picture, and I walked away genuinely inspired. Encounters like these are a reminder that true stature rarely needs announcement. The most impactful people often carry success with humility, clarity, and quiet confidence. As I continue reflecting on the kind of leaders, teams, and problems I want to work alongside, this felt like a masterclass in substance over noise. #Leadership #Humility #SaaS #CustomerSuccess #TechLeadership #CareerGrowth #ProfessionalGrowth #LeadershipLessons #Inspiration
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Vijayanand Kailash liked thisVijayanand Kailash liked thisSearch is changing faster than most SEOs are willing to admit. We need someone who's already three steps ahead. ━━━━━━━━━━━━━━━━━━━━━━ 🔍 We're hiring: Organic Growth Manager (SEO/GEO) 📍 Hybrid · Bangalore 🏢 Epic Slope Partners ━━━━━━━━━━━━━━━━━━━━━━ We don't want a keyword researcher who calls themselves a strategist. We want someone who has broken a site and fixed it before the client noticed. Someone who reads Google's patents for fun and has strong opinions about crawl budget. Someone who can walk into a founder's office, spot three critical SEO failures in 10 minutes, and leave them feeling smarter, not smaller. You'll own client SEO strategy end-to-end, technical audits, GEO playbooks, GTM/GA4 implementation, weekly performance calls, for a portfolio of global SaaS brands. No hand-holding. No bureaucracy. Full ownership. 𝗬𝗼𝘂'𝗿𝗲 𝗼𝘂𝗿 𝗽𝗲𝗿𝘀𝗼𝗻 𝗶𝗳: ✦ 5+ years in SEO, real agency or SaaS work, not vanity projects ✦ Technical SEO is your home turf (crawl, indexation, schema, site architecture) ✦ You have a POV on GEO and you can defend it in a room ✦ You can explain a broken sitemap to a non-technical founder in 30 seconds flat ✦ You automate the boring stuff, because why wouldn't you? 𝗪𝗵𝗮𝘁'𝘀 𝗶𝗻 𝗶𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂: → Founder-level access and influence → Global SaaS client portfolio to grow your craft → Flexible comp for the right person → Hybrid setup in Bangalore → A team that takes SEO as seriously as you do Tag someone who eats crawl reports for breakfast. 👇 #SEOJobs #HiringNow #OrganicGrowth #SEO #GEO #TechnicalSEO #SaaSMarketing #EpicSlopePartners
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Product Management and Technology Club | SIBM Pune
Presenting this week’s edition of our Weekly Product Newsletter, written by Abhishek Chauhan. This issue dives into the evolving world of Growth Product Management - a discipline reshaping how modern products scale, retain users, and build sustainable growth engines. Read the full article here:https://shorturl.at/4Up1G
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Product Faculty
Gemini Head of Product: Vibe coding is emerging as a core PM skill. Madhu Gurumurthy nailed it. The PRD isn't dead. It just comes later. The old process was: Idea → Lengthy PRD → Debate + Refine PRD → Build The new process is: Idea → Brainstorm with AI → Vibe Code Prototype → Team Experiences It → Refine → PRD → Build The PRD is still needed to codify: 1. Non-goals 2. Strategic fit 3. Hypothesis and metrics 4. Approvals, checks, and evals 5. Anything else people need to align on So how can you shift to this new way of working? AI PRDs guide → https://lnkd.in/d8rmxjk7 Prototyping guide → https://lnkd.in/eZwgQNq2 Vibe coding interview guide → https://lnkd.in/eQegAV86 AI is changing PM fast - as fast as I've ever seen - Aakash Gupta! P.S.: If you would love to know more about our #1 AI PM certification (3,000+ AI PMs trained, 500+ reviews, and dozens of PMs getting AI adjacent promotions), go here for $500 off: https://lnkd.in/dEqju4MU
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Asheesh Varshneya
Finance teams are evolving faster than most people realise. What used to be reporting and reconciliation is becoming automation, intelligent systems and AI-driven decision layers. AI is starting to reshape how finance operates. At Razorpay FTX26, we’re opening up the Circle of Expertise - an open space where builders, operators, can discuss how financial infrastructure is changing and what the next phase might look like. I’ll be talking about the rise of AI-powered finance and if you’re building or running finance systems and have a question about the future of finance, send it through, I’ll answer it live! Drop it here → https://lnkd.in/gEU_9sNF The LaLit Ashok 🗓️12th March, 2026 https://lnkd.in/gcRM3x8K
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HelloPM
Most PMs fail because they track the wrong metrics. Early in your PM journey, everything looks important: ARPU, CAC, CLTV, Churn, Conversion Rate, MRR, DAUs & MAUs, DAU/MAU, Session Duration, Bounce Rate, Retention Rate, Actions per Session, NPS, AOV, CTR. Dashboards fill up fast. But decisions don’t get clearer. We saw this gap repeatedly: PMs knowing the names of metrics, but not knowing what decisions each metric should drive. We broke down these 15 product metrics from first principles. Not as textbook definitions, but as tools to answer real product questions: - Are users finding value? - Is growth sustainable? - Are we building the right things? The goal isn’t to memorize metrics. It’s to build judgment. If you’re serious about leveling up as a PM, this is table stakes. If you’re curious how AI is changing what PMs measure, prioritize, and decide, check out Ankit Shukla’s free AI PM 2026 Masterclass, where he goes deeper into this shift- https://lnkd.in/g6pB2FVp And if you’re a recruiter hiring product talent, this is exactly the kind of product thinking we’re quietly building at HelloPM- https://lnkd.in/gDwYaHga More deep dives like this are coming soon on the HelloPM YouTube channel- https://lnkd.in/gdzx74A7 Which product metric do you still find the most confusing or overused? 👇🏽
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Kirat Singh Chhatwal
UPI Hits Record 707 Million Daily Transactions – India’s Digital Leap Continues 🚀 India is setting new benchmarks in digital payments, with UPI crossing 707 million daily transactions — a massive milestone showcasing its deep-rooted adoption. What’s next? The future is cardless, phoneless, and frictionless: 🔹 Palm Scanning Payments – Biometric-based, ultra-convenient, and secure. 🔹 Face Recognition Payments – Seamless verification with just a glance. Already being piloted in sectors like retail and transit. 🔹 Delhi Metro’s "Multiple Journey QR Ticket" – A smart, app-based virtual pass gaining serious traction among commuters. These innovations reflect a future where your face or palm could be your wallet — no cards, no phones, no OTPs. #growingindia #digital
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Marketing Mind
In an eye-opening roundtable, Amit Relan, CEO and Co-Founder, Vineet Mathur- Chief Growth Officer and Dhiraj Gupta- Co-Founder of mFilterIt break down the hidden machinery of ad fraud, revealing how bots distort performance, erode trust, and threaten the very economics of digital advertising. Read more: https://lnkd.in/g9pU5q-r Story by Masaba Naqvi #MarketingMind #mFilterIt #Advertising
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Amar Srivastava
The role of product managers is evolving fast. I sat down with Saurabh Agarwal (VP Product Management - JioHotstar, ex-Google and LinkedIn) to decode what’s changing and what will not in the field of product management in the next few years. It was exciting to interact about his decade plus learnings on building products for 500 million+ Indians that most of us use daily along with uncovering how they came up with the ideation of the much revered Max-view feature in Hot-star, that went from idea to launch just in 6 weeks, as first ever vertical content consumption for live sports globally! Not just that, we covered the following elements in the conversation ✅ Engineer → PM → org-builder: how the scope and stakes grow ✅ Judgment vs data: when to trust instincts over dashboards ✅ The MaxView story: from insight → prototype → launch in ~6 weeks ✅ Product trade-offs at true billion+ internet scale ✅ Designing for India’s Next Half Billion (NHB) users ✅ Where AI is actually reshaping PM & design ✅ Why simplicity beats cleverness in execution He also dropped a bunch of timeless nuggets on velocity, taste, and building for constraints. Thanks to Rati and team at Product x People for the invite. Link to the full conversation in comments. #productmanagement
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