Vineeta Makhija

150 MQLs. 50 SALs. 25 meetings. 35% reduction in CPLs (MQLs).
Rebuilt demand gen infrastructure for enterprise ERP and CRM clients, diagnosing and fixing a broken 6sense instance, redesigning the full-funnel motion across paid, ABM, and outbound, and repositioning solution narratives to accelerate deal velocity. Clients include SAP and Microsoft Dynamics 365 implementations.
Most consultants bring frameworks. I bring a working system.
Currently advising enterprise clients on building… Show more

150 MQLs. 50 SALs. 25 meetings. 35% reduction in CPLs (MQLs).
Rebuilt demand gen infrastructure for enterprise ERP and CRM clients, diagnosing and fixing a broken 6sense instance, redesigning the full-funnel motion across paid, ABM, and outbound, and repositioning solution narratives to accelerate deal velocity. Clients include SAP and Microsoft Dynamics 365 implementations.
Most consultants bring frameworks. I bring a working system.
Currently advising enterprise clients on building demand gen programs that go beyond account lists, designing full-funnel motions across paid, organic, and partner channels, with ABM as the precision layer. Clients include ERP and CRM-focused organizations running SAP and Microsoft Dynamics 365.

Architecting 1:1, 1:Few, and 1:Many programs using 6sense, Demandbase, and LinkedIn Sales Navigator
Deploying Clay-based outreach workflows and AI-assisted targeting to compress time-to-pipeline
Shifting client teams from activity-based reporting to pipeline-accountable demand gen Show less

500K in closed revenue in 4 months. $150,000 in agency overspend identified and stopped.
10 enterprise deals closed at an average of $50K each, through event activation, precision digital outreach, and sharp account positioning. Conducted a vendor audit that flagged inflated agency budget recommendations, protecting $150K of the company's marketing investment.
Proposed a signal-led, intent-based account prioritisation model to replace the existing static list approach across a 200+… Show more

500K in closed revenue in 4 months. $150,000 in agency overspend identified and stopped.
10 enterprise deals closed at an average of $50K each, through event activation, precision digital outreach, and sharp account positioning. Conducted a vendor audit that flagged inflated agency budget recommendations, protecting $150K of the company's marketing investment.
Proposed a signal-led, intent-based account prioritisation model to replace the existing static list approach across a 200+ account portfolio in BFSI and Manufacturing industry.
Exited after 4 months due to strategic misalignment on digital transformation readiness. Show less

60% lift in organic reach. 17% course conversion rate. Top 2 on Quora in 2 months.
Took sole ownership of Simplilearn's entire global social and digital communications function, no inherited team, no existing playbook. Built it from scratch.
Grew organic community by 50% across channels and drove a 60% lift in organic reach through a newly launched employee advocacy program, with zero incremental paid spend. Improved Facebook response rate by 30% through social listening infrastructure… Show more

60% lift in organic reach. 17% course conversion rate. Top 2 on Quora in 2 months.
Took sole ownership of Simplilearn's entire global social and digital communications function, no inherited team, no existing playbook. Built it from scratch.
Grew organic community by 50% across channels and drove a 60% lift in organic reach through a newly launched employee advocacy program, with zero incremental paid spend. Improved Facebook response rate by 30% through social listening infrastructure activated for the first time at the organisation.
Ran the Dussehra campaign, a culturally resonant, insight-led initiative that drove 17% conversion on course traffic. Activated B2B demand gen channels for the first time at Simplilearn, contributing to a period in which the company recorded $3.5M in revenue. Show less

• Implement appropriate marketing strategy (ATL, BTL, Digital) to ensure brand profitability.
• Create Display, Search and Video Campaigns using Google Adwords
• Track & Monitor ads using Google Analytics
• Project manage delivery team to keep deadlines and quality
• Manage account executives within your team and ensure that processes are followed efficiently
• Ensure consistency of campaign targeting and goals, including advertising, content, buyer journey, and sales… Show more

• Implement appropriate marketing strategy (ATL, BTL, Digital) to ensure brand profitability.
• Create Display, Search and Video Campaigns using Google Adwords
• Track & Monitor ads using Google Analytics
• Project manage delivery team to keep deadlines and quality
• Manage account executives within your team and ensure that processes are followed efficiently
• Ensure consistency of campaign targeting and goals, including advertising, content, buyer journey, and sales handoff
• Manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Proof Reading
• Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Build and Maintain connections through Linkedin Sales Navigator
• Drive consistent, relevant traffic and leads from our social network presence.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Track, measure, and analyse all initiatives to report on social media ROI.
• Create and maintain creative content strategy, while working closely with the content department. This also includes real time social media trends and content. 
• Community management; including posting relevant content calendars, and responding to fans’ comments and queries; in order to foster a positive community and add value to the user’s experience.
• Cover live events and live tweeting on behalf of the clients. 
• Client Servicing; meeting clients and ensure their Social Media strategies are met while also suggesting new ideas along the project.
• Work on Creating Wikipedia pages
• Use social media tools like Hootsuite, Engagor, Tweetwall, Tweetonomy, & Statigram. 
• Review user generated comments and posts and accordingly prepare monthly reports and analysis for each brand. Show less

• Develop, Implementation and also execution of strategic venue marketing plans on Social Media platforms
• Assist with media buys trip like Trip advisor and other similar platforms.
• Digital strategies plus promotional communication projects for Desi Beats
• May Create, develop maintain Venue Marketing collateral for show segments like Tent cards, promotional flyers, posters, calendars etc.
• Partner with Marketing as well as Advertising agencies/consultants/freelancers other… Show more

• Develop, Implementation and also execution of strategic venue marketing plans on Social Media platforms
• Assist with media buys trip like Trip advisor and other similar platforms.
• Digital strategies plus promotional communication projects for Desi Beats
• May Create, develop maintain Venue Marketing collateral for show segments like Tent cards, promotional flyers, posters, calendars etc.
• Partner with Marketing as well as Advertising agencies/consultants/freelancers other marketing suppliers.
• Assist Promotions Manager in ordering of promotional flyers
• Writing and dispatching email marketing campaigns
• Providing accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI);
• Contributing to social media engagement and brand awareness campaigns, managing e-communications; assisting with paid media
• Researching new online media opportunities that may benefit the business
• Keeping up to date with current digital trends;
• Managing the contact database and assisting with lead generation activities; negotiating with media suppliers to achieve the best price for clients.
• Handle Customer Service and Improve the Quality.
• Deal with Customers queries and complaints, make their bookings and to stay updated with the place and surroundings.
• Manage & generate content for the digital promotion using Adobe Photoshop and other software. Show less

• Plan and execute marketing database, email, social media and display advertisin campaigns 
• Work with various internal teams to design, build and maintain social media presences across multiple client accounts 
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize user experience
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements… Show more

• Plan and execute marketing database, email, social media and display advertisin campaigns 
• Work with various internal teams to design, build and maintain social media presences across multiple client accounts 
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize user experience
• Devising strategies to drive online traffic to the company website
• Tracking conversion rates and making improvements to the website
• Review new technologies and keep the company at the forefront of developments in Digital Marketing
• Take online orders via email/phone//Reply to queries via email/phone.
• Negotiate with vendors
• Working on new business pitches
• Provide detailed reports to Sales team about the social media presence of the prospect. Show less