Passionate about IP! Since June 2003 the IPKat has covered copyright, patent, trade mark, designs, info-tech and confidentiality issues from a mainly UK and European perspective. Read, post comments and participate!

The team is Eleonora Rosati, Annsley Merelle Ward and Merpel. E-mail the Kats here!

The team is joined by GuestKats Söğüt Atilla, Oliver Fairhurst, Claire Gregg, Georgia Jenkins and Marcel Pemsel.

SpecialKats: Verónica Rodríguez Arguijo (TechieKat), Rose Hughes (PatKat) and Jocelyn Bosse (Book Review Editor).

InternKats: Wissam Bentazar, Simone Lorenzi and Kliment Markov.
Results for distinctiveness
Famous but not distinctive: ANIMAL FARM and 1984 failed as trade marks because they were successful as books Famous but not distinctive: ANIMAL FARM and 1984 failed as trade marks because they were successful as books Reviewed by Marcel Pemsel on Saturday, June 13, 2026 Rating: 5
EUIPO receives first sound mark application to protect against digital replicas and deepfakes EUIPO receives first sound mark application to protect against digital replicas and deepfakes Reviewed by Eleonora Rosati on Sunday, May 17, 2026 Rating: 5
Cheese, holes and weak distinctiveness: the General Court revisits Formula One Licensing v OHIM Cheese, holes and weak distinctiveness: the General Court revisits Formula One Licensing v OHIM Reviewed by Marcel Pemsel on Tuesday, January 06, 2026 Rating: 5
EUIPO Grand Board refuses registration of ‘GEORGE ORWELL’ as a trade mark for inter alia books EUIPO Grand Board refuses registration of ‘GEORGE ORWELL’ as a trade mark for inter alia books Reviewed by Eleonora Rosati on Friday, December 26, 2025 Rating: 5
[Guest Post] A sound decision: short jingle can be registered as a trade mark, says EU General Court [Guest Post] A sound decision: short jingle can be registered as a trade mark, says EU General Court Reviewed by Verónica Rodríguez Arguijo on Friday, September 19, 2025 Rating: 5
Can trade mark law help protect one’s privacy (and stop the spread of embarrassing WhatsApp audio messages)? Can trade mark law help protect one’s privacy (and stop the spread of embarrassing WhatsApp audio messages)? Reviewed by Eleonora Rosati on Wednesday, August 13, 2025 Rating: 5
General Court denies protection for OMV abstract colour combination trade mark – despite INTA’s and MARQUES’ intervention General Court denies protection for OMV abstract colour combination trade mark – despite INTA’s and MARQUES’ intervention Reviewed by Marcel Pemsel on Thursday, July 03, 2025 Rating: 5
Glaxo’s colour trade mark for inhalers invalidated Glaxo’s colour trade mark for inhalers invalidated Reviewed by Marcel Pemsel on Tuesday, May 20, 2025 Rating: 5
An imaginative sign for smart houses qualifies for EU trade mark registration An imaginative sign for smart houses qualifies for EU trade mark registration Reviewed by Söğüt Atilla-Aydın on Tuesday, May 06, 2025 Rating: 5
EUIPO rules in favour of Mercedes-Benz in radiator grille EUTM appeal (R 2316/2024-1) EUIPO rules in favour of Mercedes-Benz in radiator grille EUTM appeal (R 2316/2024-1) Reviewed by Alessandro Cerri on Wednesday, April 30, 2025 Rating: 5
Mercedes’s off-road vehicle illustration insufficiently distinctive for EU trade mark registration Mercedes’s off-road vehicle illustration insufficiently distinctive for EU trade mark registration Reviewed by Söğüt Atilla-Aydın on Monday, April 14, 2025 Rating: 5
Never Too Late: If you missed the IPKat last week! Never Too Late: If you missed the IPKat last week! Reviewed by Asude Sena Moya on Wednesday, February 26, 2025 Rating: 5
Red flags and red lines – Important, but not protectable as position marks Red flags and red lines – Important, but not protectable as position marks Reviewed by Marcel Pemsel on Monday, February 24, 2025 Rating: 5
General Court: Trade marks for virtual goods and services to be assessed like trade marks for the real goods and services General Court: Trade marks for virtual goods and services to be assessed like trade marks for the real goods and services Reviewed by Marcel Pemsel on Monday, December 30, 2024 Rating: 5
Never Too Late: If you missed the IPKat last week! Never Too Late: If you missed the IPKat last week! Reviewed by Asude Sena Moya on Wednesday, December 18, 2024 Rating: 5
EUIPO’s Board of Appeal: Motion mark for an opening window lacks distinctiveness and only shows a technical process EUIPO’s Board of Appeal: Motion mark for an opening window lacks distinctiveness and only shows a technical process Reviewed by Marcel Pemsel on Monday, December 16, 2024 Rating: 5
Challenging Nestlé’s fitness for trade mark: Can belated evidence lead to invalidation? Challenging Nestlé’s fitness for trade mark: Can belated evidence lead to invalidation? Reviewed by Söğüt Atilla-Aydın on Saturday, December 07, 2024 Rating: 5
Never Too Late: If you missed the IPKat last week! Never Too Late: If you missed the IPKat last week! Reviewed by Asude Sena Moya on Tuesday, December 03, 2024 Rating: 5
General Court: ‘Russian Warship, GO F**K YOURSELF’ non-distinctive General Court: ‘Russian Warship, GO F**K YOURSELF’ non-distinctive Reviewed by Marcel Pemsel on Monday, December 02, 2024 Rating: 5
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