Max Mara Fashion Group

Ciao London! MAX&Co. opens on Regent Street The brand’s first standalone London flagship officially opens. On Friday 15 May, MAX&Co. officially opens its first standalone London flagship at 133 Regent Street, W1. Spanning two floors and 245 square metres, the new space is designed as an opportunity to experience and immerse yourself in the MAX&Co. culture and spirit. With a distinctly editorial and narrative sensibility, the store reflects the brand’s evolving identity, where modernity and creativity naturally co-exist with the building’s classic architecture. Signature features include the striking red staircase, an LED wall installation and a flexible event setup complete with DJ console and dimmable audio-light system, transforming the space into a hub for events and community activations. The opening marks another step in MAX&Co.’s ongoing commitment to creativity, collaboration and community engagement. Yesterday, May 14th, we hosted an exclusive pre-opening event where selected special guests had the opportunity to discover the new store ahead of the official opening. An exclusive first look into the world of MAX&Co. This is just the beginning: stay tuned for the next activities and exciting moments to come!

Within the historic walls of Palazzo Ducale in Sassuolo, just steps away from where Marina Rinaldi was founded, we celebrated the unbreakable bond between heritage and modernity through the new #MyExclusive experience. An immersive journey into the heart of the brand, beginning amidst the frescoes of the Sala delle Guardie. Here, an exclusive gala dinner unveiled the codes of the Fall Winter 2026 collection: the sinuosity of the curve, symbolizing a journey in constant motion, and the radiance of the pearl, a metaphor for natural imperfection transformed into absolute perfection. These elements speak of a proud and conscious femininity, finding its highest form of elegance in its own uniqueness.  The narrative culminated in the majestic Galleria di Bacco, transformed for the occasion into an exceptional runway. A tribute to the meticulous care we dedicate to every silhouette and to every woman who chooses to experience luxury as a daily emotion. An experience suspended between history and the future, celebrating the excellence of our territory and the authentic beauty of Marina Rinaldi. The FW26 preview will arrive in boutiques and online in late May.

Max Mara, Collezione Maramotti and Museum MACAN are pleased to announce, along with prize curator Cecilia Alemani, that Dian Suci has been named winner of the tenth edition of the Max Mara Art Prize for Women. The award, which was established to support and promote emerging or mid-career artists at a crucial stage in their professional paths, will offer Dian Suci a six-month travelling residency in Italy, organized by Collezione Maramotti and specifically tailored to the development of the project Suci proposed to the jury. This experience will culminate in a solo show at Museum MACAN in Jakarta in the summer of 2027; it will be presented again that autumn in Reggio Emilia, Italy, at Collezione Maramotti, which will acquire the works.

The new visual identity starts to move. Weekend Max Mara embraces the new season FW26 with new signs, new structures and a graphic language falling into place. The new logo is more solid and better balanced: more space, greater legibility, and stronger character.  It is a mark that does not shout, but confidently expresses Weekend Max Mara identity, striking the perfect balance between Max Mara’s heritage and Weekend’s effortless attitude. Weekend’s new image is built around an updated palette, featuring Green as the key color, complemented by a new Sage shade. These colors reflect the essence of the Weekender: a woman who loves nature, embraces understated elegance, and chooses pieces that combine practicality with femininity. 'Feels new. Still Weekend!'

MARELLA MARYLEBONE Marella opens in Marylebone, London In the heart of Marylebone, Marella marked the opening of its new store with an event hosting press, talent and KOLs, reinforcing the brand’s presence in the London market. For the occasion, the window display was created by Thibault, who previously developed the visuals for the main campaign, ensuring a clear and consistent visual language between the brand’s communication and the retail space. Throughout the evening, the store welcomed a steady flow of guests including influencers, editors and industry professionals. Among those attending were Cora Corré, Charlotte Rose and Rosa Crespo, alongside other figures from the local scene, all wearing total Marella looks with a focus on tailoring and statement accessories. The event unfolded naturally, encouraging direct engagement between the brand and its guests in a setting that felt considered yet relaxed. The space acted as a genuine meeting point, presenting the collection in a way that felt both coherent and credible. The evening then continued at the Dive in Marylebone, where a more informal after party took place. With music and conversation, the event carried on seamlessly, maintaining the same tone while shifting into a more relaxed rhythm. Music for the night was curated by Kim Turnbull, whose set complemented the atmosphere without overpowering it. An opening that positions the brand with credibility in one of London’s most relevant neighbourhoods. #MarellaLondon  #MarellaSS26 

SAVE THE DATE! 📌 Meet our HRM Team tomorrow at Università degli studi di Parma #jobopportunity2026 #jobopportunities #jobday

Blooming in Your Way In the effervescent heart of Milan Design Week, #MarinaRinaldi has created an immersive experience where matter, form and femininity dialogue with each other. Visitors were invited to scan a QR code, answer a short quiz ("A flower, a shade, a personality. Which one represents you?") and discover the flower that best represented them: Daisy or Orchid. The intimate imagery of a creative female voice, that of Fluuido, where the shapes of clay embrace those of femininity through an evocative live performance and the story of a new idea of woman: authentic, fluid, free. Her work revealed a powerful dialogue between femininity and craftsmanship: enhancing the figure without constraints, celebrating every curve and every day-to-day choice. Thanks to those who came to visit us.

Since its founding, our Group has championed female voices, fostering talent, vision, and independence through both creative expression and cultural initiatives. From the Max Mara Art Prize for Women to our collaboration with Women in Film for the Max Mara Face of the Future Award, we are committed to creating platforms where women are not only seen, but truly heard. Our ambition goes beyond dressing women in exceptional garments; we stand beside women to ensure they have the space, confidence, and opportunities to thrive. This same spirit came to life during our recent event dedicated to female leadership at our Headquarters: it was a moment of shared reflection, exchange, and inspiration. Through the voices of remarkable women, we explored what it means to lead today: embracing doubt as a driver of growth, nurturing curiosity, and building meaningful connections to open new paths forward. We talked about empowerment and reflected on the fact that it starts with self-awareness, courage, and vulnerability accepting that we do not need to be perfect to succeed. A special thank you to Paola Mascaro, author of “Le fatiche di Eva”, and Sara Piccinini, Director of Collezione Maramotti, for their powerful and inspiring insights. #empowerment #courage #leadership #inclusion #talent #networking

MARELLA LANDS IN LONDON Marella opens its new store in London. Marella unveils its new boutique at 8 Marylebone High Street, set in one of London’s most refined neighbourhoods. A strategic opening that further strengthens the brand’s international expansion. Spanning approximately 131 square metres, the store reflects Marella’s contemporary Italian aesthetic through clean architectural lines, mirrored surfaces and a neutral palette inspired by a spectrum of skin tones. At its core is Nude Pink, the brand’s signature shade, evoking femininity and understated elegance. The space features the LightMass lighting collection by Raw Edges and includes dedicated areas for accessories, within an environment that seamlessly blends refined materials with digital elements. To mark the occasion, an official in-store event will take place on Tuesday 28 April. Supporting the launch, Marella has also introduced its Pink Cabs across the city, creating a distinctive presence at key locations throughout London. Stay tuned to know more! #MarellaLondon #MarellaSS26 

MARELLA | BEYOND MATTER Discover Marella installation for Milan Design Week 2026. For Milan Design Week 2026, Marella transforms its flagship store on Corso Vittorio Emanuele into a space where fashion and the creative process exist side by side. The windows are the heart of the project, an installation by creative studio ULTRAPRESENT in collaboration with artist Cosma Frascina. The result is a direct dialogue between brand identity and material experimentation, where every element carries its own narrative weight. Design is not a finished object. It is a process, a system of choices, layers and adjustments. This is precisely the idea at the root of the encounter between Marella and Frascina’s visual language, where structure and matter become content in their own right. At the centre of the installation sits a sculpture: a reinterpretation of a piece from the Marella Monochrome SS26 collection, already seen in the Main Campaign. The garment has been deconstructed and rebuilt to bring out its textures, volumes and surfaces. Surrounding the sculpture, a system of overlapping panels and textile surfaces unfolds. The layering is not only visual but conceptual, echoing the way a collection takes shape as it moves from idea to product. Inside the store, a preview of new pieces from Saba is also on show, including the Teatro Magico console. Clothes and works speak to one another within a single narrative, fashion and art meeting in an immersive experience that reflects the brand’s contemporary vision. #MarellaMDW #MarellaMonochrome  #MarellaSS26