Bold Insight
Full-service UX and human factors research agency
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Bold Insight is a UX and human factors research agency based in Chicago. We empower teams to design user experiences with confidence.
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Blog: The real gold rush in autonomous vehicle rideshare is the ecosystem
Blog: The real gold rush in autonomous vehicle rideshare is the ecosystem
We break down why the future of autonomous vehicle ridesharing depends on human-centered infrastructure, not just AI.
Visit the UX Magic 8 Ball
Visit the UX Magic 8 Ball
We're celebrating 8 years of Bold Insight with a little magic! As we head into 2026, let’s find the answers together.
News: Bold Insight team contributes to long-awaited ANSI/AAMI HE75:2025 update
News: Bold Insight team contributes to long-awaited ANSI/AAMI HE75:2025 update
Bold Insight has contributed to the newly released ANSI/AAMI HE75:2025 Human Factors Engineering—Design of Medical Devices.
News: Global forum on the human factor in AI
News: Global forum on the human factor in AI
Bold Insight Director Lindsey DeWitt Prat, PhD, plays a key role on The Human Factor of AI Implementation conference organizing committee.
News: Bold Insight challenges innovation myths
News: Bold Insight challenges innovation myths
Bold Insight Managing Partner Gavin Lew will present "Beyond faster horses: Rethinking innovation through UX research" at WUD Portugal 2025.
New partnership! Bold Insight partners with Seoul National University Bundang Hospital to support US market access for Korean med dev mfrs
New partnership! Bold Insight partners with Seoul National University Bundang Hospital to support US market access for Korean med dev mfrs
Bold Insight announced a strategic partnership with SNUBH to help Korean medical device manufacturers meet U.S. HF requirements.
Podcast: Prototyping AI in Live Research with Bold Insight & Panasonic Well
Podcast: Prototyping AI in Live Research with Bold Insight & Panasonic Well
Erin May sits down with Larry Becker and Gavin Lew of Bold Insight to explore how researchers can prototype AI experiences that don't exist yet. They're joined by Katie Johnson, Global Head of Rese...
News: Agile4Vets awarded VA’s IHT 2.0 contract to transform Veteran healthcare services - Bold Insight
News: Agile4Vets awarded VA’s IHT 2.0 contract to transform Veteran healthcare services - Bold Insight
Bold Insight has been selected to join Agile4Vets LLC and support the U.S. Department of Veterans Affairs VHA IHT 2.0 contract.
News: Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki - Bold Insight
News: Bold Insight to present with Panasonic Well on LLM interactions at EPIC2025 in Helsinki - Bold Insight
This month, team members from Bold Insight will join the global EPIC People community to explore EPIC2025’s conference theme: Intelligences.
Blog: Three things Taylor Swift can teach us about UX
Blog: Three things Taylor Swift can teach us about UX
Taylor Swift isn’t just a music icon. She’s a master of strategy, storytelling, and decision-making—the same principles that shape great UX.
Blog: Embracing design for multi-user households
Blog: Embracing design for multi-user households
Why designing product experiences for everyone in the household, not just one user, is the key to long-term trust and adoption.
Blog: Crafting research reports that drive real change
Blog: Crafting research reports that drive real change
Effective reports do more than present data. Learn how to structure reports that connect insights to business impact and inspire next steps.
News: Bold Insight to instruct EPIC tutorial on AI research tools
News: Bold Insight to instruct EPIC tutorial on AI research tools
Lindsey DeWitt Prat will lead the tutorial "Your tech stack needs a thinking stack: Building a high-value ethnographic practice in the AI era" presented by EPIC.
Download: AI-UX Activity Book
Download: AI-UX Activity Book
News: Bold Insight examines GenAI and ethnographic research during virtual EPIC session
News: Bold Insight examines GenAI and ethnographic research during virtual EPIC session
Linsey DeWitt Prat and Kirsten Bruckbauer will discuss ethnographic research practices with Michael Gerlich during virtual EPIC session.
News: Bold Insight presents at CRUX by User Interviews
News: Bold Insight presents at CRUX by User Interviews
Katie Leyden will join panel of UX leaders to discuss how strategy can serve as a catalyst for ReOps’ impact at CRUX.
News: Bold Insight to present on AI translation at UXinsight Festival
News: Bold Insight to present on AI translation at UXinsight Festival
Lindsey DeWitt Prat will discuss AI, language gaps, and the role of UX research at the 2025 UXinsight Festival.
Blog: 5 tips for designing AI-enabled SaMD that HCPs trust
Blog: 5 tips for designing AI-enabled SaMD that HCPs trust
Design an AI-enabled SaMD that offers cutting-edge capabilities and earns the trust of HCPs, ultimately improving patient care.
News: Bold Insight presents with ICU Medical, Stryker, Genentech, and Abbvie at the HFES Healthcare Symposium
News: Bold Insight presents with ICU Medical, Stryker, Genentech, and Abbvie at the HFES Healthcare Symposium
Blog: Why UX people make great strategy consultants
Blog: Why UX people make great strategy consultants
Download: AI-UX Mind Map
Download: AI-UX Mind Map
Blog: HF testing for OTC drugs and non-prescription medical devices
Blog: HF testing for OTC drugs and non-prescription medical devices
News: Bold Insight to present at AI for Developing Countries Forum
News: Bold Insight to present at AI for Developing Countries Forum
Blog: What the history of HF tells us about the future of our industry
Blog: What the history of HF tells us about the future of our industry
Podcast - AI for local business
Podcast - AI for local business
News: Bold Insight to empower FemTech startups at GIANT Health event
News: Bold Insight to empower FemTech startups at GIANT Health event
London Meetup | EPIC Redux: AI Meets Human - Who's Really in Charge? (Nov 26)
London Meetup | EPIC Redux: AI Meets Human - Who's Really in Charge? (Nov 26)
News: Bold insight to lead accessibility discussion at UX Masterclass in Dubai
News: Bold insight to lead accessibility discussion at UX Masterclass in Dubai
National Coming Out Day - Resources
National Coming Out Day - Resources
Suicide Prevention Month
Suicide Prevention Month
Blog: Moderation vs. facilitation in UX research
Blog: Moderation vs. facilitation in UX research
News: Bold Insight to present on AI at STRAT USA 2024
News: Bold Insight to present on AI at STRAT USA 2024
Free report: What is the role of AI in medical device development and patient care
Free report: What is the role of AI in medical device development and patient care
News: Bold Insight to present on AI research in African contexts at EPIC2024
News: Bold Insight to present on AI research in African contexts at EPIC2024
Blog: FDA's PCCP is a game changer for AI-enabled medical device software
Blog: FDA's PCCP is a game changer for AI-enabled medical device software
Blog: Essential leadership skills for navigating complex user research projects
Blog: Essential leadership skills for navigating complex user research projects
Global insights: Navigating the latest guidance in China for medical device human factors research
Global insights: Navigating the latest guidance in China for medical device human factors research
Blog: UX for ecosystems
Blog: UX for ecosystems
Blog: Boost in-vehicle user satisfaction with a dual-track development approach
Blog: Boost in-vehicle user satisfaction with a dual-track development approach
Blog: Diversity in research and why it matters
Blog: Diversity in research and why it matters
Blog: How superior UX transforms automotive brand perception and loyalty
Blog: How superior UX transforms automotive brand perception and loyalty
Blog: How to build a mobile lab for in-car UX research
Blog: How to build a mobile lab for in-car UX research
Blog: Elevate your product design to include all genders and sexualities
Blog: Elevate your product design to include all genders and sexualities
Blog: 3 steps to successful on-the-road UX research
Blog: 3 steps to successful on-the-road UX research
Blog: Integrating FDA's cybersecurity guidance into med device HFE processes
Blog: Integrating FDA's cybersecurity guidance into med device HFE processes
Blog: 3 ways UX research supports accessible product design
Blog: 3 ways UX research supports accessible product design
Blog: User-centric design for business success
Blog: User-centric design for business success
Publication: JMIR article, Improve Walking in the Chronic Stroke Population
Publication: JMIR article, Improve Walking in the Chronic Stroke Population
Publication: Improving medical device usability by reducing complexity using a novel predictive models-based user interface assessment tool
Publication: Improving medical device usability by reducing complexity using a novel predictive models-based user interface assessment tool
Blog: Leveraging knowledge tasks in healthcare UX and human factors research
Blog: Leveraging knowledge tasks in healthcare UX and human factors research
Blog: 3 considerations for accessible in-car UX research sessions
Blog: 3 considerations for accessible in-car UX research sessions
Blog: FDA reveals focus areas for forthcoming guidance on AI products
Blog: FDA reveals focus areas for forthcoming guidance on AI products
Blog: Fostering collaboration between HF practitioners and interdisciplinary teams
Blog: Fostering collaboration between HF practitioners and interdisciplinary teams
News: Bold Insight to launch AI research project at the 2024 HFES Health Care Symposium
News: Bold Insight to launch AI research project at the 2024 HFES Health Care Symposium
Download our global AI in UX research study
Download our global AI in UX research study
Blog: Harnessing UX research to empower children and enhance parental controls online
Blog: Harnessing UX research to empower children and enhance parental controls online
Blog: Revolutionising women's health: The power of Femtech and inclusive design
Blog: Revolutionising women's health: The power of Femtech and inclusive design
Blog: Follow this framework to ensure your SaMD conforms to HF standards post-release
Blog: Follow this framework to ensure your SaMD conforms to HF standards post-release
Blog: AI Governance
Blog: AI Governance
Blog: Decoding the UX of CUI
Blog: Decoding the UX of CUI
Blog: GenAI at the inflection point: Navigating the third wave
Blog: GenAI at the inflection point: Navigating the third wave
Blog: Five steps to successfully onboard diary study participants
Blog: Five steps to successfully onboard diary study participants
Blog: The role of AI in transforming the car-buying experience
Blog: The role of AI in transforming the car-buying experience
Blog: The future of automotive infotainment
Blog: The future of automotive infotainment
The Bronzeville Origins of Black History Month
The Bronzeville Origins of Black History Month
News: Yale University to feature Bold Insight’s Korey Johnson as human factors expert
News: Yale University to feature Bold Insight’s Korey Johnson as human factors expert
YouTube | Webinar: Embracing AI tools in UX research
YouTube | Webinar: Embracing AI tools in UX research
UX Institute | AI & UX podcast
Podcast
·
Podcast
UX Institute | AI & UX podcast
PSQH Podcast | Ensuring Patient Safety During the Medical Device Research Process
PSQH Podcast | Ensuring Patient Safety During the Medical Device Research Process
Our research facilities
Our research facilities
Fortune Best Workplaces for Women™ 2023
Fortune Best Workplaces for Women™ 2023
Packaging Digest | 3 Tips to Consider Before Freezing Packaging Design During Human Factors Research
Packaging Digest | 3 Tips to Consider Before Freezing Packaging Design During Human Factors Research
Blog: The value of the daily fieldwork debrief
Blog: The value of the daily fieldwork debrief
Blog: Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Blog: Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Blog: Generative AI in UX research: what are the risks and rewards?
Blog: Generative AI in UX research: what are the risks and rewards?
Purchase our UX children's books!
Purchase our UX children's books!
Link to our blog to access BOLD insights!
Link to our blog to access BOLD insights!
What's happening at Bold Insight? Read our news!
What's happening at Bold Insight? Read our news!
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