Ichsan Rasyid
Creative Strategist & Lifelong Learner
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The Creative Brief | Newsletter
The Unpopular Truth: Why Being Helpful Beats Being Insightful
The Unpopular Truth: Why Being Helpful Beats Being Insightful
In the agency world, we are often paid to be “smart.” To provide the sharpest insight.
The "New Normal" of Branding in 2026: From Noise to Resonance
The "New Normal" of Branding in 2026: From Noise to Resonance
It has been five years since the global reset of the pandemic. Many things has changed and a new way of doing things has also set.
'Sharing' Hari Ini | Personal Blog
54% Warga RI Hidup dari Gaji ke Gaji: Salah Masyarakat Atau Sistem Ekonominya Yang Cacat?
54% Warga RI Hidup dari Gaji ke Gaji: Salah Masyarakat Atau Sistem Ekonominya Yang Cacat?
Data ADP 2025 mengungkap 54% orang Indonesia (dan 60% warga Singapura) hidup paycheck-to-paycheck. Apakah ini kegagalan pengelolaan uang, atau desain
Beyond Demographics: Evolusi Segmentasi Konsumen dari Era Konvensional ke Digital AI
Beyond Demographics: Evolusi Segmentasi Konsumen dari Era Konvensional ke Digital AI
Menargetkan Gen-Z hanya dengan demografi tidak lagi cukup. Pelajari transisi ke segmentasi behavioral intent dan peran AI dalam strategi komunikasi
AI vs Otak Manusia: Refleksi dari Fenomena Penggunaan AI di Sekolah
AI vs Otak Manusia: Refleksi dari Fenomena Penggunaan AI di Sekolah
Benarkah AI bikin kita pintar? Eksperimen CNA membuktikan sebaliknya. Simak analisis mengapa kita harus jadi "Manusia Komunikasi", bukan budak AI.
Beyond the Mirror: Apakah Iklan Harus Selalu Menampilkan "Wajah" Pembelinya?
Beyond the Mirror: Apakah Iklan Harus Selalu Menampilkan "Wajah" Pembelinya?
The High Cost of Being "Baper": Kenapa Sensitivitas Berlebih di Sosmed Itu Bahaya
The High Cost of Being "Baper": Kenapa Sensitivitas Berlebih di Sosmed Itu Bahaya
Musical Exploration
Lebih Dari Permata
Lebih Dari Permata
With the YouTube Music app, enjoy over 100 million songs at your fingertips, plus albums, playlists, remixes, music videos, live performances, covers, and hard-to-find music you can’t get anywhere else.
Gazebo Dreams (Chuonk Version)
Gazebo Dreams (Chuonk Version)
Original Composition by Chani Rasyid Arranged and Performed by Chuonk Live Recorded at Line Studio, Jakarta Approximately in the year 2005 Chuonk Chani Rasyid (Guitar, Music Composer, Lead Arranger)
Gazebo Dream (Velocity Version)
Gazebo Dream (Velocity Version)
Original Composition by Chani Rasyid Arranged by Velocity Live Recorded at 9 Studio, Jakarta Selatan Approximately in the year 2009 Performed by Velocity Chani Rasyid (Guitar, Music Composer, Lead Ar
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