Brand. Marketing. Experience.
Unlocking growth through experience-driven marketing with Jill Cress
Unlocking growth through experience-driven marketing with Jill Cress
Icons in the Making is a podcast that goes inside the brands shaping our world. This episode features H&R Block's Jill Cress.
Marsh works with Lippincott to launch new masterbrand
Marsh works with Lippincott to launch new masterbrand
Marsh (NYSE: MRSH), a global professional services leader, recently launched a new, expanded masterbrand, bringing together the four powerful brand legacies of its primary businesses, Marsh, Guy Carpenter, Mercer and Oliver Wyman. The new masterbrand was created with the support of Marsh’s own global branding consultancy Lippincott.
Go-to Brands 2025 | See the winners
Go-to Brands 2025 | See the winners
Lippincott's Go-to Brands list reveals the top 14 U.S. brands of the year, as rated by over 15,000 customers. Meet the winners.
12 trends set to define 2026
12 trends set to define 2026
Lippincott experts predict the biggest brand, design, experience and marketing trends for 2026. See what's in store for this year.
Qnity Case Study
Qnity Case Study
How do we craft a powerful, independent brand that honors the legacy of DuPont while unveiling new qualities that inspire investor confidence, attract and retain top talent, and assert leadership in a fiercely competitive market? See how we did it.
Xcel Energy Case Study
Xcel Energy Case Study
Lippincott partnered with Xcel Energy to craft a brand that resonated across regions and built trust with their audiences, now and through industry change. See how we did it.
Korean Air Case Study
Korean Air Case Study
Lippincott worked with Korean Air to create an ambassador for modern Korea. See the work.
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