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Wave 1 asked the question. DO YOU FANUC?
Wave 2 delivers the answer.
This September, LOLA's campaign for FANUC Europe enters its second chapter - and this
time, the question becomes conviction. Six subjects, twelve languages, twenty-eight pan-
European markets. Typography used not as decoration, but as structure: industrial values
that don't float above the product, but live inside it.
Conceived by FANUC's European HQ in Luxembourg.
Built by LOLA.
Distributed across LinkedIn and Meta.
The door is open. Come and see what's on the other side.
Credits
— LOLA team
Strategy&creativity: Laurent Graas, Chiara Giuliano
Art Direction: Paulo Tomas, Giulia Giugno
Motions: Stéphane Pottier
Account: Judy-Gaëlle Winne - Ranaivoson, Nathalie Naaman
— FANUC Team
Tracy Maclear, Head of Marketing & Corporate Communication Europe
Alexandra B., Expert Revenue Marketing North-West & Central Europe
Markus Freudenreich, Manager Brand & Value Proposition Europe
#DOYOUFANUC#FANUC#IndustrialAutomation#BrandCampaign#LOLA
📣 Alerte Offre d'Emploi 🇱🇺 #Luxembourg 📣 L'agence lola strategy&design recrute un(e) Senior Account & Project Manager en CDI et à temps plein. Postulez ou parlez-en autour de vous!
👉 You’ll own a portfolio of client accounts end to end: from strategic framing to delivery.
👉 You’ll be the person clients call when something matters, and the person internally who makes sure it gets done without drama.
👉 You’ll spot upselling opportunities before the client does. You’ll push creative and production when they need pushing, and protect them when clients ask for the impossible.
👉 You’ll manage multiple projects simultaneously, keep budgets honest, and never let a timeline slip without a plan.
Profil recherché à découvrir sur adada: https://lnkd.in/ek4VH6rr
👋 Laurent GraasPaulo Tomas
At some point, your own brand has to catch up with the work you are actually doing.
That point arrived for PETERSPETERSSON.
Over the past years, the studio has grown into a practice working across architecture, interiors, renovations, heritage buildings, spatial branding, and the physical experience of brands.
Different disciplines, yes. But one shared belief underneath: spaces are never just spaces. They shape behaviour, identity, memory, and everyday life.
The rebrand helped us make that clearer. Our love for existing buildings. The patience for complexity. The need for structure. The belief that brands should live beyond the logo. The slightly stubborn insistence that a space should make sense and have character.
The new PETERSPETERSSON website is now live, with a clearer identity, sharper positioning, and a better home for the work we do.
Have a look around.
A special thank you to Laurent Graas, Jan-Ulrich McKenzie and the team at lola strategy&design, and to Lola Kleindouwel, for your input, creativity and patience.
www.peterspetersson.lu#architecture#design#Luxembourg#architectureLuxembourg
From a simple charging solution to a full energy transition ecosystem.
SWIO - The Energy Company operates in a fast-moving market. Electric mobility, energy solutions, B2C, B2B, B2G services—their offering was diverse, yet their communication remained focused on a single element: EV charging.
The challenge: Clarify a complex positioning and create an instantly recognizable brand that truly reflects the scale of its ecosystem.
We designed a new, structured brand architecture capable of expressing the full depth of the SWIO ecosystem, without losing accessibility or clarity. From digital to print, social media to signage, we ensured consistency across all touchpoints to build a powerful, memorable presence.
Because a true brand does more than just sell : it explains, reassures, and guides. It’s a brand you recognize without a second thought.
SWIO is no longer just selling charging solutions.
SWIO is driving the energy transition.
🤝 Dr. Verena Landgraf-Freudenreich — Julie Authelet — Laura Becker#lolastrategyanddesign#branding#rebranding#branddesign#brandidentity#branddesign