If you had seen the Burberry Prorsum Womenswear SS14 runway show, you will be mesmerized by the pastel colours and intricate designs. It is flowy, textured, feminine with a twist of little flowery details worked into the collection (with a touch of polka-dots as well).

Burberry is a British brand that is well-known for pushing the boundary by incorporating technology and reaching out to its loyal clients all around the world via active participation in social media with their digital campaigns (remember that campaign with Google+,  Burberry Kisses?), In-store technology with fully immersive audio visual experience, and many others. This time around, Burberry even pre-promote their runway show using the brand new iphone 5S even before the product hits the mass market. Smart partnership indeed! I am also one of the many 938,000 (still counting)  followers of Burberry on Instagram, making Burberry one of the most followed brands on this app.

I love this collection. Love their silhouettes of cardigan outwear, wrap coats, lofty knits paired with pencil skirts. Fabrics used include English lace, Macrame lace, lofty Scottish and soft sculptural cashmere, among others. Here are some of my favourite looks, as well as the accessories (The Petal bag, Petal-shaped sunglasses, iPhone cases).

Take a look at some of the celebs who have graced the event and backstage shots. I also love the make-up look of the runway done by Wendy Rowe using Burberry SS14 colours and Burberry pastel nail colours. Hair is simple by Neil Moodie.

I also adore that Burberry do actively promote and work with local emerging British artistes and musicians in terms of music used (Burberry Acoustic). The artistes who were featured in the show include George Ezra, Jake Bugg and James Bay. For those die-hard fans of Burberry, you can actually custom-designed your pieces from the collection and have the opportunity to be the first to own next season’s collection, months before it arrives in store. Amazing indeed with its special personalisation tool. I think Christopher Bailey (and his team) is very ingenious. So, what are you waiting for? Check it out here.

And if you had missed the show, no worries. Check out the highlight video below, shot entirely with iPhone 5S! Happy shopping, fashionistas!

Till then, stay luminous and happy, always