Authenticity and transparency are the new standard. We built the ecosystem to match.

Brands today are not just selling products. They are communicating values: where things come from, how they are made, what they stand for. Consumers expect this. Retailers expect this. And increasingly, regulation is catching up to what the market already demands.

AUTHENTICA was built for exactly this moment — giving brands the tools to turn that transparency into something real and verifiable, attached to every product they make.

Today, that ecosystem gets a new piece: the AUTHENTICA mobile app is now available, joining our web platform to give brands everything they need to build, manage, and deploy Digital Product Passports, at any scale, from any device.

Two Tools, One Ecosystem

Not every brand works the same way. A solo creator making limited pieces has different needs to a manufacturer producing thousands of units across multiple lines. The AUTHENTICA ecosystem is built to serve both, through two distinct tools that live within the same platform.

The web panel is built for brands managing volume and complexity. It is where you build out your product catalogue, structure your Digital Product Passports in depth, and keep everything consistent across a large number of SKUs and collections. If you need to manage product identity at scale — with bulk actions and full oversight — the panel is where that work happens.

The mobile app is built for speed, flexibility, and the hands-on side of the work. It is the tool for creators, makers, and anyone who works close to the physical object, building a passport, attaching certifications, and connecting it to the product via QR or NFC, all from a single device. No desk required.

Both tools are part of the same platform. A creator might only ever need the app. A larger operation might live primarily in the panel. And a growing brand might move between the two as naturally as the business evolves. Whichever tool fits your workflow, the story you build is always the same: consistent, verifiable, and yours.

What the App Does

Your Product, Your Narrative

At the heart of the app is a simple idea: creating a Digital Product Passport should feel like telling a story, not filling in a form.

Start From a Template: Build a passport structure once — the fields, the certifications, the details that define a product or category — and apply it across your line whenever you need it. Define it once, deploy it everywhere.

Add the Details That Build Trust: Load everything that makes your product credible directly into its passport: sustainably sourced materials, artisan production methods, origin documentation, third-party certifications. The app supports standard fields alongside fully custom ones, so what you show is always specific to your brand, never generic.

Put the Story on the Product: Once the passport is ready, the app connects it to the physical object:

• QR code: Generate a code linked to that specific passport and apply it to a label, hang tag, or packaging. A scan takes anyone directly to the full product story.
• NFC tag: Bind an NFC tag to the passport and embed it in the product. A tap of a phone, and the story is right there, without extra steps.

Authenticity That Cannot Be Faked

We took authentication seriously enough to build it into the infrastructure itself.

Every NFC chip linked through AUTHENTICA is bound to its Digital Product Passport in a way that is unique and impossible to replicate. It is not simply a link to a page: it is an exclusive, verifiable bridge between that specific physical chip and the specific product information the brand has associated with it. If someone were to copy the Passport URL and attempt to redirect another chip to the same passport, the system would know. The connection is not transferable.

This verification can be performed by anyone, directly through the app with no account required. A customer, a retailer, anyone who wants to confirm they are holding the genuine article can tap the product and receive an immediate, clear answer from the system. Original, or not.

We built something complex and made it simple. The result is a level of anti-counterfeiting protection that elevates a brand’s transparency and credibility.

Authenticity Is the Product Now

Today’s customers are informed, sceptical, and increasingly loyal to brands that can back up what they say. The ability to prove a claim, and not just make it, is what separates a brand with a story from a brand with a strategy.

A Digital Product Passport is how that proof becomes tangible. When someone scans your product and sees the verified materials, the documented origin, the real certifications, trust is not assumed. It is earned.

The Intelligent Layer Underneath

For brands paying attention to what is coming: the EU’s ESPR regulation introduces mandatory Digital Product Passport requirements across categories including textiles, aluminium, furniture, electronics, and more, rolling out from 2026 onwards.

Building with AUTHENTICA means you are already ahead. The platform is structured around the transparency and traceability that regulation is moving towards, but as a natural outcome of telling your product’s story properly. You focus on the narrative. The compliance layer takes care of itself.

New to AUTHENTICA?
Visit authentica.id to get started.

Already on the platform?
Download the app from Apple Store and bring your product stories to life. Soon on Google store.

The Social Football Summit is a premier annual event for the global football industry. It serves as a vital hub for clubs, leagues, federations, creative agencies, and technology firms to discuss and understand the ongoing evolution of football, both on and off the field. For many stakeholders, SFS is the essential platform where new concepts are born, key dialogues begin, and the future trajectory of the sport is openly debated.

That’s exactly why it caught our attention last year.
At that stage, Wov Labs was in a phase of intense building. We had pilots underway, new ideas being tested, and a technology stack that was moving fast. But before stepping into the industry with a stronger presence, we wanted to understand it deeply.
So we approached SFS with a simple mindset: no booth, no expectations, no agenda.
We were there to absorb, learn, and understand the real challenges and ambitions of the football world.

Fast-forward to the 2025 edition, held at the Allianz Stadium in Turin, and the picture looked completely different.
This time, we weren’t just attending. We were in fact one of the seven startups selected globally to participate in the SFS Pitch Competition, presenting our work in front of clubs, federations, investors, and industry leaders.

The Summit gathered clubs and organisations from across Italy and Europe — Juventus, Roma, Fiorentina, Bologna, Napoli, Empoli, Como 1907 — alongside international players like LaLiga, Bundesliga, FIFA, UEFA.
Journalists, broadcasters, and sports media followed every session from inside the stadium, turning the home of Juventus into a dynamic hub of discussions, workshops, pitches, and new ideas.

The Road to Turin: Deployments That Proved Our Strategy

The difference between last year and this one wasn’t a matter of chance.

Over the past twelve months, we successfully translated ideas into deployments, concepts into products, and early discussions into valuable, active partnerships.

• Empoli FC: We upgraded the 2024/25 and 25/26 jerseys with our Digital Product Passport 2.0, establishing a direct, digital communication channel between the club and its dedicated fanbase through every garment.
• Bikeroom: We implemented verified identity and full lifecycle traceability for premium bicycles, a critical enhancement supporting retailers, riders, and insurance providers.
• Padel Italia: We introduced unprecedented transparency and product interactivity to one of Europe’s most rapidly expanding sports communities.

These initiatives were not theoretical just pilot programs, but robust, live rollouts, validated by real users in active environments that helped our reinforce our strategy for SFS this year.

Each deployment strongly validated a core belief we’ve held since the start: Physical products can be transformed into powerful digital experiences, and this transition is the key to strengthening trust, transparency, and the relationship between brands and their communities.

Our Five Minutes: Presenting at the SFS Pitch Competition

During the SFS ExtraTime Pitch Competition, we presented Wov Labs to a jury of industry experts inside the Juventus locker room.

The format was clear and fast-paced: five minutes to explain our vision, the problems we’re solving, and how our technology is already being deployed across different verticals.

We outlined how Wov Labs enables clubs and brands to turn their products into verifiable, interactive digital identities, where a simple tap unlocks authenticity, sustainability information, engagement, and new touchpoints throughout the product lifecycle.

After the pitch, we went back to the Summit’s sessions and meetings without knowing the outcome.

It wasn’t until the SFS Awards Ceremony later that day that we discovered the result.

ExTraTime Award: Recognition and Validation

During the award night, we were called on stage as the winners of ExTraTime, the innovation competition powered by AlmavivA Group.

Sharing the stage with clubs and organisations like SSC Napoli, Bologna FC 1909, Liverpool FC, FIFA, Borussia Dortmund, Atlético de Madrid, Premier League, and Fantacalcio made the moment even more meaningful.

The award confirmed what the conversations throughout the day had suggested:

the problems we are solving are urgent, and our solution strongly aligns with the direction the industry is moving toward.

Next StepsThe Forward Pass: What SFS 2025 Means for Wov Labs’ Future

SFS 2025 was a turning point for us.
Not because of the award itself, but because of what it represents: a recognition that verified digital identity is no longer a “nice to have”, but a core component of how clubs and brands will operate moving forward.

The discussions we had in Turin made one thing clear: the gap between physical products and digital experiences is shrinking, and the organisations that bridge it effectively will shape the next chapter of the industry.

At Wov Labs, we’re committed to being part of that shift.
We’re excited for what comes next, the partnerships now in motion, and the opportunities that opened up over these two days at the Allianz Stadium.

Until next year, Turin!

Empoli Football Club and WoV Labs will continue their journey together into the 2025/26 season.
The Tuscan club reconfirms its role as a technological pioneer in Italian football, renewing a collaboration that brings innovation, transparency, and digital engagement to the world of sports.

The first club in Italy to adopt the Digital Product Passport 2.0

Launched during the 2024/25 season, the partnership made Empoli FC the first Italian club to integrate WoV Labs’ Digital Product Passport 2.0 into its official jerseys.
This groundbreaking solution ensures authenticity, traceability, and uniqueness for every item, merging the passion of football with cutting-edge innovation.

For the 2025/26 season, Empoli’s new jerseys will once again feature an embedded smart tag integrated directly into the club crest.
Each tag connects the physical product to its Digital Passport, securely registered on the VeChain blockchain.
Every jersey’s data, from model details to sustainability metrics, is stored transparently and immutably, guaranteeing maximum security and verifiability.

Digital ownership elevated by Blockchain and IOT

At the heart of this initiative lies WoV Labs’ smart tag technology, which combines NFC chips and blockchain certification to create a tamper-proof identity for each product.
By simply tapping a smartphone on the club badge without the need for any app, fans can instantly access the Digital Product Passport of their jersey.
This record verifies the product’s authenticity and origin while providing certified information about its production process, materials, and sustainability values.

Each jersey is also linked to a unique NFT, allowing supporters to claim digital ownership of their memorabilia.
This connection between physical and digital creates a verifiable bridge. The physical item becomes a gateway to exclusive content, matchday information, and fan rewards, ushering in a new era of Web3-enabled fan engagement.

Elevating the fan experience with tech

Beyond authentication, the Digital Product Passport acts as an interactive touchpoint between club and fans.
Supporters can unlock dedicated promotions, access exclusive media, and explore detailed product information, all through a seamless NFC interaction.
Each jersey becomes a unique digital experience, an authentic collectible that connects fans more deeply to the team and its values.

A model for the future of sports innovation

With this renewed collaboration, Empoli FC and WoV Labs reaffirm their shared vision of using technology to enhance authenticity, transparency, and fan connection in the world of sports.
Together they are setting a benchmark for how clubs can embrace digital transformation, bringing innovation to life one jersey at a time.

Bitget, one of the leading global crypto exchanges, and WoV Labs, pioneers in digital product authentication technology, are excited to announce their partnership for UNTOLD X. This collaboration combines Bitget’s innovative approach to web3 with WoV Labs’ cutting-edge smart tags and NFT technology to deliver a unique phygital experience.

The Bitget x WoV Labs collaboration at UNTOLD Festival 2025 brings together two layers of innovation: physical activation on the ground, and digital engagement online.

As part of the initiative, 1,000 official Bitget T-shirts will be distributed directly at the festival. Each one is embedded with a WoV Labs smart tag and tokenized on the VeChain blockchain, allowing festival-goers to interact with a simple tap of their phone. Thanks to the advanced smart tags, merch will be elevatated with Proof of Authenticity and Digital Ownership, unlocking interactive experiences and living on beyond the event.

Win Exclusive Bitget x UNTOLD X Merch, Enhanced by WoV Labs’ Technology

Building on the energy of our on-site activation, we’re also launching an online contest designed to extend the experience beyond the festival grounds. Tailored for web3 enthusiasts and music lovers alike, this digital activation gives participants around the world a chance to win exclusive Bitget x UNTOLD merchandise — including 20 limited-edition tokenized festival T-shirts and 5 Bitget-branded Labubu plushies, each embedded with WoV Labs smart tags and linked to a unique NFT.

Post, engage, and climb the leaderboard: the top 25 most active participants will secure these exclusive tokenized items!

Contest runs August 4th–11th.

Our Technology: Smart Tags with Real-World Impact

At WoV Labs, we’ve built a scalable, plug-and-play smart tag system that makes tokenization practical, secure, and accessible. Each tag is embedded into a physical product — like a T-shirt or plush toy — and securely linked to a unique NFT.

What makes our tech different is its simplicity and flexibility: no app downloads, no logins. Just tap the item with your phone to view its certified ownership, history, and potential future perks, such as community interactions, special promos or gated content.

From proof of authenticity to programmable utility, our technology turns everyday objects into connected experiences.

How the Contest Works:

Step 1: KYC & Follow

• Sign up on Bitget and complete your KYC verification here.
• Follow @wovlabs_com and @bitgetglobal on X (formerly Twitter).

Step 2: Create Your Post

Make a public post about the contest, our innovative technology, or the vibrant UNTOLD Festival atmosphere. Be creative, express your perspective, and remember to tag @wovlabs_com and @bitgetglobal!
Example posts:

“If I could capture a moment or item digitally, it would be my concert wristbands — so many good memories! @wovlabs_com @bitgetglobal

“Live from UNTOLD X — imagine tokenizing this unforgettable moment into a wearable NFT. @wovlabs_com @bitgetglobal”

Step 3: Track Your Rank

Every valid and engaging post moves you up the leaderboard. Check your rank live at: cookie.fun/tokens/wov-labs

Things You Need to Know:

Who Can Participate?

Anyone worldwide can join the contest, but please note that physical prizes will only be shipped within the EU region.

Can I Post Multiple Times?

Absolutely, but avoid spam. Low-effort or repetitive posts may lead to disqualification.

What Kind of Content Should I Post?

Get creative! Share a photo or video of a personal item you’d love to see tokenized, capture your experience at the festival, or express what excites you most about tokenization’s future.

Contest Timeline

August 4 → August 11, 2025
Winners will be announced shortly after the campaign concludes.

Join Bitget and WoV Labs in exploring the next wave of digital ownership and festival experiences. We look forward to your creativity and enthusiasm!

Stay tuned, participate actively, and good luck!

Want to connect?
www.wovlabs.com
IG: @ wovlabs
X: @ wovlabs_com

The cycling industry thrives on innovation, performance, and trust between brands and riders. However, in recent years, the market has faced a growing challenge: counterfeit products.

From carbon frames to premium components, fakes are flooding the market, and they’re more than just a branding problem. Inferior materials and poor construction can fail under pressure, putting riders at real risk.

Today, BikeRoom and WoV Labs are joining forces to change that.

A Partnership Built on Trust

WoV Labs brings blockchain-secured product authentication.
BikeRoom brings its platform and reputation for verified, premium bicycles.

Together, we’re setting a new standard for transparency in the cycling market, giving buyers full visibility into what they ride, and giving brands a way to prove the authenticity of their products, once and for all.

About Bike-room

Founded in 2019 in Brescia, Italy, BikeRoom has grown into one of the most trusted online marketplaces for certified high-end bicycles. From road and gravel bikes to team-used and pro-level machines, every listing goes through a rigorous verification process to guarantee quality and legitimacy.

In a space where counterfeiting is rampant, BikeRoom has become a safe haven for cyclists who value performance and proof.

The Technical Integration

Through this collaboration, WoV Labs’ smart NFC tags will be embedded directly into select World Tour bikes sold on BikeRoom. Each tag connects to a Digital Product Passport, a tamper-proof, blockchain-powered record that includes:

• Technical specifications
• Certified images
• Ownership history
• Maintenance records

With a simple tap of their phone, customers can instantly verify authenticity, register ownership, and access a secure dashboard to manage their bike.

They can also report a product as lost or stolen, adding another layer of protection for collectors and riders alike. It’s a seamless layer of security and engagement, integrated into the bike itself.

Expanding into Cycling Memorabilia

This partnership doesn’t stop at performance bikes.
BikeRoom is also bringing WoV Labs technology into the world of cycling memorabilia, giving fans and collectors access to iconic, champion-ridden bikes, each embedded with a smart tag and linked to a verified Digital Product Passport, granting buyers verified proof of provenance, ownership history, and race records.
This innovation not only preserves the legacy of professional cycling but also elevates collectibles by adding a new layer of trust, value, and digital engagement.

How WoV Labs Tech Works

WoV Labs provides a secure way to verify the authenticity and ownership of high-end bicycles by embedding each frame with an NFC smart tag linked to a Digital Product Passport (DPP).

This passport, powered by blockchain, stores certified specs, ownership history, maintenance records, and more, creating an immutable, tamper-proof identity for every bike.

Owners can claim a Digital Certificate (NFT), access a personal dashboard to manage their bike, transfer ownership, or report it as lost or stolen, all with a simple tap.

Every bike enhanced through this collaboration will be tokenized on the VeChain blockchain, the leading layer-1 for real-world assets. This ensures a tamper-proof record of authenticity and ownership, secured by a scalable and sustainable infrastructure.

Each tokenized bike from the Pro team bikes and Premium KM0 will also be publicly visible on the World of V NFT marketplace, offering collectors, riders, and resellers transparent access to its certified Digital Product Passport.

Key features of WoV Labs’ solution

• Guaranteed authenticity: Every passport is recorded on the blockchain, making it immutable and verifiable — no more uncertainty about what you’re buying.
• Digital ownership certificate: Each bike is tied to a digital certificate of ownership, giving cyclists full control and giving brands a direct touchpoint with their community.
• Theft or loss reporting: Owners can flag a bike as stolen directly from their dashboard, making resale more difficult and improving recovery chances.

A future update will also introduce an emergency mode, allowing rescuers to receive critical rider data, accessible to responders through the smart tag, for when seconds matter.

Cycling deserves a safer and more authentic future, and WoV Labs and Bike-room are here to make that a reality.

Learn more about Bikeroom

Explore WoV Labs solutions
IG: @ wovlabs
X: @ wovlabs_com

As consumers increasingly demand transparency, Digital Product Passports are becoming essential for brands. However, integrating these systems into garments can be challenging, requiring solutions that seamlessly embed hardware, align with manufacturing processes, and maintain the clothing’s aesthetic.

WoV Labs has tackled these issues with a sleek, innovative patch that seamlessly turns any garment into a digital product. Combining smart tags, blockchain, and NFT technology, this patch guarantees authenticity, strengthens customer connections, and supports sustainability, all in a compact, easy-to-use design.

Thanks to this technology, brands are able to incorporate the critical data needed for Digital Product Passports while minimizing disruption and maximizing opportunities for transparency, engagement and sustainability efforts.

Revolutionizing How Garments Connect To The Digital

By seamlessly integrating with WoV Labs’ Digital Product Passport, the Smart Patch acts as a powerful driver of innovation, tackling key industry challenges while opening up new possibilities.

It achieves this by delivering three transformative benefits:

Authenticity Guaranteed

By leveraging blockchain technology, the patch creates an immutable record of each product’s origin, ensuring customers can trust that their purchase is genuine. This not only combats counterfeiting but also enhances brand reputation in a market increasingly focused on authenticity.

Enhanced Ownership

The patch allows customers to claim verifiable ownership of their items through a unique Non Fungible Token digital certificate. This unlocks a range of exclusive opportunities, from accessing personalized content to participating in loyalty programs or special events, creating a deeper connection between brands and their audiences.

Sustainability Insights

Integrated tracking features enable brands to monitor the entire lifecycle of their products, offering insights into production, usage, and disposal. This empowers companies to identify areas for improvement, reduce waste, and meet growing consumer expectations for eco-friendly practices.

The Technology Behind the Patch

The patch comes in two different styles, both of which can be customized to match a brand’s look:

• Rubber: This option is tough and great for sportswear or casual clothing.
• Cotton: Lightweight and eco-friendly, this choice is perfect for minimalist or sustainable designs.

The patch is powered by a state-of-the art NFC chip, which links the garment to a digital fingerprint through a dynamic, single-use access point. This ensures that the Digital Product Passport can only be seen when the product is physically in hand, and only the owner can unlock all perks connected to the specific item.

Moreover, each item is paired with an NFT digital twin stored on the blockchain, creating a unique and tamper-proof counterpart that ensures unparalleled verification of authenticity and trustability.

One Patch, Endless Possibilities

The ready-to-use patch can be used on all kinds of clothing, from t-shirts and hoodies to high-fashion pieces and sports jerseys. It’s perfect for many industries, including sports, luxury fashion, and everyday casual wear.

Thanks to the features enabled by our advanced Digital Product Passport, the patch turns clothing into an interactive experience, opening up endless creative opportunities.

• Personalized Campaigns: Tailor offers, promotions, and communications based on customer preferences and behavior.
• Geolocated Offers: Deliver location-based incentives to engage customers in real-time.
• Special Promotions: Reward customers with exclusive perks and discounts to drive loyalty.
• VIP Access: Grant entry to exclusive events or provide behind-the-scenes experiences.
• Resale Enablement: Facilitate secure and verified reselling through the patch’s ownership tracking.

At WoV Labs, we envision a future where every garment leverages digital innovation to create value for both brands and their customers. Our patch is designed to close the gap between technological adoption and practical application, making it easier for brands to embrace innovation without compromising their identity or processes.

If you’d like to learn more about how this solution can elevate your brand and transform your products, reach out to us. We’re here to provide the information and support you need to innovate with confidence.

Gamification has become one of the most impactful strategies for brands to elevate customer engagement, merging the excitement of discovery with the tangible shopping experience. By combining the thrill of a challenge with the promise of rewards, it offers a compelling way to attract audiences, drive foot traffic into physical stores, and deliver innovative experiences that seamlessly bridge the online and offline worlds.

Building on decades of experience in creating unique gaming events, VideoGames Party, a pioneer in Italy’s gaming scene, has teamed up with WoV Labs to take gamification to the next level. In celebration of Bethesda’s “Indiana Jones and the Great Circle” on December 9, 2024, select GameStop Italia stores transformed into adventure zones, inviting participants to engage in an Indiana Jones-themed treasure hunt powered by blockchain technology.

A Mix of Physical and Digital to Elevate Customer Experience

Building on this gamified approach, the experience seamlessly bridges physical exploration with digital interaction: participants are tasked with finding Indiana Jones artifacts hidden within stores, each embedded with WoV Labs’ Smart Tag DNA technology.

By tapping the artifact with an NFC-enabled smartphone, they unlock exclusive digital content via a secure, one-time-use link, ensuring an interactive and cheat-proof journey.

Leveraging Blockchain for Transparency, Security and Interaction

At the core of this experience lies blockchain technology, the engine that guarantees authenticity and security at every step. Acting as a decentralized and tamper-proof ledger, it transparently records each interaction, ensuring that every participant’s engagement is genuine.

By eliminating fraud and reinforcing trust, blockchain elevates the integrity of the event, making the digital experience as reliable as the physical one.

Smart Tag DNA powered with Disposable Links

Our DNA Smart Tag allow to uplift this experience using the most innovative, up-to-date technology: safety, complete peace of mind, and trustability. Our chips will generate dynamic, disposable links which change at each access to make sure the digital content is only accessible when products are in hand, thereby making cheating practically impossible with the shared link getting void in one use.

Soulband NFTs as Proof of Participation

For each interaction with the two DNA Smart Tags hidden in-store, participants can claim a soulbound NFT — a non-transferable digital asset permanently tied to their digital identity.

These NFTs serve as verifiable proof of participation, ensuring each individual’s involvement is unique and cannot be duplicated or transferred. What makes them even more valuable is their potential to stay with the customer, offering opportunities to be reused or leveraged for future interactions, rewards, or exclusive experiences.

A New Era of Interactive Retail

By combining blockchain and IoT technology, this collaboration with VideoGames Party transforms the classic treasure hunt into a fully immersive and cheat-proof experience.

It reimagines how physical exploration and cutting-edge digital innovation can come together to elevate retail engagement. More than just a game, it creates lasting connections with participants, turning every interaction into a moment to remember.

More About VideoGames Party:
Since its inception in the late ’90s, VideoGames Party has been at the forefront of gaming culture in Italy, evolving from intimate community gatherings into large-scale gaming events that bring together fans, brands, and cutting-edge technology. Dedicated to creating unforgettable experiences, VideoGames Party continues to innovate by blending entertainment with groundbreaking solutions like those provided by WoV Labs.

Il mondo del ciclismo, da sempre sinonimo di passione, performance e innovazione, è oggi minacciato da un problema sempre più diffuso e pericoloso: la contraffazione. L’inondazione del mercato con prodotti contraffatti — telai che potrebbero cedere, caschi inaffidabili, componenti scadenti — non solo danneggia le aziende, ma mette a repentaglio la sicurezza di milioni di ciclisti in tutto il mondo.

WoV Labs ha risposto a questa minaccia con una soluzione innovativa che ridefinisce il concetto di autenticità, garantendo ai ciclisti un’esperienza più sicura e trasparente e interattiva.

I numeri allarmanti della contraffazione nel ciclismo

Le cifre parlano chiaro: si stima che tra il 10% e il 20% delle biciclette e dei componenti di alta gamma, in particolare i telai in fibra di carbonio, siano falsificati. Questo fenomeno non solo erode la fiducia dei consumatori nei confronti dei marchi, ma incide pesantemente sull’economia, con un mercato globale dei ricambi contraffatti stimato in oltre 45 miliardi di dollari annui. Nel settore delle attrezzature sportive nel suo complesso, le perdite causate dalla contraffazione superano i 19 miliardi di dollari ogni anno.

Le conseguenze si propagano sul consumatore

Le ripercussioni della contraffazione vanno ben oltre l’aspetto economico.

• Sicurezza a rischio: I prodotti contraffatti, soprattutto nel settore delle biciclette, rappresentano un serio pericolo per la sicurezza dei ciclisti. Telai che potrebbero cedere, componenti che si rompono improvvisamente: sono rischi concreti che mettono a repentaglio l’incolumità di chi sceglie la bicicletta come mezzo di trasporto o come strumento per praticare sport.
• Danno all’immagine dei brand: La presenza sul mercato di prodotti falsificati danneggia gravemente l’immagine dei marchi, erodendo la fiducia dei consumatori. Chi acquista una bicicletta contraffatta, infatti, non solo si espone a rischi per la propria incolumità, ma vive un’esperienza di acquisto del tutto negativa, che si ripercuote inevitabilmente sulla percezione del marchio.
• Difficoltà nel creare relazioni autentiche: La contraffazione rende difficile per i marchi instaurare relazioni autentiche e durature con i propri clienti. La mancanza di strumenti efficaci per tracciare i prodotti e combattere la contraffazione limita la possibilità di creare una community di appassionati e di fidelizzare i clienti.
• Perdita dell’identità: Per molti ciclisti, la bicicletta non è solo un mezzo di trasporto, ma un vero e proprio oggetto del desiderio, un simbolo di stile e di appartenenza a una comunità. La contraffazione minaccia questa dimensione emotiva, privando i ciclisti della possibilità di esprimere la propria identità attraverso la scelta di un prodotto autentico e di alta qualità.

La soluzione di WoV Labs per l’industria del ciclismo

WoV Labs ha deciso di affrontare questi problemi combinando due tecnologie d’avanguardia: blockchain e IoT. Il risultato è il nostro Digital Product Passport (DPP) avanzato, una soluzione che ridefinisce il concetto di autenticità e interazione per l’industria del ciclismo.

Grazie alla nostra piattaforma, ogni bicicletta o componente viene dotato di un’identità digitale unica, immutabile e verificabile. Questo strumento non solo protegge i ciclisti e i brand, ma crea anche un ecosistema di trasparenza che rivoluziona l’esperienza d’acquisto e di utilizzo.

L’obiettivo di WoV Labs è duplice:

• Restituire ai brand la possibilità di proteggere i loro prodotti e la loro reputazione.
• Offrire ai ciclisti la sicurezza e la fiducia che ogni componente della loro bici è autentico e di qualità superiore.

Le feature chiave della soluzione WoV Labs

Autenticità garantita

Il nostro Digital Product Passport assicura che ogni prodotto sia originale, grazie a una registrazione unica su blockchain. Con una semplice scansione, ciclisti e rivenditori possono verificare istantaneamente l’autenticità di un prodotto, eliminando ogni dubbio e offrendo una garanzia di valore, qualità e durata.

Certificato di proprietà digitale

Ogni prodotto è accompagnato da un certificato digitale facilmente acquisibile dal proprietario. Questa funzione non solo crea trasparenza, ma rafforza il legame tra ciclista e attrezzatura, offrendo un’esperienza d’acquisto personalizzata e coinvolgente. Per i brand, rappresenta un’opportunità unica per fidelizzare i clienti e costruire relazioni durature.

Segnalazione di furto o smarrimento

La nostra dashboard avanzata consente ai proprietari di segnalare rapidamente il furto o lo smarrimento di un prodotto. Questo identifica immediatamente l’oggetto come perso o rubato, riducendo le possibilità che venga rivenduto sul mercato dei falsi e offrendo una sicurezza senza precedenti.

Modalità emergenza

La nostra soluzione integra un sistema di emergency mode che, tramite il tag integrato nel telaio, fornisce accesso immediato alle informazioni vitali del ciclista in caso di situazioni critiche, come una caduta improvvisa o un’uscita di strada. Questo permette ai soccorritori di intervenire con rapidità e offrire l’assistenza più efficace, tutto tramite un semplice tap del telefono.

Il ciclismo merita un futuro più sicuro e autentico, e WoV Labs è qui per renderlo possibile. Grazie alla nostra combinazione di tecnologie all’avanguardia e visione innovativa, stiamo aiutando i brand a proteggere il loro mercato e i ciclisti a vivere la loro passione senza compromessi.

Contattaci oggi stesso e scopri come WoV Labs può aiutarti a trasformare la tua offerta e a costruire un mercato più sicuro, trasparente e connesso.

Digital Product Passports entered the market with bold promises, aiming to enhance physical assets with the security and reliability of digital tools. Initially celebrated as a revolutionary approach for boosting transparency and consumer interaction, these tools soon revealed significant limitations. Here’s why traditional systems are losing relevance and how more advanced solutions are setting a new standard.

Traditional DPPs: Just a link, not a solution

Many existing #DPPs depend on QR codes or NFC chips that simply direct users to a webpage. But let’s be real: a basic web link isn’t a true digital passport. It’s just an entry point with limited information that falls short on transparency, security, and engagement. This “surface-level” approach doesn’t do justice to what a Digital Product Passport should be.

Lack of product-specific information: one-size-fits-all approach

Some DPPs may lead to a dedicated product page, but the content is often disappointingly generic. If the same QR code or NFC chip is used across multiple products, any claim to uniqueness is lost. For consumers and brands looking for genuine, item-specific data, these solutions miss the mark, failing to deliver the level of detail needed for true traceability and authenticity.

Limited authenticity verification

One major flaw with traditional DPPs is their inability to verify a product’s authenticity. Generic QR codes and NFC chips don’t distinguish one product from another. Without unique identifiers, there’s no guarantee that a product is legitimate, leaving consumers and brands vulnerable.

The risks of centralized systems: vulnerability and data loss

Another significant issue lies in the centralized nature of traditional DPPs. When all data is stored in a single database, it becomes a weak point. If the company managing the database goes out of business, all associated product information is at risk of disappearing. Brands and consumers need a DPP that’s built to last — one that isn’t dependent on a single entity’s continued operation.

A next-gen solution: secure, decentralized, and product-Specific DPPs

WoV Labs is tackling these weaknesses head-on with a new approach to Digital Product Passports. By leveraging blockchain technology, we’ve created a decentralized system where each product is represented by its own digital twin NFT:

Authenticity verified with unique NFC technology

Our NFC chips are not one-size-fits-all, they’re individually unique. Each scan generates a fresh link that leads to a specific Digital Product Passport backed by an NFT on the blockchain, ensuring immutable proof of authenticity.

True product-specific digital identity

Each product receives a unique digital twin through an NFT, embedding item-specific data that’s only relevant to that item. This eliminates the pitfalls of generic DPPs and guarantees authenticity.

Decentralized and future-proof

Using blockchain infrastructure, we make sure that product data is stored securely and permanently. Even if we were to disappear, the information would remain intact, available forever.

Enhanced consumer trust and brand engagement

A blockchain-based DPP means brands can offer consumers seamless, transparent, and item-specific information. This enriches the customer experience and builds trust, positioning the brand as a leader in technological innovation.

A true brand touchpoint for engagement

Our DPP goes beyond basic proof of authenticity. It serves as an interactive touchpoint for brands to engage directly with their customers. Through integrated messaging tools, targeted campaigns, and comprehensive ownership management features, brands can elevate customer experience, fostering deeper connections and loyalty, positioning the DPP as an essential component for dynamic consumer engagement.

As expectations for transparency and authenticity grow, traditional DPPs are being left behind. WoV Labs’ blockchain-enabled Digital Product Passports, with their unique NFC and NFT technology, provide a secure, future-proof solution that ensures genuine product verification and long-lasting trust.

Con l’inizio della stagione 2024/25 di Serie A, l’Empoli Football Club introduce una novità rivoluzionaria per i propri tifosi grazie alla collaborazione con WoV Labs. Attraverso strumenti digitali altamente trasformativi, la nuova partnership ridefinisce il modo in cui i supporter vivono la loro passione calcistica, aprendo la pista a tutte le società calcistiche e sportive in generale, a livello nazionale e internazionale.

Un Nuovo Capitolo nella Storia dell’Empoli Football Club

Con radici che risalgono al 1920, l’Empoli Football Club è da sempre un punto di riferimento nel calcio italiano, distinguendosi stabilmente in Serie A e investendo continuamente sui giovani talenti. Contraddistinta da una forte propensione all’innovazione, Empoli Football Club ha ridefinito il ruolo classico di un club calcistico, sia dentro che fuori dal campo.

L’attesa prima giornata, in cui la squadra toscana è scesa in campo contro il Monza, è coincisa con il lancio delle nuove, innovative maglie da gioco, realizzate da Kappa e arricchite dagli smart tag di WoV Labs. Queste maglie speciali superano il concetto di semplice abbigliamento sportivo, trasformandosi in vere e proprie piattaforme interattive che collegano il tifoso alla propria squadra del cuore, sfruttando la potenza di tecnologie avanzate come blockchain e NFT.

La Rivoluzione del Fan Engagement elevato dalla Trasformazione Digitale

La partnership con WoV Labs innalza l’engagement dei tifosi dell’Empoli FC a un livello senza precedenti. Ogni nuova maglia è infatti arricchita con smart tag collegato al Digital Product Passport 2.0 di WoV Labs, che offre ai fan un’ esperienza innovativa incentrata sui concetti di Autenticità, proprietà e interazione.

Un Nuovo Concetto di Autenticità:

Il Digital Product Passport (DPP) è un registro digitale avanzato che racconta l’intera storia della maglia, custodito in modo sicuro sulla blockchain di VeChain. Tale registro non è solo un semplice strumento di verifica, ma un passaporto di prodotto che offre ai tifosi un’esplorazione dettagliata del percorso della loro maglia, consentendo loro di scoprire ogni aspetto di questo esclusivo oggetto.

Dalle materie prime al prodotto finale, i tifosi possono seguire ogni tappa del percorso della divisa, scoprendo dettagli sulla produzione, il design e le pratiche sostenibili utilizzate. Questo livello di trasparenza non solo assicura l’autenticità, ma approfondisce anche il legame dei tifosi con il club e i suoi valori, offrendo un’esperienza ancora più coinvolgente e significativa.

Ridefinire la Proprietà attraverso il DPP

Collegando ogni maglia fisica a un token non fungibile (NFT) unico, l’Empoli Football Club introduce ai tifosi un’esperienza rivoluzionaria di autentica proprietà. Questo gemello digitale trasforma la maglia in un oggetto unico da collezione, permettendo ai sostenitori di possedere un pezzo della storia del club in modo innovativo. In più, apre nuove possibilità di interazione, avvicinando i tifosi al cuore del club come mai prima d’ora.

I Fans al centro dell’azione con le nuove divise Empoli Football Club

Con un semplice tocco dello smartphone sul tag, i tifosi possono sbloccare un mondo di contenuti esclusivi, accessi backstage, vantaggi dedicati ai sostenitori allo stadio ed esperienze VIP, trasformando la maglia in un portale personalizzato del club tramite cui accedere in qualsiasi momento, prima e dopo la gara.

Grazie alla blockchain di VeChain, gli utenti possono interagire senza alcuna barriera tecnologica, utilizzando solo un indirizzo email per accedere facilmente al DPP e rivendicare la proprietà della maglia acquistata.

Una volta che i tifosi hanno rivendicato la loro proprietà, Empoli Football Club, grazie alla funzione Campagne, trasformerà le maglie ufficiali in punti di contatto interattivi, superando i tradizionali canali di comunicazione come social media ed email per offrire esperienze uniche e coinvolgenti.

Ad esempio, il club potrà:

• Offrire sconti esclusivi: Invia promozioni mirate direttamente ai tifosi in base a criteri specifici, trasformando ogni interazione con la maglia in una potenziale opportunità di vendita.
• Sblocca esperienze riservate ai possessori del gemello digitale: Crea contenuti e attività riservate accessibili solo ai detentori dell’oggetto digitale, trasformando il merchandising in uno strumento di attivazione di ricompense esclusive.
• Stimola l’engagement in tempo reale: Favorisci l’interazione dei tifosi durante le partite con sondaggi live, commenti e contenuti esclusivi, rafforzando il legame tra il club e i suoi sostenitori.

La collaborazione tra Empoli Football Club e WoV Labs, alimentata dall’innovativo Digital Product Passport 2.0, mira a rivoluzionare completamente l’esperienza dei tifosi.

Focalizzando l’attenzione su autenticità, proprietà ed engagement, il club impone un nuovo standard nel mondo dello sport, tracciando la rotta verso un futuro in cui tecnologia e passione sportiva si fondono per offrire esperienze indimenticabili ai tifosi di tutto il mondo.