Soft2Bet

Mexico is a mobile-first market with its own player behaviour, expectations and sporting culture. Our CMO, Alex Gitsik, spoke with Global Gaming Insider for its latest Mexico focus feature, covering the football factor, local market expectations, and our partnership with Diego Simeone. In the interview, Alex explains why Mexico needs a local approach, how football shapes players' engagement with brands, and what mobile-first behaviour means for operators in the region. He also discusses how the Diego Simeone partnership supports our work with CampoBet. You can read the full interview here: https://lnkd.in/eNG7yGSx #Soft2Bet #iGaming #Mexico #SportsBetting #Marketing

SBC Summit Canada 2026 is almost here, and Soft2Bet is ready for Toronto 🇨🇦 Alberta’s move towards iGaming, the 2026 FIFA World Cup 2026™ - Canada, Mexico and the United States and the future of omnichannel play will be among the biggest talking points at this year’s event. Here are three panel discussions featuring Soft2Bet speakers to look out for in Toronto: 📍 Wednesday 20 May | 11:30 AM | Conference Room 1 🤠 Alberta: The New Sheriff in Town Our VP of Business Development, Harrison Barrett , will take part in a discussion on Alberta’s market launch and what operators need to know as the province prepares to open. 📍 Wednesday 20 May | 2:15 PM | Conference Room 1 ⚽ World Cup, Endless Possibilities Later that day, our Chief Commercial Officer, Andrew Cochrane , will discuss how operators can turn World Cup attention into long-term player engagement. 📍 Thursday 21 May | 12:30 PM | Conference Room 1 🔗 Omnichannel Opportunities: Land-Based and Lottery Domination on the Horizon? Harrison Barrett will also take part in a panel on how physical and digital play can work together for operators and players. You can also meet the Soft2Bet team at Booth #318 to learn more about MEGA gamification engines and our turnkey platform solutions for the Canadian market 🇨🇦 #Soft2Bet #SBCSummitCanada #iGaming #SportsBetting #MEGA

“Built solely for the Romanian market.” This principle guided the development of Zinx from day one. Rather than adapting an existing model, Soft2Bet shaped the product, player interface, and core features specifically for the Romanian audience. Our Chief Product Officer, Yoel Zuckerberg, sat down with Casino Inside to discuss the strategy behind this launch. Key topics covered: ⚡️ Market-Centric Design: Why building for a specific region requires a ground-up approach. ⚡️ The User Experience: Prioritizing speed, navigation clarity, and content variety. ⚡️ Technical Innovation: How the MEGA engine integrates additional features without overcomplicating the interface. ⚡️ Operational Integrity: Balancing a high-quality entertainment offering with transparent and secure operations. This interview offers a deep dive into how localization works when it is embedded in the product’s DNA. Read the full conversation here: https://lnkd.in/dzgNwJYa #Soft2Bet #iGaming #ProductDevelopment #Romania #Localisation #TechInnovation

Acquisition brings players in. CRM is what keeps them engaged. Our CMO, Alex Gitsik, joined the iGamingFuture Virtual Round Table with industry leaders and executives to discuss how operators can turn engagement into long-term player loyalty. The conversation explored why the future belongs to brands that personalise experiences, localise communication, and build genuine connections with their players. Watch the full session here: https://lnkd.in/eA8Qd47i #Soft2Bet #iGaming #CRM #PlayerEngagement #iGamingFuture Curtis Roach Matthias S. Kaiser Joanna B. Sarah Laycock

ToonieBet’s Canadian identity is built on “extreme attention to detail”. Harrison Barrett, Soft2Bet’s VP of Business Development, spoke to Mateusz Mazur at US iGaming Hub about Soft2Bet’s North American growth, ToonieBet and building for local players. In the interview, Harrison covers: • How Ontario shaped the model for future North American rollouts • What makes ToonieBet feel genuinely local to Canadian players • How MEGA supports retention in markets where acquisition costs are high Harrison also covers the CFL partnership, bilingual journeys, local payment options, sports-led promotions and Soft2Bet’s plans for Alberta, subject to regulatory approval. The piece shows how product, regulation and fan culture come together in Soft2Bet’s North American approach. The details behind that approach are in Harrison’s full interview with USiGamingHub 👉 https://lnkd.in/drHDsVcj

Soft2Bet named a finalist for the SBC Awards Americas 2026! 🏆 We are honored to be shortlisted in three key categories: ▪️ Industry Innovation of the Year: MEGA, API-based, standalone product ▪️ Platform Provider of the Year ▪️ Acquisition & Retention Partner Together, these categories reflect the areas our teams focus on every day: delivering high-performance platform technology, driving player engagement, and ensuring a rock-solid foundation of security and regulatory compliance. We don't just support operators; we empower them to dominate their markets by providing the most sophisticated tools to acquire, retain, and scale their player base with total confidence. This recognition belongs to the teams that build, secure, and evolve our products across every market we serve. Congratulations to all the finalists - we’re looking forward to joining the industry in Fort Lauderdale☀️ #Soft2Bet #SBCAwardsAmericas #iGaming #Innovation #Compliance #Security #MEGA #SBC2026

Denmark, get ready for QuickCasino 🇩🇰 Soft2Bet is strengthening its Nordic presence by bringing QuickCasino to the Danish market. True to its name, the platform is engineered for efficiency, combining a high-performance interface with a massive selection of titles and live dealer tables. What sets this launch apart is the seamless integration of local preferences: ⚙️ Mobile-First Design: A fluid experience across all devices. ⚙️ Localized Engagement: Sports coverage and payment methods tailored for Denmark. ⚙️ Performance-Driven: A product journey that prioritizes speed without compromising security. Operating under the Spillemyndigheden licence, we are proud to maintain our gold standard of transparency and responsible gaming as we expand our footprint. The game moves faster in Denmark ⚡️

Soft2Bet is heading to SBC Summit Canada 2026 🇨🇦 Come and visit the Soft2Bet stand, where we’ll be speaking with operators about MEGA, our Motivational Engineering Gaming Application, and how it can strengthen player engagement and retention across casino and sportsbook. 📍 Stand #318 📅 19-21 May 2026 🏢 Metro Toronto Convention Centre, Toronto We’ll also be speaking with casino and sportsbook operators about turnkey solutions for Canada’s gaming market, from platform and product setup to operational support for launch, migration and growth. We’ll share more soon on our speaking engagements at SBC Summit Canada. #Soft2Bet #SBCSummitCanada #iGaming #SportsBetting #MEGA #CanadaGaming

Betinia’s latest campaign with Diego Simeone is all about mindset. Passion, precision and performance come through clearly. That is what gives the campaign its strength. #Soft2Bet #Betinia #DiegoSimeone

Zinx is officially live in Romania 🇷🇴 Combining high-tech performance with a player-centric approach, Soft2Bet’s newest brand introduces an extensive portfolio of games, global sports engagement, and real-time live tables. The platform is fully localized for the Romanian market, offering a sophisticated interface, unique gamification features, and a product experience built on reliability and speed. With the strength of an ONJN licence, ZINX operates with full compliance, maintaining a clear focus on transparency, fairness, and responsible gaming. România, the next level of entertainment is here 🎮