While I was drafting my previous post, I pondered whether people are more likely to write or type its instead of it’s or or your instead of you’re or vice versa.
Firstly, by themselves its is far more common than it’s (and some of those are obviously it has), and your is even more common that you’re (Google Ngram Viewer). Its has declined slightly since about 2005, and it’s has increased slightly since about 1980 and steadily since about 2000, though that might be more about increasing informality in writing (using it’s rather than it is and it has). Your has increased significantly since about 1980 and you’re also slightly since about 1980 and steadily since about 2005.
The Language Log commenter I quoted in my previous post complained about your welcome and it’s own package. You’re welcome is far more common, and has increased steadily since about 1980 and significantly since about 2000. Your welcome has increased slightly since about 2000. Note that your welcome is correct in a longer sentence like Thank you for your welcome. Ngrams has no results for it’s own package. its own is far far more common than it’s own, which increased from the early 1960s to early 2000s, then has been decreasing. Of the most common next words (accord, way, weight, sake, reward, right, nature, peculiar, proper, axis) only peculiar and proper are correct (if they are followed by a head noun). But even they are all far less common than the versions with its. I think the Language Log commenter is worrying too much about the wrong things.
A general Google search for “your welcome” shows mainly discussions/explanations about why it’s incorrect, but also a podcast/Youtube with that title (I can’t tell whether that’s a mistake or a deliberate play) and an unauthorised video of the song You’re Welcome from the movie Moana. A search for “it’s package” shows mainly longer phrases like “It’s package sorting time” and the computer terms “it’s package module” and “it’s package variant”, but also an answer to a question on Reddit “Should I open it, or leave it, in it’s original package” – “I would say keep it closed and take care of it’s package”.
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